Non-Rewards Marketing
17 views | +0 today
Follow
Non-Rewards Marketing
Non-Rewards tracking for financial services and other companies.
Curated by Stacy Coburn
Your new post is loading...
Your new post is loading...
Rescooped by Stacy Coburn from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Four ways to drive engagement with user-generated content

Four ways to drive engagement with user-generated content | Non-Rewards Marketing | Scoop.it

User generated content (UGC) is not a new concept, but for digital marketers, UGC has never offered as many exciting possibilities for engaging with consumers and building brand loyalty.


Via Kamal Bennani
more...
No comment yet.
Rescooped by Stacy Coburn from Flash Marketing News
Scoop.it!

CFPB continues crackdown on deceptive credit card marketing practices - Florida Courier

CFPB continues crackdown on deceptive credit card marketing practices - Florida Courier | Non-Rewards Marketing | Scoop.it
CFPB continues crackdown on deceptive credit card marketing practicesFlorida CourierBy Charlene Crowell, www.responsiblelending.org - For the second time this year, the Consumer Financial Protection Bureau (CFPB) has taken strong enforcement steps...

Via EA
more...
No comment yet.
Scooped by Stacy Coburn
Scoop.it!

‘It’s Not Complicated’: AT&T’s ads top the social tv commercial chart - Lost Remote

‘It’s Not Complicated’: AT&T’s ads top the social tv commercial chart - Lost Remote | Non-Rewards Marketing | Scoop.it
‘It’s Not Complicated’: AT&T’s ads top the social tv commercial chart
more...
No comment yet.
Scooped by Stacy Coburn
Scoop.it!

How Financial-Services Firms Bank on Lower-Income Americans | News - Advertising Age

How Financial-Services Firms Bank on Lower-Income Americans | News - Advertising Age | Non-Rewards Marketing | Scoop.it
financial services firms, from american express to moneygram international, are focusing on providing banking and payment cards to low-income americans.
more...
No comment yet.
Rescooped by Stacy Coburn from Mobile Wallets and NFC Payments
Scoop.it!

Discover lets consumers save credit cards to Google Wallet via new partnership - Mobile Commerce Daily - Payments

Discover lets consumers save credit cards to Google Wallet via new partnership - Mobile Commerce Daily - Payments | Non-Rewards Marketing | Scoop.it
#retail #advertising Discover lets consumers save credit cards to Google Wallet via new partn...

Via Christian Peper
more...
No comment yet.
Scooped by Stacy Coburn
Scoop.it!

5 Design Tweaks That Will Improve Your Conversion Rate | Daily SEO Tip

5 Design Tweaks That Will Improve Your Conversion Rate | Daily SEO Tip | Non-Rewards Marketing | Scoop.it
Why did you start your website in the first place?
more...
No comment yet.
Scooped by Stacy Coburn
Scoop.it!

How Remote Experts Increase Customer Loyalty | Loyalty360.org

When you walk into a store and there is no help onsite, do you leave? If so, what’s your threshold for finding help when your money is involved?
more...
No comment yet.
Scooped by Stacy Coburn
Scoop.it!

A Social Media Program Helps Businesses Reach Modern Customers

A Social Media Program Helps Businesses Reach Modern Customers | Non-Rewards Marketing | Scoop.it
The Internet is a place that is constantly expanding and changing.
more...
No comment yet.
Scooped by Stacy Coburn
Scoop.it!

Enterprise apps get social

Enterprise apps get social | Non-Rewards Marketing | Scoop.it
Combining the ad-hoc nature of social media with the more structured world of enterprise apps such as CRM is often the best of both worlds, implementers say.
more...
No comment yet.
Scooped by Stacy Coburn
Scoop.it!

Integrating QR Codes into Your Marketing | Business 2 Community

Integrating QR Codes into Your Marketing | Business 2 Community | Non-Rewards Marketing | Scoop.it

In the past five years, we have seen QR Codes seep into marketing plans. First  seen in magazines and on food packaging and then later on metro commuter signs,  newspaper ads and retail signage. What’s next?

Well, get ready for the second wave of QR Codes marketing ideas in  2013.

 

In the past few months, QR Codes have been popping up in unique places:

My recent Amtrak ticket stub had a QR marketing tag with the option to  purchase my next ticket.A flyer included in my cell phone bill contained nine QR Codes to advertise  new mobile apps.My NYC hotel had a QR Code in my room to announce a mobile concierge  service.Last week, I purchased cupcakes at one of those popular gourmet cupcake  shops, and their weekly specialty menu was just a scan from the tag on their  bright pink box.

My firm is currently working on re-introducing QR Code marketing to our  clients. Just some of the markets we are working on this Spring include the  Festival and Events vertical market, the Real Estate market and the Retail  market.

 

Read more at http://www.business2community.com/marketing/integrating-qr-codes-into-your-marketing-0467089#0bWK3BLEUttcHOXl.99

more...
Stacy Coburn's curator insight, April 26, 2013 3:52 PM

Consumers are seeking an interactive experience and ease-of-use, why not add a QR code to a DM piece to drive to web?


  • Consumers want to click-through a mobile centric site with easy touch icons.
  • They want visual aids and easy-to-read text.
  • Consumers want a rich experience with photos, video, audio files and promotional materials.
  • They also want current information, such as that weekly gourmet cupcake menu or a current list of bands playing at next week’s festival.
Scooped by Stacy Coburn
Scoop.it!

Customers Want Brands to Love Them | Loyalty360.org

Customers Want Brands to Love Them | Loyalty360.org | Non-Rewards Marketing | Scoop.it
Love – and loyalty -- is a two-way street. Just ask your customers. According to a national survey conducted by Opinion Research Corp. and commissioned by Analytic Partners, customers want to be loved by the brands that love them.
Stacy Coburn's insight:

- Nearly half (48%) of people between the ages of 18-44 indicated that any loyalty they feel toward brands in the future will be because of the types of experiences brands create for them. Some of these experiences cited by survey respondents include interaction in the form of video/online gaming, social media, and third-party expert information through blogs and articles.

- Consumers feel empowered to make purchases when they have the knowledge to make proper decisions.

- 75% of respondents said that the reviews they read online are a major factor in what purchases they make.

- Gender and location do play a role in brand loyalty.

more...
Stacy Coburn's curator insight, April 17, 2013 6:38 PM
- Nearly half (48%) of people between the ages of 18-44 indicated that any loyalty they feel toward brands in the future will be because of the types of experiences brands create for them. Some of these experiences cited by survey respondents include interaction in the form of video/online gaming, social media, and third-party expert information through blogs and articles.- Consumers feel empowered to make purchases when they have the knowledge to make proper decisions.- 75% of respondents said that the reviews they read online are a major factor in what purchases they make.- Females are generally more brand loyal than males.
Scooped by Stacy Coburn
Scoop.it!

AT&T's Talkative-Tyke Ads: Scripted or Improvised? | News - Advertising Age

AT&T's Talkative-Tyke Ads: Scripted or Improvised? | News - Advertising Age | Non-Rewards Marketing | Scoop.it
at&t's "it's not complicated" spots featuring a straight man and kooky kids have become consumer favorites? so how do the spots get made?
more...
No comment yet.
Rescooped by Stacy Coburn from Social Media and Web Updates- EnterWebHub| Web Hub For Software And Web Technology
Scoop.it!

Discover Partners With Google, Makes Adding Its Credit Cards To Google Wallet Easier | EnterWebHub

Discover Partners With Google, Makes Adding Its Credit Cards To Google Wallet Easier | EnterWebHub | Non-Rewards Marketing | Scoop.it
Google Wallet, the company’s NFC-based virtual wallet for Android, got a major update earlier this month when Google started giving its users the ability to...

Via Lokesh Chandra
more...
Stacy Coburn's curator insight, March 28, 2013 1:37 PM

Google notes that since launching support for all the major credit cards, it has “seen a significant increase in signups and app usage as people have loaded all their cards into Google Wallet.” This doesn’t come as a surprise, given that Google Wallet only worked with CitiBank-issued MasterCard cards before, but Google hasn’t provided any concrete numbers for Google Wallet usage yet, so it’s hard to gauge how successful the program actually is.

Rescooped by Stacy Coburn from Financial Services 3.0
Scoop.it!

Capital One Financial plans to open banking “cafes” in Boston area in late 2013 - The Boston Globe

Capital One Financial plans to open banking “cafes” in Boston area in late 2013 - The Boston Globe | Non-Rewards Marketing | Scoop.it

Capital One Financial Corp., a national bank best known locally for its credit cards, plans to open its first branch offices -- at least six -- in the Boston area starting in late 2013 to promote its growing online banking division, a spokeswoman...


Via beyondthearc
more...
No comment yet.
Scooped by Stacy Coburn
Scoop.it!

New Google Calculator Tracks Value of Mobile Marketing Efforts

New Google Calculator Tracks Value of Mobile Marketing Efforts | Non-Rewards Marketing | Scoop.it
Tool aims to help business owners estimate revenue driven over smartphones and tablets.
more...
No comment yet.
Scooped by Stacy Coburn
Scoop.it!

Does a strong online presence encourage customer loyalty? | Loyalty360.org

Does a strong online presence encourage customer loyalty? #CRM #CEM #online #mktg http://t.co/LBtb0iT3SQ
more...
No comment yet.
Scooped by Stacy Coburn
Scoop.it!

Gartner's 2013 Social Marketing Survey Finding: Content Creation Fuels Social Marketing

Gartner's 2013 U.S. Digital Marketing Spending Survey found that investments in content creation and social marketing totaled 21% of digital marketing budgets.
more...
No comment yet.
Scooped by Stacy Coburn
Scoop.it!

Best Buy, RedLaser partner on mobile app strategy

Best Buy, RedLaser partner on mobile app strategy | Non-Rewards Marketing | Scoop.it
Its an app, app, app, app world, and Best Buy is just trying to survive in it. (RT @BBYNews: In today's @PioneerPress: @BestBuy and @RedLaserApp partner on mobile app strategy.
more...
No comment yet.