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9 steps to add visual storytelling to your nonprofit’s mix

9 steps to add visual storytelling to your nonprofit’s mix | Non Profits | Scoop.it
Interested in using visual storytelling to move your nonprofit organization forward? Here are the eight steps I recommend.
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13 basic SEO terms everyone should know about | memeburn

13 basic SEO terms everyone should know about  | memeburn | Non Profits | Scoop.it
Many claim that the age of SEO is over. Do a search online for
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The Engagement Pyramid for Email

The Engagement Pyramid for Email | Non Profits | Scoop.it
I’m a visual person, so I love to see concepts and processes mapped out. So I found this “Psychological Hierarchy of an Email Campaign” pretty interesting.

Via Marie Ennis-O'Connor
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My Top 10 Year-End Fundraising Strategies for 2013 Fired-Up Fundraising | Gail Perry Associates

My Top 10 Year-End Fundraising Strategies for 2013 Fired-Up Fundraising | Gail Perry Associates | Non Profits | Scoop.it

Here are my FAVORITE tactics for getting the attention you need from today’s harried, uncertain donor –- and opening her heart (and her wallet) to your cause.

Hopefully you’re already planning some — or all! — of these, but just in case … here they are!


Via Marie Ennis-O'Connor
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Worksheet: Your Big Picture Communications Timeline

Worksheet: Your Big Picture Communications Timeline | Non Profits | Scoop.it

This week’s free worksheet is really the first step in getting everyone in your organization on the same page, and getting clear yourself about some of the major factors that affect your editorial calendar


Via Marie Ennis-O'Connor
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4 Micro Content Marketing Ideas You Can Steal

4 Micro Content Marketing Ideas You Can Steal | Non Profits | Scoop.it
Want to stretch your content marketing budget & continue to produce regular content? Try these 4 types of micro content—9 attribute definition included.

Via Marie Ennis-O'Connor
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Branding for Nonprofit Fundraising Events – Part 1: Party with a Purpose

Branding for Nonprofit Fundraising Events – Part 1: Party with a Purpose | Non Profits | Scoop.it
This post is the first in a 2-part series on branding for nonprofit fundraising events by our favorite graphic designer, Julia Reich. Today, Julia discusses why events are a unique and critical component of a nonprofit’s brand.

Via Marie Ennis-O'Connor
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How To Pitch To The Press: The 8 No-Fail Strategies

How To Pitch To The Press: The 8 No-Fail Strategies | Non Profits | Scoop.it
You may be better equipped to pitch your company to the press than you think In my day job I’m an entrepreneur, as the founder of a leading PR strategy agency, Snapp Conner PR.

Via Marie Ennis-O'Connor
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Marie Ennis-O'Connor's curator insight, October 26, 2013 3:42 AM

Some great tips in this Forbes article!

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How to get people to notice (and love) your emails

How to get people to notice (and love) your emails | Non Profits | Scoop.it

Recently MarketingProfs reported that Q2 email open rates decreased 8.3% from Q1 levels. Click through rates also dropped slightly. While the referenced study from Epsilon looked at e-commerce email performance, it’s no secret that it’s getting tougher to break through the noise and ensure readers are opening and acting on your emails. Fortunately, there are things you can do to build a stronger email relationship with your supporters now so that you will have better success when you send those December appeals. Try these tips:


Via Marie Ennis-O'Connor
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3 ways to wake up your donors

3 ways to wake up your donors | Non Profits | Scoop.it

If you’re planning to wait until December to reach out to your donors, you may be too late. Setting the stage for your year-end fundraising push is as important as the ask itself. This is true for a few reasons. First, no one wants to be ignored all year, only to be asked for money when they finally do hear from you. That’s not much of a relationship.

Second, it often takes more than one message to get donors to act. While marketers don’t agree on a magic number, it pays to consider the effective frequency of your message—that is, the number of times it will take for someone to see your marketing message before they take action.

So, how do you wake up donors and get them ready for giving season? Here are a few places to start:


Via Marie Ennis-O'Connor
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Five examples of charities with excellent Twitter feeds

Five examples of charities with excellent Twitter feeds | Non Profits | Scoop.it
A new report has found that more than 80% of charities now use social media for marketing and engaging with supporters.

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5 Mobile Fundraising Apps for Nonprofits

5 Mobile Fundraising Apps for Nonprofits | Non Profits | Scoop.it
Since the launch of the iPhone on June 29, 2007 many mobile fundraising apps have been released, but few have been successful. Some apps were based on good ideas, but ahead of their time and others...

Via Marie Ennis-O'Connor
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Five Reasons Why Your Nonprofit Must Prioritize the Mobile Web in 2014

Five Reasons Why Your Nonprofit Must Prioritize the Mobile Web in 2014 | Non Profits | Scoop.it
The Mobile Web is often discussed as a future trend that nonprofits have time to prepare for, but the reality is that by the end of 2014, the majority of your supporters and donors will be viewing ...

Via Marie Ennis-O'Connor
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12 Free Tools To Help With Social Media

12 Free Tools To Help With Social Media | Non Profits | Scoop.it

there are a plethora of free tools designed to give your Facebook, Twitter, or LinkedIn account a little something extra. Here are 12 100% free social media tools that help manage, monitor, or develop content – in no particular order.


Via Kamal Bennani
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Marianne Naughton's curator insight, October 4, 2014 1:02 PM

Tools for social media

Robert M. Crawford's curator insight, October 5, 2014 9:01 AM

Just what I need to assist my company's exposure as RMCO MUSIC is a varied entity that deals with many areas within the music business including all aspects of  music production such as songwriting/composing, producing, recording, & engineering, as a guitarist, arranger, & vocalist. Also working in music event management as a live sound engineer, stage manager, & consultant, 

Evelyne Phiane's curator insight, October 5, 2014 12:02 PM

tools 

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How Facebook Promotions Just Got Way Easier for Nonprofits!

How Facebook Promotions Just Got Way Easier for Nonprofits! | Non Profits | Scoop.it
Written by my good friend, Marc A. Pitman, AKA the Fundraising Coach Facebook promotions used to be a weird thing. Nonprofits did them but technically, they risked Facebook deleting their page. Facebooks changes its terms again.

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How to Get People to Open Your Nonprofit Email

How to Get People to Open Your Nonprofit Email | Non Profits | Scoop.it
The inbox is a crowded place, so how do you stand out and ensure that your nonprofit emails are being opened? Try these seven quick tips for better subject lines.

Via Marie Ennis-O'Connor
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Get Facebook Content Inspiration With PostPlanner - Cool Tool

Get Facebook Content Inspiration With PostPlanner - Cool Tool | Non Profits | Scoop.it
Last week I showed you how to schedule posts with PostPlanner, this week I’m going to show you some of the apps other features. You might not use them all out of the box but they are great for inspiration.

Via Marie Ennis-O'Connor
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Your Supporters Are Your Best Spokespeople | Network for Good Learning Center - Learn how to raise money online for your nonprofit

Your Supporters Are Your Best Spokespeople | Network for Good Learning Center - Learn how to raise money online for your nonprofit | Non Profits | Scoop.it
Now more than ever your nonprofit can turn your biggest supporters into your best spokespeople. Learn how you can incorporate them into your online marketing and online fundraising plan.

Via Marie Ennis-O'Connor
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Ann Green's Nonprofit Blog: Let's Do a Better Job of Thanking Donors

Ann Green's Nonprofit Blog: Let's Do a Better Job of Thanking Donors | Non Profits | Scoop.it

Nonprofits invest a lot of time and energy in their annual appeal, but thanking donors seems like an afterthought. You need to spend as much time thanking your donors as you do on your annual appeal letter.


Via Marie Ennis-O'Connor
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Branding for Nonprofit Fundraising Events – Part 2: Out of the Box Event Ideas

Branding for Nonprofit Fundraising Events – Part 2: Out of the Box Event Ideas | Non Profits | Scoop.it
Yesterday, Julia Reich of Stone Soup Creative gave us tips for organizing a successful, well-branded fundraising event.  Today, Julia shares some more ideas on throwing a unique event that will be sure to sure to make your occasion unforgettable.

Via Marie Ennis-O'Connor
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Creating new partnerships for your cause. The Non-Profit Marketing Blog

Creating new partnerships for your cause. The Non-Profit Marketing Blog | Non Profits | Scoop.it

We’ve all heard it before, “Give me your Rolodex, give me 20 names that I can contact.” It can be overwhelming to produce a big list of people who are eager to raise money for your cause. But what if 20 names is 19 too many? What if all you need is just one? This is the idea proposed by philanthropist Jeffrey Walker and fundraising expert Jennifer McCrea in their recent book,The Generosity Network.


Via Marie Ennis-O'Connor
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What Part of a Web Page Gets the Highest Viewership?

What Part of a Web Page Gets the Highest Viewership? | Non Profits | Scoop.it
There’s been a lot of attention paid lately to the fact that a lot of online ads going unseen, and with it, the assumption about what parts of a Web page are most valuable.

Via Marie Ennis-O'Connor
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5 Ways to Prepare Your Facebook Page for the Holidays

5 Ways to Prepare Your Facebook Page for the Holidays | Non Profits | Scoop.it
Here's how to make your Facebook page ready for the season with seasonally themed cover images, profile photos and custom app thumbnail images.

Via Marie Ennis-O'Connor
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7 Online Donation Page Mistakes to Avoid

7 Online Donation Page Mistakes to Avoid | Non Profits | Scoop.it
Get better nonprofit fundraising results by avoiding online donation page mistakes such as too much text, inconsistent branding, lack of testing, and no recurring gift options.

Via Marie Ennis-O'Connor
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HOW TO: Reserve a Custom URL for Your Nonprofit's Google+ Page

HOW TO: Reserve a Custom URL for Your Nonprofit's Google+ Page | Non Profits | Scoop.it
Last year Google+ began enabling page admins to reserve custom URLs for their Google+ Pages, but the service was offered to a relatively small number of verified pages of well-known brands and cele...

Via Marie Ennis-O'Connor
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