LinkedIn Marketing Strategy
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LinkedIn Marketing Strategy
LinkedIn Marketing Strategy, Tactics and Resources
Curated by Noland Hoshino
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5 Tips for Optimizing Your LinkedIn Company Page

5 Tips for Optimizing Your LinkedIn Company Page | LinkedIn Marketing Strategy | Scoop.it
LinkedIn Company Pages: learn how the new Linkedin layout makes it easier for people to find, follow and engage with your Company Page.
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Step by Step tutorial on creating your LinkedIn Company page

A step by step do it yourself tutorial for creating a great company page on linkedin.
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The Ultimate Guide to Linkedin Answers

The Ultimate Guide to Linkedin Answers | LinkedIn Marketing Strategy | Scoop.it
Linkedin Answers is the best Linkedin feature for marketing. Learn how to use Linkedin Answers to generate leads, sales and traffic for your business.
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Promote Your Brand Through Video Ads on LinkedIn

Promote Your Brand Through Video Ads on LinkedIn | LinkedIn Marketing Strategy | Scoop.it
Have more to say than can fit in a text ad? Business owners can now promote their brands through video ads on LinkedIn.
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LinkedIn launches redesigned profiles to help you engage and connect with your network better

LinkedIn launches redesigned profiles to help you engage and connect with your network better | LinkedIn Marketing Strategy | Scoop.it

LinkedIn has just announced that they are rolling out redesigned profile pages that will enable users to better engage and connect with their network.  

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15 Tips for Getting the Most From LinkedIn Groups

15 Tips for Getting the Most From LinkedIn Groups | LinkedIn Marketing Strategy | Scoop.it
I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips.
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5 Better Ways to Network on Twitter and LinkedIn

5 Better Ways to Network on Twitter and LinkedIn | LinkedIn Marketing Strategy | Scoop.it
Social media is great for networking, but it can also feel totally overwhelming. Here are a few ways to sift through the noise and find the people and conversations that you should be engaged with.

Via Beth Kanter
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LinkedIn Is Now Offering For Free What Facebook Wants Advertisers To Pay For

LinkedIn Is Now Offering For Free What Facebook Wants Advertisers To Pay For | LinkedIn Marketing Strategy | Scoop.it

LinkedIn just rolled out its redesigned company pages to all advertisers, after a period in beta with a select group of companies, and announced a function that's a direct slap in the face of Facebook:

 

Free "featured updates" that persist atop company news feeds for up to 48 hours. Facebook makes companies pay for those, and recently tweaked its algorithm to ensure that unpaid company posts are seen by even fewer users than ever. Agency clients have already started howling with frustration.

 

Thus LinkedIn is now offering for free what Facebook wants money for.

 

At the same time, the new company pages feature a large horizontal photo at the top of the page, just like Facebook's new Timeline format.

 


Via Anita Windisman
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20 LinkedIn Tips for B2B Social Media Success

20 LinkedIn Tips for B2B Social Media Success | LinkedIn Marketing Strategy | Scoop.it
B2B marketers are looking for ways to improve their social media marketing results, and here are 20 tips that will help with many aspects of LinkedIn.
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5 Underutilized LinkedIn Marketing Tools

5 Underutilized LinkedIn Marketing Tools | LinkedIn Marketing Strategy | Scoop.it
LinkedIn's Marketing Solutions team offers tips on how to get the most out of the site's tools.Get the latest blog articles on business ideas and...
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3 Tips for Using LinkedIn's New 'Endorsements'

3 Tips for Using LinkedIn's New 'Endorsements' | LinkedIn Marketing Strategy | Scoop.it
You can now endorse specific skills on Linkedin. Here are the right ways to use this new feature.Get the latest blog articles on business ideas and trends...
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LinkedIn’s New Look Highlights Several Nonprofit Influentials

LinkedIn’s New Look Highlights Several Nonprofit Influentials | LinkedIn Marketing Strategy | Scoop.it
LinkedIn has introduced a new “follow” feature along with a list of 150 thought leaders, including a handful of influential nonprofit voices.

 

There are some nonprofit sector influencers on LinkedIn’s list:

 

Beth Kanter: blogger and public speaker on social media in the nonprofit sector, and co-author of The Networked Nonprofit and Measuring the Networked Nonprofit.


Jennifer Pahlka: founder and executive director at Code for America, a nonprofit connecting tech leaders with cities to foster civic engagement.


Craig Newmark: founder of Craigslist and Craigconnects.org, a website that aims to connect and protect nonprofit organizations.

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Introducing the Ability to Follow Thought Leaders on LinkedIn

Introducing the Ability to Follow Thought Leaders on LinkedIn | LinkedIn Marketing Strategy | Scoop.it

We know millions of conversations take place on LinkedIn everyday. Today, we’re providing another way for you to get even more value from LinkedIn by accessing the incredible insights and information directly from some of the most recognized and influential professionals on LinkedIn. We’ve also made it even easier for you to join or start a professional discussion.

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Is Your LinkedIn Headline Killing Your Personal Brand?

Is Your LinkedIn Headline Killing Your Personal Brand? | LinkedIn Marketing Strategy | Scoop.it
If your LinkedIn headline is like most, it’s actually doing your personal brand more harm than good.

Via Giuseppe Lucido
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Video Comes to Self-serve LinkedIn Ads Platform

Video Comes to Self-serve LinkedIn Ads Platform | LinkedIn Marketing Strategy | Scoop.it

Video ads are currently available through the LinkedIn Ads self-serve interface, our targeted advertising platform that lets large and small advertisers place text and image ads across the LinkedIn site. With LinkedIn Ads you can control your costs, pay per view or click, and stop your campaign at any time. LinkedIn self-serve video ads work seamlessly with YouTube so you can instantly leverage your brand’s existing YouTube presence and promote same videos on LinkedIn. You’ll still be able to grow and capture the same YouTube stats you’re used to.

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5 Ways to Use LinkedIn Answers for Your Next Blog Post

5 Ways to Use LinkedIn Answers for Your Next Blog Post | LinkedIn Marketing Strategy | Scoop.it

1. Browse for Blog Post Ideas

2. Crowdsource for Elaborate Points

3. Scout for an Interview Guest and Guest Bloggers

4. Conduct a Survey

5. Keep Your Sources Happy

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LinkedIn - Recent Updates for Professionals & Companies

LinkedIn - Recent Updates for Professionals & Companies | LinkedIn Marketing Strategy | Scoop.it

LinkedIn has announced and delivered many new updates to their social media platform for professionals over the last several months. For the individual, there is a new profile being rolled out and endorsements. 

 

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6 Tips for Using LinkedIn the New Endorsements

6 Tips for Using LinkedIn the New Endorsements | LinkedIn Marketing Strategy | Scoop.it
LinkedIn Endorsements: Everything you need to know about this new feature. Learn how to endorse skills and areas of expertise for your LinkedIn connections.
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How to Showcase Your New Skills & Experience

How to Showcase Your New Skills & Experience | LinkedIn Marketing Strategy | Scoop.it

A resume on your hard drive doesn’t really do any work for you. By creating and maintaining a LinkedIn profile, opportunities start to find you.

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Infographic: Blueprint for the Perfect LinkedIn Status Update

Infographic: Blueprint for the Perfect LinkedIn Status Update | LinkedIn Marketing Strategy | Scoop.it

infographic blueprint is courtesy of SalesForce.com via Ragan's PR Daily news releases.

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4 Ways to Stand Out on LinkedIn

4 Ways to Stand Out on LinkedIn | LinkedIn Marketing Strategy | Scoop.it

Simply filling out your profile isn’t going to cut it. Being a part of an online community means engaging regularly to make an impact. Here’s how.

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What You Need to Know About the New LinkedIn Company Page Design & Lead Generation

What You Need to Know About the New LinkedIn Company Page Design & Lead Generation | LinkedIn Marketing Strategy | Scoop.it

If you’re still not too familiar with LinkedIn, you may be wondering why you need a company page if you already have a strong professional profile. Here are some of the key differences.

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7 Ways LinkedIn Can Drive More Traffic to Your Website

7 Ways LinkedIn Can Drive More Traffic to Your Website | LinkedIn Marketing Strategy | Scoop.it
LinkedIn isn't just for networking. Here's how it can drive more traffic to your website than Facebook and Twitter.Get the latest blog articles on...
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6 Newly Redesigned LinkedIn Company Pages

We are excited to roll out our newly redesigned LinkedIn Company Pages to more than 2 million companies.

 

Here’s a slideshow of companies that are making the most of their newly designed pages:

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Which is better, LinkedIn Recommendations or LinkedIn Endorsements?

Which is better, LinkedIn Recommendations or LinkedIn Endorsements? | LinkedIn Marketing Strategy | Scoop.it

A little over a week ago, LinkedIn debuted Endorsements, which they’re touting as a professional version of the Facebook Like.


Via Level343
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