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Rescooped by Hein Holthuizen from Just Story It!

The Psychology of Language: Persuasive words for biz stories

The Psychology of Language: Persuasive words for biz stories | No(n)sense |
What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others?

Via Dr. Karen Dietz
Denyse Drummond-Dunn's curator insight, April 8, 2013 7:09 AM

I agree with most of them, but a few don't resonate. Which do you find most useful? 

Dr. Karen Dietz's comment, April 8, 2013 4:59 PM
For me it's the art of asking questions, removing 'is', and then 'free'!
Dr. Karen Dietz's comment, April 16, 2013 12:38 PM
Thanks Vicki! I'm so glad you found it both powerful and helpful. Hope you are doing well :)
Rescooped by Hein Holthuizen from Just Story It!

Exploring Empathy

Exploring Empathy | No(n)sense |

What is this ability to step into someone else’s shoes? To imagine how they feel - and to hurt for them or be happy for them?  Host Frank Stasio is joined by a panel of experts to discuss empathy, the trait that makes us uniquely human.


Lasana Harris is an assistant professor in psychology and neuroscience at Duke University; Jesse Prinz is a Distinguished Professor of philosophy at the Graduate Center of the City University of New York; Pate Skene is an associate professor of neurobiology at Duke University and a second year law student; and Ralph Savarese is an associate professor of English at Grinnell College, a Duke Humanities Writ Large Fellow, and the author of “Reasonable People: A Memoir of Autism and Adoption”

Via Edwin Rutsch, David Hain, JLAndrianarisoa, donhornsby, Dr. Karen Dietz
Dr. Karen Dietz's curator insight, January 27, 2013 1:45 PM

Want to get better at empathy in order to connect with customers/prospects and create better stories?

Then you might want to listen to this discussion by a panel of experts.

Empathy, like listening, is one of the essential storytelling skills to master. Enjoy this audio file!

And thank you to fellow curator Don Hornsby for originally finding and sharing this piece.

donhornsby's comment, January 27, 2013 5:44 PM
You are welcome.
Rescooped by Hein Holthuizen from Just Story It!

How To Tell A Story -- Story Wars 10 Simple Strategies

This is a Change This PDF that you can view here: ;


I'm curating this because I like it and I don't like it -- and it is worth taking a look at the assumptions going on in this piece so we can get really smart.


This piece was put together by Jonathan Sachs, author of Winning The Story Wars. Sachs comes from the world of marketing and branding and this is reflected in his point of view.


Let's get what I don't like out of the way so I can chat about what I do like. Here is what puts my teeth on edge:

1. Sachs states that "we live in a world that has lost its connection to traditional myths and we are now trying to find new ones..." Welllllllll, if your slice of reality is the Hollywood, advertising, and branding world it is easy to get sucked into this notion. But we know from Jung, other psychologists, Folklorists, Anthroplogists, and neuroscience how this is not true. There is great irony in this "myth" that Sachs is perpetuating.

2. We are engaged in a war. Hmmmmm. Well, for millenium people have wanted to gain the attention of other people -- so nothing new there. Is this a war?  Could be. But if we are wanting to employ the power of storytelling to find solutions and create change as Sachs advocates, then war does not speak to the greater good but instead speaks to winners and losers where ongoing resentment is inherently built in. That sounds like the perpetuation of war -- same old same old. 


3. Sach's relationship to storytelling is still at the transactional level -- I'll tell you a story and you'll do what I want. While what he really wants it seems is storytelling at the transformational level. That requires a different mind-set and different story skills -- deep listening, engagement, story sharing, etc. And he completely ignores the relational level of storytelling.

4. Reliance on the Hero's Journey as the only story archetype to follow. Well, that's a narrow slice of reality and one geared towards youth. Yet other story archetypes are desperately needed: King/Queen, Trickster, Magician for example in order to affect change.


5. As a result, his 10 simple strategies stay at the transactional level with a few geared towards transformation (figure out what you stand for, declare your moral, reveal the moral). Now any great professional storyteller will tell you these that I've mentioned are essential for any compelling storytelling session. So they land in both worlds of transactional and transformational storytelling.

OK -- on to what I do like!

If you want to be heard, you'd better learn to tell better stories. The solutions to our significant problems these days depends on our ability to tell great stories and inspire people to think differently. Storytelling does not take long to learn, but it does take a lifetime to master, Know what a story is and is not Our abilitiy to disseminate stories is greater now than in the past -- because of technology. That is just a reminder to expend your use of different channels in sharing your stories that are now available to us.


Enough! Go read this piece yourself and decide what you think about it. It's a quick read.


This review was written by Karen Dietz for her curated content on business storytelling at ;

Via Dr. Karen Dietz
Meri Walker's comment, September 20, 2012 1:15 PM
Well, Karen! You made my day offering this terrific new Scoop. I'm enriched by the way you think, Karen. Especially about story... I guess we get really "bent" in a certain way by anthropological training and it's still pretty rare to find others who are looking through the kinds of filters you and I have installed in Mind. De-light-ful learning with and from you!
Jane Dunnewold's comment, April 8, 2013 4:42 PM
I'm behind the curve on this one, being new to scoop it - but as a teacher/artist I have to agree with your observation that delving into other archetypes would present rich opportunities to "language" storytelling in lots of environments. I use archetypes to get at the fears and struggles artists face in my workshops - and they aren't all about the hero's path! The Damsel in Distress is one that comes to mind...
Dr. Karen Dietz's comment, April 8, 2013 4:56 PM
I agree Jane. Archetypes can be so helpful in many ways. One of the ones I love for artists is the Trickster archetype, and the Magician. LOL on the 'damsel in distress'! Time to go put my 'big girl' panties on and deal with the next challenge :)
Rescooped by Hein Holthuizen from Just Story It!

7 Ways to Write Damn Bad Copy & Stories

7 Ways to Write Damn Bad Copy & Stories | No(n)sense |
It's obvious that creativity is an essential part of being a remarkable writer. But when a results-oriented writer says "creative" and an image-oriented

Via Dr. Karen Dietz
Hein Holthuizen's insight:

Gives a good insight in what am I doing wrong


Matt McGuire's curator insight, April 10, 2013 11:38 AM

With a headline like that, this article makes nervous reading for professional copywriters and marketeers everywhere...


Can you make it all the way to the end without wailing, 'Oh, drat - I'm guilty of that one!'

Dr. Karen Dietz's comment, April 11, 2013 11:06 AM
LOL Matt! I had the same experience :)
Mike Ellsworth's comment, April 11, 2013 11:18 AM
Yup, everyone slips into bad habits at some point . . .
Rescooped by Hein Holthuizen from Just Story It!

The Emotional Cycle of Digital Interactivity

The Emotional Cycle of Digital Interactivity | No(n)sense |

"I’ve long maintained that phenomena like “social media” are behaviors, more so than channels or applications or types of media inventory, what have you. There are extrinsic factors at play like market movements, various forms of scarcity, supply and demand levers, etc. and there are intrinsic factors like human emotion that are rarely, if ever, discussed when it comes to making investments in these types of ventures."


My colleague and fellow curator Jan L. Gordon originally shared this post and I thought it would be great to include here also.


Why? Because effective storytelling is about conveying emotions. Yet when we share our biz stories, what emotions should we be focusing on? It is easy to default to hope. Or confidence. 


What I like about this chart and post is that it addresses the common emotions people experience as they interact and share online -- both positive and negative.


It seems logical to me that in knowing this information, we should be paying attention to whether the emotions we are conveying in our biz stories online are connecting with the emotional experiences of people. This chart can help us figure it out.


Now, I wouldn't want to be limited to slavishly sticking to this chart. But it is a good place to begin!


As the author, Gunther Sonnenfeld says, "I believe that any great technology venture (any great company, really) must provide doors to perception and discovery that look well beyond transactional or even relationship benefits to some degree." Yeah! Treating business storytelling as purely transactional or relational is only the first rung of effectiveness.


And don't forget to read the comments at the end of the post. They are chock full of great insights and discussion about online storytelling, branding, and emotion.


Thank you Jan for finding this gem! @janlgordon


This review was written by Karen Dietz for her curated content on business storytelling at ;

Via Ana Cristina Pratas, Jack Patterson, Dennis T OConnor, Gust MEES, Gianfranco D'Aversa, Louise Robinson-Lay, Rosário Durão, janlgordon, Dr. Karen Dietz
ghbrett's comment, November 2, 2012 11:43 AM
Thanks Jumun Gimm for this pointer!