Debunking Disruptive Innovation – Why Disruptive Innovation is NOT a Strategy | Innovación & Marketing  | Galeas Jupiter Consulting | Scoop.it

"In today’s innovation-obsessed world, “disruption” encapsulates the Holy Grail.  Incremental and sustaining innovations are the all-too-often overlooked steps that lead you there.  Christensen’s theory is fundamentally about technologiesand products.  The real world rewards those who build new business models, extend brands, create new channels, find new markets, redesign customer experiences, re-invent business processes, and other stuff that most seasoned innovators know truly shape the future." 


Via Carlos Fosca