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La « Social Media Toolbox » du Community Manager

La « Social Media Toolbox » du Community Manager | na | Scoop.it
4ème version de la Social Média Toolbox du Community Manager. Un ensemble d'outils pour community manager, speaker,... Sous la forme de tableaux comparatifs.
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Une nouvelle profession en phase d’expansion : le Customer Journey Officer (Directeur du parcours clients)

Les progrès de la mobilité de ces cinq dernières années ont bousculé le marketing. Tout est connecté à Internet : les objets et les personnes. Les attentes clients ont évolué. Désormais, l'avenir du marketing tient au processus de cartographie et d’implémentation des parcours clients. Avec autant d’enjeux, un directeur de parcours clients doit veiller au bon déroulé de ces parcours individuels.

Via ACL Partners & MG Partners
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L'Inbound Marketing : Définition et bonnes pratiques | PME WEB

L'Inbound Marketing : Définition et bonnes pratiques | PME WEB | na | Scoop.it
Comment définir l'Inbound Marketing et quel est son intérêt pour les entreprises et le marketing? Vous découvrirez également toutes les bonnes pratiques.
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How to Make a Beer Keg Out of a Pumpkin

How to Make a Beer Keg Out of a Pumpkin | na | Scoop.it
With just a few tools, you can easily turn a pumpkin into a basic keg that's perfect for Halloween.
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Is PPC or SEO Better for Driving Traffic to Your Website? - Entrepreneur

Is PPC or SEO Better for Driving Traffic to Your Website? - Entrepreneur | na | Scoop.it
Is PPC or SEO Better for Driving Traffic to Your Website?
Entrepreneur
For the uninitiated, PPC refers to paying for traffic via advertising programs like Google Adwords.
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Brands Need to Stop Trying to Play Hero

Brands Need to Stop Trying to Play Hero | na | Scoop.it
Illustration: Miguel Montaner Did you ever know that you’re not my hero? There. It had to be said (or sung). Consider this amusing yet pertinent disconnect in the spirit of helping brands with positioning.
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Designing the first Canucks logo - YouTube

What's your favourite Vancouver Canucks logo? Hear from Joe Borovich, the man who designed the team's original stick and rink logo, as he explains his though...
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Southampton's groundsman impresses AGAIN with crazy St Mary's pitch design - Daily Mail

Southampton's groundsman impresses AGAIN with crazy St Mary's pitch design - Daily Mail | na | Scoop.it
Daily Mail Southampton's groundsman impresses AGAIN with crazy St Mary's pitch design Daily Mail The design, a circular cut with a checkered centre circle for the visit of Manchester United on the final day of the campaign on May 11, comes after...
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4 Key Metrics for Measuring Social Media Success

4 Key Metrics for Measuring Social Media Success | na | Scoop.it
Engagement

Ideally, customers would not only follow your channel, but also read, pay attention to, and engage with your content. Marketers measure engagement by looking at the number of views, page likes, comments, clicks on the company website from social media, and content consumption driven by social media.

Via Stefano Principato, Neil Ferree
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Neil Ferree's curator insight, February 15, 2015 2:54 PM

Leads and Conversions


The Holy Grail and end game for all marketing efforts, including social, is leads and conversions.


Organizations that have marketing automation solutions that tie into their CRM system can generally track any leads from social media down the pipeline, tracking which content ultimately contributed to a particular deal.


At the very least, organizations can track gated assets by giving them a unique campaign ID which can then be tracked throughout the sales process.

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Les cercles d'or de la motivation : la vérité sur ce qui nous motive

Les cercles d'or de la motivation : la vérité sur ce qui nous motive | na | Scoop.it
Pour que les gens agissent il s’agit ainsi, non pas de les convaincre mais bien de comprendre ce qui les motive. En comprenant ce qui motive les gens, nous allons pouvoir agir / intervenir sur leur...
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How Facebook Aims to Beat Google by Tracking Your Offline Purchases | WIRED

How Facebook Aims to Beat Google by Tracking Your Offline Purchases | WIRED | na | Scoop.it
Facebook relaunched Atlas this year to give Google a run for its money in the advertising world.
Nico Andrey's insight:

Atlas can best Google by showing what percentage of people who saw an ad actually made a purchase offline...

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How to Build an Instagram Influencer Campaign in Six Steps

How to Build an Instagram Influencer Campaign in Six Steps | na | Scoop.it
Social Media - Discover how to identify, contact, and work with influential Instagram users for your own marketing campaigns.
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What exactly does a “community manager” do?

What exactly does a “community manager” do? | na | Scoop.it
Dear Rajiv,What exactly does a “community manager” do?Francisco S., MadridI hear this question a lot. It is coming mainly from non-digital natives age...
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Understanding Facebook’s New Ad Structure: How a Community Manager Can Impact Ad Spend | Simply Measured

Understanding Facebook’s New Ad Structure: How a Community Manager Can Impact Ad Spend | Simply Measured | na | Scoop.it

Facebook is a cornerstone of most brands’ social media and marketing strategies. Over the past several months, they’ve been reducing the organic reach of Pages with a significant algorithm change. Even if a person Likes a company or organization on the social network, they’re unlikely to see that Page’s content in their News Feed. 


Via Nicoletta Gay
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Nicoletta Gay's curator insight, April 18, 2014 4:59 AM

Some are describing it as the “organic reach crisis.”

What does it all mean?

Companies feel that they’re at a crossroads–should they invest more greatly in paid content on Facebook, as they’re being pushed to do? Should they abandon the social network entirely? What does the new ad structure even look like?

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Jamais brisé, toujours unique - campagne publicitaire du Défi sportif AlterGo 2014 - YouTube

Publicité du Défi sportif AlterGo 2014.
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The optimal length for video marketing content? As short as possible - The Next Web

The optimal length for video marketing content? As short as possible - The Next Web | na | Scoop.it
The optimal length for video marketing content? As short as possible
The Next Web
Obviously, both are right.
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