Nick Casey SM 101 Articles
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Victories aren’t yet filling Fenway Park again for the Red Sox - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Victories aren’t yet filling Fenway Park again for the Red Sox - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Nick Casey SM 101 Articles | Scoop.it
The Boston Red Sox were the best team in baseball last week, but paid attendance in April at Fenway Park, where the team recently saw a nearly 10-year sellout streak end, struggled to crack 30,000 even when the sun shined.
Nicholas Ryan Casey's insight:

1.) I learned that the Red Sox even though they are doing well are still struggling to sell out Fenway Park. I learned that they are almost about to fall out of MLB's top 10 attendance. Also I learned that the effects of the season positivie or negative are normally felt the following year, because most of the tickets are purchased in the offseason.

 

2.) One thing I found very interesting in the article was the Bruins and Celtic's playoff runs played a roll in Red Sox tickets being sold under value. Also another intresting fact even after the Boston Bombings Fenway Park still wasn't sold out.

 

3.) I selected this article because of the local feel and also the fact I have not been to a Red Sox game this year, and I wanted to see why they couldn't sell out Fenway.

 

4.) I learned that a teams performance can massivley impact their financial situation. Also that a bad season can really hurt you the next year even if the team is the best team in the league at that point. Also if the Red Sox didn't have the resources that they do, they could have kept declining and making their situation even worse.

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New MLS sponsors move the needle with fans - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

New MLS sponsors move the needle with fans - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Nick Casey SM 101 Articles | Scoop.it
Allstate and Sheraton, MLS’s newest marketing partners, drew immediate recognition from fans this year for their involvement with the league, according to the results of a Turnkey Intelligence sponsor awareness survey conducted exclusively for...
Nicholas Ryan Casey's insight:

1.) I learned that advertising is massive in soccer specifically. These multi year millions of dollar deals seem crazy at first, but when you look at the statistics it makes sense. I learned that even a new up and coming league such as the MLS is a great oppurtunity for companies to get more reconigtion rather than the NFL, MLB, NHL, and NBA.

 

2.) The infomation that I found intresting and educational was the fact that Four Points hotels by Sheraton found a massive increase and reconigtion from its MLS sponsorship deal. Now the MLS is still a growing market, I didn't think it was big enough to make that big of a difference.

 

3.) I selected this article because I am a huge soccer fan and I follow Liverpool FC who have made some massive sponorship deals and was intrigued to see the statistics behind the sponorships in the MLS.

 

4.) This infomation will help me in the sports management industry by demonstrating the importance of having sponsors in the game. 

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Why The EPL On NBC Will Accelerate Soccer's Popularity In The United States

Why The EPL On NBC Will Accelerate Soccer's Popularity In The United States | Nick Casey SM 101 Articles | Scoop.it
Frank Lampard of Chelsea scored an amazing free-kick goal in the 1st half of his squad's 2013 opener versus Hull City.
Nicholas Ryan Casey's insight:

1.) I learned that NBC did indeed take a gamble on investing $250 milllion into the 3 year TV right deal that bring the EPL to NBC sports. I also realized that there isn't any competition for sports at that hour in the US. Many of the games are played before 12:00pm on the weekends.

 

2.) What I found interesting was is how the author showed that he thinks parents of kids who play soccer would be interested in the sport. Its an idea I never thought about. The author also says that NBC needed to make themselves visible to those types of customers and they have indeed done so with tons of marketing over the summer and in the present.

 

3.) I selected the article because I have been following this TV deal as the deal is very cool. They are broadcasting every single EPL game Live as long as you have basic cable. Also if the game isn't on TV, you can stream the game live in HD on their website. This is huge! Before, FoxSoccer owned EPL rights and you had to pay 15$ a month to stream games that weren't on TV and some were blacked out. 

 

4.) This infomation showed me that the proper marketing and the ambition to break into a new market such as the soccer market in the United States requires a gamble. But gambles must be taken to become succesful in any industry.

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