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Cigars and Smart SMS Marketing

Hey there, I just put together a short video showing you a smart SMS marketing strategy I saw a local New Hampshire business owner using. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/all.js#xfbml=1"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); Post by NH Strategic Marketing. The post Cigars and Smart SMS Marketing appeared first on NH Strategic Marketing.
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How to Develop Traffic Sources for Your Site

How to Decide What Type of Traffic is Best for Your Site Probably the chief complaint heard among people attempting to run a business online is they simply don t have enough traffic. While this is no doubt true, the methodology they use to try and remedy this situation is entirely faulty. To be honest, there are literally hundreds of ways to generate traffic to your pages, some quite easy. However whether or not this traffic does you any good is another question entirely. This seldom turns out well. What you ll get, if anything, is a bunch of visitors who stay a couple of seconds each, seldom engaging or doing anything else worthwhile on your site. This is primarily because you have failed to figure out exactly what type of traffic best includes your audience, and how to effectively get it. What s truly needed here is a plan that takes into account who your particular audience is, and where they typically hang out. Then you can begin to craft a strategy. Let s have a look at what you
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Choosing Between SEO and Clicks in your Title Tags and Headlines

How to Compromise Between Great Title Tags and Awesome Headlines There is often a tug of war going on in the struggle between optimizing your SEO title tags and the need to craft a killer headline that gets massive numbers of clicks. This is a legitimate concern, and often the answer lies in what your main purpose is for the page in the first place. While at first blush the symbiotic relationship between title tags and headlines can seem at odds, but you have to be able to find a happy medium. Understand first that one without the other leads to failure is a good first step. Let s look at both needs and see where they intersect. What goes into a good SEO title tag? With a title tag limited to around 64 characters, you are space-challenged from the get-go. This is the amount of characters that will appear in the search results, so you have to make it count. Remember, you want your primary page keyword in there, as close to the beginning as possible, and these days need to focus your wo
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How to Market Your Business on Instagram

Learn How to Use Instagram for Your Business Instagram seems to have taken the world by storm, and its recent acquisition by Facebook only confirms its entry and place in the big leagues. While it is every bit the social network that Facebook and Twitter are, there are some differences in marketing with Instagram that you need to understand if you intend to try marketing there. First begin with absorbing two important facts: Instagram s younger audience profile and your own market. The demographic facing you when marketing with Instagram is decidedly younger, and might not be a good fit for your business if your target market is over 30. Plain and simple. If you are marketing to the 15-28 crowd you re golden if the products you market are found in images on Instagram. If you re selling gear for an SLR camera, you may need to get a bit creative to find any traction there. Ways to effectively market on Instagram Check out these 5 tips for marketing your business on Instagram. Use Video
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How to Learn Social Media Marketing

Social Media Marketing How Your Business Can Start Using It Social media marketing has advanced to the point where it s no longer just another channel, full of sound and furywhile signifying mostly nothing, and is now a crucial aspect of any serious online marketing business. If you haven t yet gotten on board with this, the time is now. With so many people gathering on the various social networks, it is important to go where the people are if you want to prosper in this social business environment. These days people turn to their social media channels for affirmation and recommendation, and if you aren t playing, you re not in the game. How to learn to use the various social media channels There are a few major players that you simply need to be on, and few others that might make a lot of sense given your market. The top five social media networks as of this writing are Facebook, Twitter, LinkedIn, Google+ and YouTube. The next most significant will be sites like Pinterest, Tumblr, I
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Getting Started Tracking Your Website Data

Getting Started Tracking Your Website Data When you re running a small business, it is easy to simply forego tracking any data associated with your website. This is a mistake. Having data not only about your own site but competitive intelligence about your competitors is a must if you want to spot opportunities to profit. But how do you begin to implement tracking on your sites without getting a degree in all things technical? What sort of software do you require and how do you work it? Today we re going to have a look at how to get answers to these questions, and get started collecting data on your site and business. Tools to begin collecting and analyzing data There are lots of tools available for tracking and collecting website data, but for those just starting the best option is unquestionably Google Analytics. GA is a free tool (though there is a premium version that you likely won t need) that provides you a bird s eye view of how your visitors are interacting with and otherwise
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How to Make Sure Your On-Page SEO is Up to Date

Check Out These 7 Tips for Better on-Page SEO Since SEO changes frequently it s incumbent upon us to ensure we are up to date on the current state of affairs when it comes to on-page SEO for our sites. There s more to this than just dropping in a keyword every now and then: Google is constantly seeking ways to deliver better search results, and a byproduct of that is an environment where change is the only thing you can count on. And so to ensure that you get off on the right footing as it regards your on-page SEO here are 7 tips you ll want to make sure receive your full attention. 7 On-Page SEO Tips to Help Your Pages Rank Better Title Tags and the page META Description It s important to get this right: Google wants to see no more than 60 characters in the title tags, and less than 160 in the META description. Try to employ your main page keyword in both, and make sure your description is one that will appeal to a visitor. Utilize your Keywords the right way! Don t stuff your pages
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7 Hot Website Design Trends to Look for in 2015

What s Trending in Website Design If you are due for a refresh or a complete redesign of your site, it s a great idea to have an idea not only what s considered new and exciting in website design, but also what just works better technologically. For 2015 there are some holdovers, and also a lot of evolvers, as what we are able to do technologically catches up with the ideas. An example would be how the concept of Flat Design evolved into Material Design. Let s take a look at what s trending for website design in 2015. 5 Web design trends you will see a lot of in 2015 Responsive design While this may be viewed as an old trend, the reality is that it s now become the norm, and what s more, with Google announcing that on April 21st, 2105 they will begin penalizing sites that aren t mobile optimized in the search results there is a great incentive. Huge images Having large, evocative images adorn our pages has never been easier to do. With better bandwidth availability and image compressi
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5 Killer Ways to Promote your New Content

Use These 5 Tips for Promoting your Content As you probably are aware, millions of new pieces of content hit the Web every single day, and the chances of people rushing to yours simply because it s wonderful are slim to none. That s where a content promotion plan for each piece of content you create comes into play. Getting your content out in front of people who are actually looking for it will pay large dividends! So before you run screaming into the might because you don t know how to make this happen, let s look at 5 simple ways you can cheaply and effectively get your content promoted. 5 Tips for promoting your content Make visual content - Creating a meme you can share socially, a slideshow video of your content, or even an infographic can lead to numerous shares and traffic to your page. We are a visual mob, and love to look at new things! Announce to your email list - Long a favorite tactic among top marketers, giving your subscribers a heads-up about your new content works ex
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61 Birthday Marketing Ideas For Small Business Owners

Birthdays are meant to be celebrated with people you care about. As a small business owner and marketer, what’s important is getting your customers engaged while providing them with an incentive to shop from you, or at the very least, have some good feelings about you and your business.  If they think of your business around their special day they may be more likely to spend their Birthday card money with you. In this list-icle (list article) I pulled together a vast collection of Birthday Marketing ideas to help you promote your business.  I encourage you to scan through these and find one or more that you can incorporate into your small business marketing plan. 1.  Facebook Birthday Ads This is one of the most powerful Facebook marketing tactics I have ever come across. We all have probably seen a direct mailing over the years offering us something free on our birthday, like a free meal. This is why businesses often times offer Birthday clubs, so they can send users a special H
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10 SEO Tips for Small Business

10 SEO Tips for Small Business Competing in the small business landscape these days is hard enough, but to do it with an un-optimized website is like choosing to come to the fight unarmed. Luckily for us, there are clear guidelines that can help you rank your pages better, and most of them are doable without being the head geek at Google. Let s look at 10 small business SEO tips that can help you rank your pages and sites better. 10 SEO tips for small businesses Create substantial content - Making sure that you give your readers meaty, compelling content that they can use is job #1. Google favors longer text, so aim for at least 750-1250 words per page. Simplify your URLs - Crafting simple and descriptive URLs make it easy for people to understand the content of your page just by looking at the URL. It helps to have primary page keyword in there too. Know your keywords - Make each page focus on one primary keyword, and having said that, don t overdo the use of that phrase. Aim for a 1
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What to Do When Your Business is a Victim of Negative SEO

How to Handle Negative SEO Negative SEO is a very real problem for those who ve been victimized by it. Watching your website rankings that you ve fought so hard for tank virtually overnight is not only heartbreaking, but a real financial pain as well. So what form do these negative SEO attacks take? It can from a variety of techniques, such as spamming the Web with tons of highly suspect anchor text keywords pointing to your pages, such as for Viagra, gambling, and porn. They may even go so far as to impersonate you and ask other webmasters to take down links for your best performing keywords. How can you protect your site from this kind of attack? Here are some tips you ll want to make sure you re using to help keep this at bay. 5 Ways to prevent Negative SEO Use alerts - One of the best features of Google Webmaster tools is it can send you email alerts whenever your site is under various types of attacks, such as if you have a malware problem, pages are not indexed and more. Keep an
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Mobile Search, Why You Should Google Your Business Name, and FB Contests

Mobile Search, Why You Should Google Your Business Name, and FB Contests | NHStrategicMktg | Scoop.it
In The Trenches Small Business Marketing - Episode 3 from Kyle Battis at NH Strategic Marketing talking about Mobile Search, Google, and Facebook Contests
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How to Create a Winning Marketing Plan for your Small Business

Learn How to Craft a Marketing Plan for a Small Business Quite often when we re starting out with a new business venture it s all too easy to be lured into a Ready, Fire, Aim mindset, leaving the planning for later if at all. It s our hope to talk you into restraining that enthusiasm just a pinch while you take the time to craft a marketing plan that will provide a roadmap for your small business, before you begin assigning a lot of money or effort to it. This is not all that difficult, but it s a needed step if you want to avoid a few possible pitfalls along the way. Here are 5 suggestions designed to help you create a marketing plan specific to your small business. 5 Tips for a killer small business marketing plan Have a goal Not simply one overarching goal, which is important, but a series of smaller, milestone type goals that make it easier to reach your eventual destination. Define who your audience is Taking a snapshot of who your ideal customer is, and what they like, dislike,
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See What’s New in Local SEO and 7 Ways to Make it Better!

How to Optimize for Local SEO in 2015 By Google s own admission, they make between 500-600 changes to the algorithm annually, so being aware of all of them and how they affect your site is a full time job. If you re frustrated attempting to keep up with all the changes that transpire within the Google Local search space, you re not alone! If your head starts spinning at the mere mention of things like Pigeon, the Local Carousel, and MobileGeddon, then we have good news for you. In order to keep things simple here, we ve distilled our list of best Local SEO practices to a mere 7. Implement these as soon as you can for best results! 7 Best Practices for Local SEO Don t stop link building But do it naturally! Be certain that you re creating awesome content that is getting shared as widely as possible, and watch the links flow in. These are the best types of links you can acquire. Be sure to GEO-target your pages The Pigeon update was all about preferring local content over global when po
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7 Great tips for Growing your Email List

Want a Larger Email Subscriber List? Try These 7 Tips! It s no secret that one of the biggest keys to long term success online is through the use of nurtured customer and prospect email lists. And the odds are not ever in your favor: your list will lose around 22% efficacy annually, so it s on you to make sure you are always building and expanding your lists. But what are some good ways to do that? Lucky for you we have a list of 7 highly effective methods that will pump up your subscriber rolls and keep you in business for a long time to come. See if these don t help grow your list quickly. 7 Tips for expanding the size of your email lists Offer a High-Value proposition Whatever you are offering as a lead magnet, make it very clear what they are getting and why they need it, and make certain it is valuable, so much so that they can t believe you aren t selling it! Create amazing email content It should go without saying that your emails have to be top-notch. Make them something that
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How to Get the Most from Your Facebook Business Page

Make Your Facebook Business Page Work for You! Making your small business Facebook page a hub of social activity for your business is a major task if you hope to expand your business using social media. Yet many are lulled into believing that simply creating a business page and posting once every few months ought to do it. Not by a long shot. Luckily for us there are several tried and true tips you can use to not only make your Facebook business page more highly-trafficked, but also useful in a number of other ways also. Here are 7 great tips to get the most from your Facebook business pages. 7 Tips to help get better Facebook business page results Check out the new Call to action feature Facebook now offers you the ability to insert a call to action into your posts. They include Shop Now, Sign Up, Book Now, Contact Us, Use App, Play Game and Watch Video. Schedule posts ahead of time You have the ability to schedule posts in advance either on the Facebook interface or by using a third
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Check Out these Awesome Free Tools for Small Business

7 Free Tools to Help Your Small Business Every business needs productivity tools to manage their activities, and when you re just starting, funds for the best tools are bound to be limited. Good thing we know where to find a number of incredibly useful, and even better, free tools to help with this. And don t be fooled into thinking that these tools aren t that great simply because they re free. Below are 7 really cool, useful and best of all free tools to employ in your small business. 7 Useful and free tools for your small business Create and save with Google Drive Google s answer to Microsoft Office has made online collaboration and sharing simple and easy to do. It also lets you store up to 5 GB of data for free. Make a Free Conference Call An application that offers you a platform for making free conference calls, and even records them for you. A really good, free solution. Zoho CRM Customer relationship management software is expensive, but not this particular one. Zoho gives it
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7 Ways to Make Your Social Media Efforts Pay Off

See These 7 tips for Winning with Social Media You probably realize that done right, social media marketing can bring around benefits you d be hard pressed to find in any other type of online marketing. You can find a far larger audience, for less money, in less time than with any other method. The trick is in knowing how to do it right. It s simply not enough to create a Facebook page for your business and call it good. For you to attract the type of engaged, hungry audience wanting to hear about you and your products, there is a bit more work involved. We ve detailed 7 great ways to get you headed toward that goal of a thriving, engaged social media customer base. It s up to you to get it done! 7 Ways to Invigorate your Social Media Presence Use a lot of video Perhaps the best tool for engineering engagement on your social media is through the use of video. Whether it s videos posted on Facebook, YouTube and even Vine, you will find a large, voracious audience for your products or s
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Fake Google Phone Calls?

In this episode of the In The Trenches Small Business Marketing Podcast I do an Ask Kyle episode and let you know if Google is really calling your business multiple times a week or if it is something else. Debbie asks: Hi Kyle quick question, should I be getting any kind of phone calls from Google+ account. When I call back they say I can be removed from the list? Any clue? Thanks -Deb Here is Kyle s Answer about these Fake Google Calls:   Here is the section on Google s Website talking about these Fake Calls Here is the section of interest from Google s Help page: Google telemarketing calls Watch out for parties calling and selling services claiming to have a special relationship with or claiming to be Google. Often, these parties are telemarketers that are not affiliated with Google and are trying to leverage the Google brand to sell your business some type of online service. Keep in the mind the following: Google does not place robocalls. Google does not call to update your front
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What Type of Advertising is Best for a Small Business?

How to Invest Your Small Business Ad Budget Wisely Many times a small business owner draws a blank when it comes to determining how to spend their advertising budget. They often have never purchased ads before, have a small budget to work with, and haven t a clue as to what s available to them. The fact is advertising is essential for a business to prosper, and for small businesses there are many more options than you might imagine. Let get familiar with some of these, and why they might be a good source of leads for your business. 7 Places to spend your small business ad budget Newspaper and Magazine Ads While not the most economical type of advertising. A well-placed local ad can still be a lead generator even at a cost of $20-32 per 1000 people reached. These are however, highly targeted leads. Cable television ads Costing around $8 per 1000 people reached, if you have a product or service that would lend itself to being showcased in a more visual fashion, this could be for you. Ra
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How to Avoid making These 5 Crucial Sales Mistakes

See These 5 Sales Mistakes that Can Sink Your Sales It s hard enough to get sales conversion without shooting yourself in the foot, so it s often useful to take a look at mistakes that are easy to make in this area. Even though we all possess different skill levels and abilities, the majority of these apply universally, and we can all benefit by keeping them in mind. 5 Easy to make mistakes that can ruin the sales process Are you listening? - As crazy as it seems, most people are not all that interested in you or your product. They are primarily interested in what you can do for them. Far more important is the chance you are getting to hear exactly what they need, and then proceed to fulfill that. Not providing a solution - Concentrate on providing a solution for the problem the person is looking to solve, rather than selling your product. If you demonstrate how your product or service can solve their most pressing problems, you ll be far more successful. Not being prepared - If you d
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Ways to Effectively Utilize Tumblr in Your Business

Check Out These Tips for Using Tumblr for your Business What would you say if I told you that you can build your own Web presence on a site that has north of 300 million unique visitors each month, is fantastic for SEO, and is a unique social media platform at the same time, and all for free? That site would be Tumblr. This gem receives more than 300 million unique visitors a month, and it s free to use! (There are paid options if you desire) Not too many marketers focus on Tumblr for business yet, either because they really don t know how to reach their audience there, or feel that they are already stretched socially with Facebook, Google+, Twitter, YouTube and Pinterest. Let s take the veil off of Tumblr and look at 3 ways to market there. 3 Suggestions for marketing your business with Tumblr Create content your audience loves - Even though this may see obvious, with Tumblr there is a certain style, or rather an accommodation for style that makes the best blogs. Reposting your lates
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5 Ways to Employ Social Proof in Your Marketing

Using Social Proof to Help Generate More Sales Let s face it, we ve all used the recommendation of others to help us decide whether or not to buy a product or service. It s basic human nature. Jonathan Swift said It was a brave man that first ate an oyster. We like to know it s safe to buy before pulling the trigger! How to work social proof into our marketing is where it can get tricky, as we need to create the atmosphere of trust without appearing to be overly hypey. To help with this task we ve unearthed 5 great ways to get social proof to work for you in creating more sales and revenue. 5 Social proof practices to use in your marketing Blog comments - Nothing speaks more to the integrity and worth of a product or service like an owner willing to stand behind it honestly and promptly. Answering blog comments, questions and yes complaints will move you to the status of stand-up person when people view this publicly. User Reviews and Testimonials - Having your satisfied customers to
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Two Options To Get Your Website Mobile Ready

With Google s announcement of their April 21st 2015 deadline to get your business website Mobile Friendly I have been talking a lot about the different options to get this fixed. Mobile is growing at five times the speed of the internet and you don t want to be one of the many business owners left behind because it will cost you. Video about the Mobile First Mindset Click Here to watch This Episode If your business doesn’t have a mobile-friendly presence, it’s past time to catch up — both users and search engines demand it. Google has stated you absolutely NEED to get this fixed before April 21st or your site will be penalized and you can expect less traffic, less leads, and less New business. You basically have two options to get your site Mobile Ready: Option 1.  Have your entire site redesigned to be Mobile Responsive This is definitely the way to go if you have been thinking your website needs an upgrade anyway.  By having a competent web designer (ask me and I can introdu
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