NGOs and Social Media.
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NGOs and Social Media.
Good works can have more impact when they reach a bigger audience.
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http://www.spiral16.com/blog/2012/04/new-information-social-media-for-nonprofits/

http://www.spiral16.com/blog/2012/04/new-information-social-media-for-nonprofits/ | NGOs and Social Media. | Scoop.it

Non-profits are putting more time, effort and money into social media. According to spiral16.com, a recent study called The Social Harvest found that roughly 3 out of 4 NGOs surveyed use at least 1/2 of one employee's time to work on social media. However, significant challenges remain, especially for many non-profits that believe money needs to focus on more direct services for clients. Four out of ten NGOs don't budget anything for social media.

 

Nearly all of the NGOs participating in the study have a presence on Facebook. Three out of four use Twitter. The research showed that generally NGOs have not been successful at fundraising through social networking, but the rapid growth of people publicly identifying their interest in these organizations creates the potential for more financial support through those connections.

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http://www.business2community.com/social-media/10-tips-to-excel-at-social-media-without-losing-your-mind-0217624

http://www.business2community.com/social-media/10-tips-to-excel-at-social-media-without-losing-your-mind-0217624 | NGOs and Social Media. | Scoop.it

Going nuts trying to figure out how to tap the full potential of social media? Feeling overwhelmed? Too many social networks? Not enough time? There are so many questions. Sometimes, just a few simple tips is all it takes to help us navigate the maze of social networking like a pro.

 

On business2community.com, Julia Campbell writes that before diving into social networking you should understand your target market and know your limitations. It can be tempting to hit as many social media sites as possible, but she warns not to spread yourself too thin. In others words, becoming skilled and efffective at communicating your message on 3 sites is much better than being ineffective on 10 sites.

 

How do you know if it works? The key is to stay active and keep progressing. Find a way to measure your success, perhaps through Tweetreach for Twitter or other ways for different platforms. All organizations are graded based on their ability to perform. Are you delivering what you promise? The same is true for your involvement in social media. If you use it correctly, it will reward you. And, if it rewards you, then you should be able to measure its effectiveness. Once you know how successful it is, use that as part of your message.

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http://craigconnects.org/infographic-2

http://craigconnects.org/infographic-2 | NGOs and Social Media. | Scoop.it

Animal related organizations publish more updates on Facebook and Twitter than any other kind of non-profit, according to an infographic by Craigconnects. Not surprisingly, as a result of being so active, animal related groups are also mentioned the most frequently on social networking sites. Animal related organizations are also getting a much higher "talking about this" number on Facebook than other NGOs connected to children, women, the environment and other worthy causes.

 

The most important part of the article is that it draws a direct connection between the amount of activity on social networking sites and the feedback and value those groups gain from their activity. Whether it's on Facebook or Twitter, animal related organizations score very well, due largely it appears to the fact that those groups post often and attempt to create a buzz about their services and the need for more involvement with their NGOs.

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http://www.soros.org/voices/communicating-the-cause-ngos-and-social-media-in-uganda

http://www.soros.org/voices/communicating-the-cause-ngos-and-social-media-in-uganda | NGOs and Social Media. | Scoop.it

It started with dating sites and finding "friends." Now, social media is credited with saving lives. On Soros.org, blogger Ssozi Javie writes about the impact of social media in Uganda. In one dramatic case, a Dutch woman was seriously injured in an auto crash. She needed a blood transfusion of O negative, a rare blood type. The group Text to Change and the Dutch embassy in Kampala sent out an emergency SMS to the Dutch community asking for a blood donor. The request was also posted on social networking websites. A donor was found, and the woman survived.

 

Text to Change uses texts to deliver messages aimed at various social causes. It's mission is fueled by the the fact that mobile phones are more affordable and accessable to people around the world, even individuals with little income. But Text to Change isn't the only NGO operating in Uganda that uses social media with great success.

 

The Women of Uganda Network is considered a pioneer of social media activism in the country. It has organized SMS campaigns and has one of the most active mailing lists in Uganda. Perhaps more importantly, the group has also helped other NGOs learn how to advance their social media presence by holding training sessions. This sharing of knowledge creates an additonal level of support among the NGOs themselves.

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http://www.theatlantic.com/technology/archive/2011/11/how-the-cia-uses-social-media-to-track-how-people-feel/247923/

http://www.theatlantic.com/technology/archive/2011/11/how-the-cia-uses-social-media-to-track-how-people-feel/247923/ | NGOs and Social Media. | Scoop.it

The CIA is tracking stability around the world by searching through millions of tweets and status updates a day by people in places like China and Egypt. The Atlantic quotes an Associated Press report that says CIA operatives are working in a non-descript building in Virginia to get the pulse for areas of concern to America. The operation was able to determine the potential for an Arab Spring by examining social media messages from the region.

 

One of the biggest challenges facing researchers and analysts is how to pull a legitimate sample out of such a massive number of social media users. There are 750 million Facebook users and 250 million people are on Twitter, including many NGOs who may be involved in civil unrest in some of the most unstable regions of the world, the exact places where the CIA is apparently monitoring social media.

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http://www.business2community.com/social-media/11-best-practices-for-nonprofits-using-social-media-0196838

http://www.business2community.com/social-media/11-best-practices-for-nonprofits-using-social-media-0196838 | NGOs and Social Media. | Scoop.it

Best practices. It's something we hear repeatedly in communications, especially PR. I just read a terrific list of 11 best practices for non-profits using social media. The blog was posted on business2community.com. Here are a few of my favorites:

 

1. Set up profiles on at least 10 different social media sites and be consistant with the names used for those sites. In other words, if you are Craig's World, then use @CraigsWorld for Twitter and keep the Craig's World brand throughout you sites.

2. Fill out all profiles completely. Give as much information as possible, but only in a way that makes sense for your group and the specific platform you are using.

3. Understand the best ways to use the different types of social media.

4. Promote your sites.

5. Be responsible and accessable.

6. Always incorporate pictures or video in your posts.

 

In closing, the most important parts of any social media effort seems to be understanding your goals, how social media can help, and then putting in the time and effort to develop the relationships that are possible through social networking.

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http://www.nonprofithub.org/featured/top-10-nonprofit-hashtags-to-spark-social-good/

http://www.nonprofithub.org/featured/top-10-nonprofit-hashtags-to-spark-social-good/ | NGOs and Social Media. | Scoop.it

Sometimes, the most effective tweets are the ones with the right hashtag. Recently, nonprofithub.org posted a blog about the Top 10 Nonprofit Hashtags. The tags are common words that effectively sum up the spirit or goals of a socially-minded organization. Here are my favorites: #activism, #causes, #fundraising, and #socialgood are the among the most widely used.

 

Of course, it's also important to use them in a way that draws attention to your effort, but there's no doubt that if someone is searching for a cause adding #cause to your tweet will help them find the #socialgood that is part of your #activism.

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http://www.facebook.com/pages/Joplins-Found-Photos/200537796658232

http://www.facebook.com/pages/Joplins-Found-Photos/200537796658232 | NGOs and Social Media. | Scoop.it

The tornado that ripped through Joplin, Missouri killed 161 people and destroyed a third of the city. I remember standing on a hill overlooking miles of destruction during my visit there a few days after the twister hit the area. I couldn't see anything that looked like it hadn't been damaged. It was one of the most intimidating things I've ever seen.

 

The cleanup and recovery will take many years. It's an enormous effort. But along the way, thousands of people are giving their time to help the people of Joplin. One of those volunteer efforts is Joplin's Found Photos, a Facebook page that is a non-profit mission to find the owners or relatives of the people seen in family pictures discovered in the rubble of Joplin. This incredible act of kindness is being fueled by social media. Imagine the gift of a long lost picture of your parents, or perhaps a child, killed in the tornado. Suddenly, they are back, if only in the photo, still the way you remember them.

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http://6thfloor.blogs.nytimes.com/2012/07/12/tumblr-tips-from-tumblrs-founder/

http://6thfloor.blogs.nytimes.com/2012/07/12/tumblr-tips-from-tumblrs-founder/ | NGOs and Social Media. | Scoop.it

Tumblr's 26-year old founder David Karp has a tip on the best way to use his popular social media site: be inventive. He shared his observations with the New York Times.

 

In addition to 60 million blogs, Karp's Tumblr certainly has the tools that can help you be creative. Two of his favorites: "When we introduced the Photoset feature for laying out interactive photo galleries, ShortFormBlog turned around and used it to create a beautiful interactive infographic. When we added support for large animated images, Jamie Beck pioneered a new form of photography called cinemagraphs."

 

Karp loves the innovation that results when creative people use Tumblr's tools in imaginative, but unexpected ways. He also encourages users to "start a community effort," which means opening up a blog or other creation for community contributions, and allowing it to take on a life of its own as it goes with the flow of those helping it take shape.

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http://mashable.com/2012/02/24/pinterest-non-profits/

http://mashable.com/2012/02/24/pinterest-non-profits/ | NGOs and Social Media. | Scoop.it

Pinterest is the hottest social media on the planet, and some non-profits have discovered how to leverage it in ways that improve the world around us. Some of the most prolific pinners include AARP, UNICEF and Amnesty International, all prominant NGOs with a growing list of followers. In his blog "10 Non-Profits Leveraging Pinterest for Social Good," Matt Petronzio reveals some of their secrets of success.

 

Petronzio describes the NGOs as "awesome" at Pinterest. But The National Resource Defense Council (NRDC) is by far the most active. In the slide show portion of the blog, the NRDC slide lists 1249 followers. It also interacts far more than the other NGOs. It created 13 boards with 575 pins and "liked" 436 entries. Clearly, the NRDC is a textbook example of how a non-profit can further its brand and build relationships with new groups of potential supporters within a distinctive online culture that may not fit the sterotype of the NRDC.

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http://www.pbs.org/mediashift/2012/07/in-the-face-of-censorship-sudanrevolts-goes-social195.html

http://www.pbs.org/mediashift/2012/07/in-the-face-of-censorship-sudanrevolts-goes-social195.html | NGOs and Social Media. | Scoop.it

Revolutions in some of the most oppressed countries in the world are getting stronger because of the growing role of social media. The hashtag #SudanRevolts took off and allowed supporters to publicize events in real time. PBS.org reports that NGOs and independent activists who support the effort for a democratic Sudan have added fuel to the cause.

 

Sudanese bloggers have been arrested, but the awareness raised by the social media blitz has shown the power of a movement through platforms like Twitter and Facebook. The Sudanese NGOs discovered the potential impact of a social media campaign by seeing the strength and emotion that accompanied social media fueled efforts in other wartorn countries including the "Arab Spring" in Egypt.

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http://networkedblogs.com/tldzg

http://networkedblogs.com/tldzg | NGOs and Social Media. | Scoop.it

How to be transparent without being "creepy." It's the challenge facing many non-profits using Facebook and other social media. The truth is that NGOs need to be "more human," but "not too personal." How does that work? Non-profits must be able to connect on a personal level while staying true to their message. The "friends" who are interested in the organization need to understand what the group stands for and how they can help the non-profit be successful.

 

On networkedblogs.com, John Haydon writes that the story emphasized on Facebook needs to be about more than finding and developing relationships. It's really about being personal within the boundaries established by the narrative of the non-profit brand. The end result shouldn't be measured by how many friends or followers are part of the NGO's social network, the degree of success should be based on the value added to the organization.

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http://www.spiral16.com/blog/2012/05/social-media-healthcare-study/

http://www.spiral16.com/blog/2012/05/social-media-healthcare-study/ | NGOs and Social Media. | Scoop.it

Healthcare questions are third. It may not sound impressive until you put it in context. When people search the internet, general internet searches are the most popular use of the web, email is second, and questions about healthcare are third, according to a 2011 study by Pew. Now, that's impressive, especially if you have a connection to the healthcare industry.

 

A recent blog on spiral16.com indicates that social media "likes" healthcare, too. Eight out of ten healthcare corporations have at least one social media site, but a report by the Health Research Institute found that community groups are far more effective at reaching an audience. The community organizations have 24 times more activity than the corporate sites, and activity often translates into a connection and possible feedback with the people you are trying to reach.

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http://www.forbes.com/sites/victoriabarret/2012/07/12/ceos-afraid-of-going-social-are-doing-shareholders-a-massive-disservice/

http://www.forbes.com/sites/victoriabarret/2012/07/12/ceos-afraid-of-going-social-are-doing-shareholders-a-massive-disservice/ | NGOs and Social Media. | Scoop.it

Why are many of the CEOs of the biggest corporations invisible on social media? The question probed by entreprenuer Josh James in a blog on Forbes.com, raises some red flags for the top executives at many of these companies. While more than half of the country uses social networking sites like Facebook and Twitter, only 7% of the Fortune 500 CEOs are on Facebook and only 4% are on Twitter. In fact, only two CEOs had more than 500 "friends."

 

It's hard to imagine why they don't have a presence in such an important form of communication. James writes that since "I’ve started using Twitter, Facebook and LinkedIn. We’ve attracted recruits, drummed up enthusiasm for our brand and garnered some immediate feedback from prospects on our product. Our organization has flattened and we are moving more quickly." The lessons learned by James and his team could be repeated at many other companies, too.

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http://www.facebook.com/mobileprotection#!/worldvision

http://www.facebook.com/mobileprotection#!/worldvision | NGOs and Social Media. | Scoop.it

The World Vision Facebook page is one of the most successful NGO social media sites. The organization focuses on "building a better world for children." In the process of doing that, it has also created an enviable social networking operation that has 921-thousand "likes" on Facebook and provides regular updates with detailed blogs and videos. The Facebook page is very active. Friends frequently post there and comment on World Vision posts, too.

 

The Twitter account @WorldVision has 212-thousand followers. The account frequently responds directly to questions from followers building on the relationships created through the platform. It's clear that World Vision understands the value of social media and has created a framework that is helping the NGO achieve its potential in this area. Not every non-profit can dedicate the time and resources needed to duplicate World Vision's effort, but the biggest takeaway from the group is the recognition of social media's potential and the commitment to take advantage of that potential as it strives to build a better world for children.

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http://www.propublica.org/tools/

http://www.propublica.org/tools/ | NGOs and Social Media. | Scoop.it

Pro Publica, a non-profit Pulitzer Prize-winning news organization, has produced some of the most celebrated investigative journalism in America during the last few years. The New York-based NGO partners with journalists at news publications to create a bigger and better product in the public interest. These partnerships are unusual, but in the current financially troubled environment for newspapers and magazines, Pro Publica helps keep the time consuming and expensive practice of investigative reporting alive. Pro Publica also publishes its own work on its website ProPublica.org.

 

One of the most impressive things about Pro Publica is its commitment to online journalism and social media. The tools and data section of the group's website takes users on a deep and wide journey through the details of stories that put the reports into a meaningful context. Pro Publica also has a strong presence on Facebook, Twitter and has a popular app for iPhones and iPads.The @ProPublica Twitter account, which has 131-thousand followers, sent out 19 tweets today making it the most active journalism NGO in social media.

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http://www.facebook.com/nonprofits

http://www.facebook.com/nonprofits | NGOs and Social Media. | Scoop.it

The Non-Profits on Facebook page is a great resource for NGOs that want to get connected through social media. It's "liked" by 765-thousand friends. But the best part of the page is that it's active. It's easy to see why so many people like it. The posts are helpful and positive, and so are many of the comments.

 

The posts include many photos and videos, which are always more engaging than just text. The site often promotes events sponsored by NGOs. One recent post included a resource guide for the best ways to use Facebook for charity events. I was on the page for less than a minute before I started looking for the "love it" button. Like just didn't seem to do it justice.

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http://www.youtube.com/nonprofits/

http://www.youtube.com/nonprofits/ | NGOs and Social Media. | Scoop.it

Youtube is a household name, but many non-profits still haven't discovered the advantages to creating their own channel on the video sharing site. Now, Youtube makes it easy. The Youtube Nonprofit Program helps NGOs tell their story. It's free, but the benefits are obvious.

 

Non-profits can get a donate button that allows viewers to contribute to their cause online right from their Youtube videos. Live streaming, community forums, and channel branding are all part of the package. A free package. If you can't afford the slicker and arguably more effective embedded videos for your website, provide the links that will take supporters to your remote channel. If done properly, these channels can bring more awareness and resources to your organization.

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http://www.idealist.org/

http://www.idealist.org/ | NGOs and Social Media. | Scoop.it

Idealist.org is a non-profit focusing on helping people find the right job or volunteer work for other NGOs. Idealist is a master of social media. The organization is active and reinforces the relationships it builds by interacting with followers and holding job fairs and other events to add value to its mission while it increases opportunities for people looking for work in the not-for-profit field.

 

The primary social media platforms are Facebook, Twitter and LinkedIn. On Facebook, Idealist has photos of events, postings and is actively engaged with supporters and people search for work. The Twitter account is focused on links to jobs, events and frequently responds directly to followers. The Idealist LinkedIn page features sliding job alerts that making it more interesting and there are deep discussions about many issues relating to non-profits. But the best online feature offered by Idealist is the job search on the website. It's an outstanding feature that completes the interactive package offered by this unique non-profit.

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http://www.thenews.com.pk/Todays-News-4-120458-Social-media-activists-share-their-secret-recipes

http://www.thenews.com.pk/Todays-News-4-120458-Social-media-activists-share-their-secret-recipes | NGOs and Social Media. | Scoop.it

Social media activists share the secret recipes that got their causes international attention. The key, according to a post on The International News website, is being active and interacting with your friends and followers. On Facebook, frequently update stories and connect with friends.The key is building relationships with people who show an interest, then asking for their support.

 

Social media plays a critical role, but don't forget the old standbys like email. NOWPDP, an organization that works with people who have disabilities, sent out 5,000 emails requesting donations. The strategy proved to be an excellent fundraiser.

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