Next-Gen Art
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Next-Gen Art
Digital Art of artists shaping our society, time and culture.
Curated by Kirsten Baane
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Coca Cola Content 2020 Part One

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands.

 

In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".


Via Martin Gysler, Jose H. Flores
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Ash Sadek's curator insight, May 3, 2014 9:44 AM

Just because I love everything Coca Cola does!

Grizzel Fonseca's curator insight, May 13, 2014 4:05 AM

I agree with Coca Cola about moving away for creative excellence to content excellence. They have developed their brand and established it well in the world. They are looking at ways to stay on top of other competitors; it is very smart of them to make sure their consumers are happy with the product and how they can connect with audiences. By creating the brand and establishing the brand does not mean long term profit or customer loyalty. It is how the business continues to market the brand that results in customer loyalty and profit. Coca Cola that identify this and made it their focus to create a strong customer loyalty with their audience; making sure the consumer shall never drift away from the brand and company.

 

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McDonald's Twitter Campaign Goes Horribly Wrong #McDStories

McDonald's Twitter Campaign Goes Horribly Wrong #McDStories | Next-Gen Art | Scoop.it
"Fingernail in my BigMac #McDStories"...

Via Khaled El Ahmad, Jose H. Flores
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Cool Art: Digital Artists

Who thought that artists could only paint or sculpture is wrong. Because of all the digital development, not only trade and industry but also artists take advantage of it. Since the birth of these kinds of techniques, artists minds have been overheated with creativity. The outcome: Cool Art. This Cool Art has been developed with the help of software which makes the possibilities endless.

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Creative trends 2012: A year of creative change and excellence - News - Digital Arts

Creative trends 2012: A year of creative change and excellence - News - Digital Arts | Next-Gen Art | Scoop.it
2012's big things are branded experiences, 3D projection mapping, Arduino, hellish scenes, bold colours and, of course, the Olympics.
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Why Curation Is Important to the Future of Journalism | ATCNA

Why Curation Is Important to the Future of Journalism | ATCNA | Next-Gen Art | Scoop.it

Despite shrinking newsrooms and overworked reporters, journalism is in fact thriving. The art of information gathering, analysis and dissemination has arguably been strengthened over the last several years, and given rise and importance to a new role: the journalistic curator.


Via Gregg Breward, Jose H. Flores
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Search results for modern art

Search results for modern art | Next-Gen Art | Scoop.it

Have you already heard of pinterest? You can select on your interest item and find all kind of cool stuff

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Digital Art & Game Development

I think you can see game artwork as the next-gen art. It is time that we recognize the great work of game artists.

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Next-gen Art Dealership and Online Gallery for Contemporary Art - Candb.com

Next-gen Art Dealership and Online Gallery for Contemporary Art - Candb.com | Next-Gen Art | Scoop.it
Exclusive Art from Leading Artists Shaping Our Time and Culture Cook & Becker specializes in digitally created art and artists that represent the very best...
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