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AMC Gremlin ad

old commercial for the Gremlin car
Nick Markus's insight:

This commercial has rhetorical strategy "Comparison-Contrast", it compares and contrasts two different cars. It mostly talks about the top car, and only negative about the lower car.

An example of "Stacking the Evidence" in this commercial is the fact that it only shows imformation about the AMC Gremlin, and not the Ford Pinto. You only learn about one car and all of it's qualities, and none about the other.

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CDW - Charles Barkley - Analogy

http://cdw.com/barkley. Charles is having a little trouble grasping IT. So his co- workers decide to put it into terms he can understand. Traditional busines...
Nick Markus's insight:

The rhetorical strategy being used in the commercial is "analogy". They compare their cloud computing system to Charles Barkley's NBA career.

This commercial has "hasty generalization" as a logical fallacie. The man says that since he was old and it was his last season, Charles Barkley was slow and inefficient.

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Bud Light Fire Breathing Ability

Nick Markus's insight:

For this Bud light commercial, the rhetorical strategy being used is "Cause and Effect". The reason for this is, when the man drinks the Bud light he can breathe fire. 

 

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Volkswagen Passat 2012 - Commercial: The Force

This video features a mini Darth Vader attempts to use the Force around the house with no luck until he encounters all new 2012 Passat pulling up into drivew...
Nick Markus's insight:

This commercial includes a Logical Fallacy, which is the "Cum Hoc Fallacy". The boy misinterpretes the car starting, he thinks that he starts the car when actually his dad starts it with a remote.

Also, this commercial has a persuasive appeal of "pathos" because it plays to your inner child of pretending and imagination.

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Gatorade

Gatorade | Newspaper | Scoop.it
Fueling athletic performance for more than 45 years #WinFromWithin
Nick Markus's insight:

For this commercial, the rhetorical strategies being used are "Narration" and "Cause and Effect". The commercial tells a story, and shows that if you work hard and put forth effort, you will succeed. 

The pursuasive appeal of this commerical is ethos, two very credible athletes are Dwayne Wade and Kevin Durant. 

For the logical fallacies in this commercial, "either or argument" is present. Either you drink gatorade and work hard, or you lose the game.

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