Social Marketing Guidance Social marketing is the use of marketing theory, skills, and practice to achieve social change, promote general health, raise awareness, and induce changes in behavior.
This objective currently has developmental status, meaning it is a high-priority public health issue that has evidence-based interventions to address it, but doesn’t yet have reliable baseline data. Once baseline data are available, this objective may be considered to become a core Healthy People 2030 objective.
Combining the COM-B Model and Habit Theory to Leverage Understanding of Adolescents’ Tooth-Brushing Behavior - Heini Taiminen University of Jyväskylä. Finland
This paper brings together theCOM-B modeland the habit formation theory in order to create a basis for a more comprehensive, customer-oriented, theory-based understanding of the issue.
Le marketing social a pour but de faire évoluer les comportements des individus dans différents domaines: promotion de la santé (tabagisme, obésité, …), protection de l’environnement, sécurité routière, violence familiale, droits de la personne, racisme, etc. Cette discipline est aujourd’hui utilisée par des organismes internationaux prestigieux tels que l’ONU ou encore Santé publique France.
Cal Newport on how workplace changes since the onset of the coronavirus pandemic—especially increased digital communication—are fatiguing knowledge workers.
La comunicazione in sanità pubblica al bivio tra educazione e manipolazione Tra un’informazione neutrale e una che ricorre a tecniche di comunicazione persuasiva c’è un continuum che rende le due strategie non sempre facilmente distinguibili: è un tema quanto mai attuale in tempi di pandemia, considerando la possibile contrapposizione tra etica della trasparenza e la necessità di raggiungere obiettivi di sanità pubblica.
This paper aims to provide an overview of a social marketing intervention that aimed to increase physical activity (aligned to UN SDG 3) among adolescents in Bali, Indonesia.
Practical implications
This study found that providing adolescents with the opportunity to play team sports increases physical activity behaviour.
Last year, through an Executive in Residence program, Social Marketing @ Griffith hosted practitioner Phill Sherring for a three week stint that allowed him to…
Encouraging restaurant guests to order vegetarian dishes plays a key role in creating a more environmentally sustainable tourism sector. However, for many consumers eating a meat dish is an important aspect of their enjoyment-focused restaurant experience.
Nel 2024 "Social Marketing. Behavior Change for Good" di Nancy R. Lee, Philip Kotler, Julie Colehour (Seventh Edition SAGE) uscirà nella prima edizione italiana a cura di Giuseppe Fattori. Se vuoi essere avvisato quando la pubblicazione sarà disponibile puoi inserire qui la tua mail.
In 2018, without any plan or agenda for what might happen next, Patti Smith posted her first Instagram photo: her hand with the simple message "Hello Everybody!" Known for shooting with her beloved Land Camera 250, Smith started posting images from her phone including portraits of her kids, her radiator, her boots, and her Abyssinian cat, Cairo.
Gabrielle Seneres is a master’s student in the online MPH program at the University of Michigan School of Public Health. Seneres uses her experience as a behavior change researcher at Rescue Agency, a health communications company, to outline five practical steps that can help anyone create effective communications for behavior change and improving public health.
Mentre leggevo i poster, ho sentito una vera connessione con questo gruppo “ispirato” di giovani leader italiani nella loro ricerca di One Health ... I vostri sforzi e il vostro impatto combinati con quelli di altri in tutto il mondo mi fanno sperare che insieme raggiungeremo “One Health”. Siete esattamente il tipo di leader di di cui abbiamo bisogno."
The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health: Theory and Practice introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. Amazon Kindle
Pascale EZAN nous parle de l'impact des réseaux sociaux sur les comportements alimentaires et l'éducation nutritionnelle chez les jeunes. Symposium le Marketing Social Appliqué à la Santé
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