Italian Social Marketing Network - Newsletter 158
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Italian Social Marketing Network - Newsletter 158
Social marketing. Health promotion. Social media.
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Ten ways to waste large amounts of public money on Social Change programmes. Jeff French

Superba (ironica) lezione magistrale di  Jeff French

European Social Marketing Conference. Antwerp 2018

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Citizen Science for public health - Health Promotion International - Oxford Academic

Citizen Science for public health - Health Promotion International - Oxford Academic | Italian Social Marketing Network - Newsletter 158 | Scoop.it

Community engagement in public health policy is easier said than done. One reason is that public health policy is produced in a complex process resulting in policies that may appear not to link up to citizen perspectives. We therefore address the central question as to whether citizen engagement in knowledge production could enable inclusive health policy making. 

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Policy, Systems, and Environmental Change. Reflections and Suggestions for Social Marketers - Brian J. Biroscak - Social Marketing Quarterly - SAGE

Policy, Systems, and Environmental Change. Reflections and Suggestions for Social Marketers - Brian J. Biroscak - Social Marketing Quarterly - SAGE | Italian Social Marketing Network - Newsletter 158 | Scoop.it
Social Marketing Quarterly

In the past, social marketing was subjected to the following types of critiques:

Social marketing has a number of limitations that inhibit its usefulness…. The relatively narrow, reductionist approach of social marketing tends to reduce serious health problems to individual risk factors and ignore the proven importance of the social and economic environment as major determinants of health (Wallack, 1990, pp. 157–158).

 

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The need for a European Strategy on Global Health - Ilona Kickbusch - Scandinavian Journal of Public Health

The need for a European Strategy on Global Health - Ilona Kickbusch - Scandinavian Journal of Public Health | Italian Social Marketing Network - Newsletter 158 | Scoop.it

There is nothing more pragmatic than a strategy based on the best public health evidence available – evidence that has been collected over the last 150 years. It is only the lack of political will that makes it look idealistic and unattainable: if the public health leaders of the nineteenth century had been as timid we would not enjoy the health we have today in Europe. Indeed, making heath accessible to a large proportion of the world’s population and ensuring our common human security in health at the same time seems like one of the best deals around between idealism and realpolitik.

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Beyond ROI: Measuring Digital Health Content's Full Economic Benefits. Enspektos LLC

-Why focusing on ROI is a mistake in health

-Can digital health content change behavior?

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Literature review on effectiveness of the use of social media. A report for peel public health. Rebecca Schein et al

Literature review on effectiveness of the use of social media. A report for peel public health. Rebecca Schein et al | Italian Social Marketing Network - Newsletter 158 | Scoop.it

Preliminary data from the field suggests that social media is becoming a powerful addition to the health communicators’ toolkit. Although there is a great deal of interest in using social media as a tool for public health communications, the research evaluating its utility is still in its infancy. As of yet, few research studies have examined the broader utility of social media for the adoption of health promoting and protective behaviours.

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Promoting positive condom use experiences among young black MSM: a randomized controlled trial of a brief, clinic-based intervention- Health Education Research - Oxford Academic

Promoting positive condom use experiences among young black MSM: a randomized controlled trial of a brief, clinic-based intervention- Health Education Research - Oxford Academic | Italian Social Marketing Network - Newsletter 158 | Scoop.it
The aim of this study is to determine, among young Black men who have sex with men (YBMSM), the 12-month efficacy of a single-session, clinic-based intervention promoting condom use to enhance sexual pleasure (purpose 1) and the use of condoms from the start-to-finish of anal sex (purpose 2). A pre-test, post-test randomized controlled trial was conducted, using a 12-month period of follow-up observation, in STI clinics. Data from 394 YBMSM completing baseline and 12-month follow-up assessments were analyzed.
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Healthcare consumers in a digital transition - Rock Health - We're powering the future of healthcare.

Healthcare consumers in a digital transition - Rock Health - We're powering the future of healthcare. | Italian Social Marketing Network - Newsletter 158 | Scoop.it
Healthcare consumers in a digital transition | Rock Health | We're powering the future of healthcare. Rock Health is a seed and early-stage venture fund that supports startups building the next generation of technologies transforming healthcare. | We're powering the future of healthcare. Rock Health is a seed and early-stage venture fund that supports startups building the next generation of technologies transforming healthcare.
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Doctors often lack empathy. Robots might have the answer —

Doctors often lack empathy. Robots might have the answer — | Italian Social Marketing Network - Newsletter 158 | Scoop.it

As AI becomes more pervasive in healthcare, can robots learn to show more empathy than doctors?

 

Except medicine requires more than just technical expertise: It needs empathy, too.

 

Empathy has been noticeably lacking in medicine as of late. In the past few decades, doctors have developed a reputation for being coldand aloof, for treating patients as numbers and objects, not human beings with valid lived experiences and unique histories. One of the most common complaints among patients today is the “clinical” attitude of their attending physicians. That word has become synonymous with detached, unempathetic, and impersonal treatment—everything many of us would much rather our attending physician not be.

 

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Call for ECDC Fellowship Programme (EPIET and EUPHEM paths)

Call for ECDC Fellowship Programme (EPIET and EUPHEM paths) | Italian Social Marketing Network - Newsletter 158 | Scoop.it

The ECDC Fellowship Programme has the following programme objectives:

  • To strengthen the surveillance and control of infectious diseases and other cross border health threats or  issues of public health concern in the EU/EEA Member States and at EU level, supporting the implementation of Decision 1082/2013/EU;
  • To enhance response capacities for effective field investigation and communicable disease control at national and community level to meet public health threats;
  • To strengthen the European network of public health professionals through use of shared standards and methods,  good practices and common public health objectives;
  • To support cascading of training and capacity building within the Member States;
  • To facilitate multi-disciplinary cooperation in the above fields.

It has two paths: a path for field epidemiology and a path for public health microbiology

  • Field epidemiology path (EPIET): This path focuses on training and practical experience in intervention epidemiology at the national and regional centres for surveillance and control of communicable diseases in the European Union.
  • Public health microbiology path (EUPHEM): This path focuses on training and practical experience in laboratories with public health functions or training sites with a consortium of different laboratories in Europe.
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4th European Social Marketing Conference - Anversa 5-7 Settembre - Il programma completo.

4th European Social Marketing Conference - Anversa 5-7 Settembre - Il programma completo. | Italian Social Marketing Network - Newsletter 158 | Scoop.it

 

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L'efficacité du marketing social en promotion des saines habitudes de vie

L'efficacité du marketing social en promotion des saines habitudes de vie | Italian Social Marketing Network - Newsletter 158 | Scoop.it
  • Les interventions de marketing social se distinguent des campagnes de communication, notamment par l’utilisation d’un éventail de moyens pour encourager, soutenir et outiller la population ou le groupe auquel est proposé le changement. 
  • La stratégie du marketing social peut agir sur les déterminants environnementaux des comportements. Elle peut avoir pour objectif, par exemple, de convaincre des décideurs de prendre des décisions qui auront pour effet de rendre les environnements plus favorables à l’adoption de saines habitudes de vie.
  • L’efficacité du marketing social peut être optimisée par la planification et la mise en œuvre d'interventions respectant un ensemble de critères qui font consensus dans la littérature scientifique.
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A Systematic Review of Social Marketing Effectiveness

A Systematic Review of Social Marketing Effectiveness | Italian Social Marketing Network - Newsletter 158 | Scoop.it

Purpose: To review the effectiveness of social marketing interventions in influencing individual behaviour and bringing about environmental and policy-level changes in relation to alcohol, tobacco, illicit drugs and physical activity. Social marketing is the use of marketing concepts in programmes designed to influence the voluntary behaviour of target audiences in order to improve health and society. 

Originality/Value: The research described in this paper represents one of the few systematic examinations of social marketing effectiveness and is based on a clear definition of ‘social marketing’. It highlights both social marketing’s potential to achieve change in different behavioural contexts and its ability to work at individual, environmental and wider policy levels.

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Dalle App di servizio alle App di relazione: come cambia il rapporto medico-paziente. G.Fattori-N.Pinelli-S.Marcotullio

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Alcune immagini da "European Social Marketing Conference" Anversa 2018

Alcune immagini da "European Social Marketing Conference" Anversa 2018 | Italian Social Marketing Network - Newsletter 158 | Scoop.it
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Milano Heart Week - 22-29 Settembre 2018 la Tua Prevenzione, il Tuo Cuore PREVENZIONE CARDIOVASCOLARE DI PRECISIONE

Milano Heart Week - 22-29 Settembre 2018     la Tua Prevenzione, il Tuo Cuore PREVENZIONE CARDIOVASCOLARE DI PRECISIONE | Italian Social Marketing Network - Newsletter 158 | Scoop.it

In occasione della Giornata Mondiale per il Cuore, promossa nel mondo dalla World Heart Federation, il Centro Cardiologico Monzino IRCCS di Milano organizza, dal 22 al 29 settembre 2018, la prima edizione della Milano Heart Week, in collaborazione con il Comune di Milano e altre importanti istituzioni e partner MHW.

Un ciclo di manifestazioni indirizzate ai cittadini e ai pazienti, ad accesso libero e gratuito, con un obiettivo ambizioso: contribuire alla crescita di una nuova cultura della prevenzione cardiovascolare “su misura”, per ogni persona e ogni famiglia.

 

 

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Promoting equity in health and elites social irresponsibility - di Carlo Romagnoli

Sistema salute. La rivista Italiana di Educazione sanitaria e promozione della salute, organo ufficiale del Centro Sperimentale per la Promozione della Salute e l’Educazione Sanitaria dell’Università degli Studi di Perugia (CeSPES)

 

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Zygmunt Bauman - Consumo dunque sono (EN) in onda fino al 23 settembre

Zygmunt Bauman - Consumo dunque sono (EN) in onda fino al 23 settembre | Italian Social Marketing Network - Newsletter 158 | Scoop.it

Zygmunt Bauman (1925 - 2017)è stato professore emerito di Sociologia nelle Università di Leeds e Varsavia. Nei suoi numerosi libri ha delineato gli aspetti salienti della società globalizzata, sottolineando in particolare i processi di individualizzazione, i mutamenti nella definizione del pubblico e del privato e le conseguenze filosofiche e morali del nuovo capitalismo, fino a formulare un’antropologia filosofica imperniata sull’esperienza dell’incertezza.

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From the concept of “good death” in the ancient world to the modern concept of “euthanasia” - Elena Montaguti, Ralf Jox, Elisabeth Zwick, Mario Picozzi

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Natural Causes: An Epidemic of Wellness, the Certainty of Dying, and Killing Ourselves to Live Longer - Barbara Ehrenreich

Natural Causes: An Epidemic of Wellness, the Certainty of Dying, and Killing Ourselves to Live Longer - Barbara Ehrenreich | Italian Social Marketing Network - Newsletter 158 | Scoop.it
A razor-sharp polemic which offers an entirely new understanding of our bodies, ourselves, and our place in the universe, NATURAL CAUSES describes how we over-prepare and worry way too much about what is inevitable. One by one, Ehrenreich topples the shibboleths that guide our attempts to live a long, healthy life -- from the importance of preventive medical screenings to the concepts of wellness and mindfulness, from dietary fads to fitness culture.

 

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How Digital Health is Opening Up Communication Between Doctors & Patients

How Digital Health is Opening Up Communication Between Doctors & Patients | Italian Social Marketing Network - Newsletter 158 | Scoop.it
Nothing is more important between a doctor and a patient than communication. The more you communicate, the healthier people get and the more knowledgeable doctors become. Without open lines of communication, important details can be missed, patients might put off appointments for too long and trust can’t be built.
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Global action plan on physical activity 2018–2030: more active people for a healthier world - WHO

Global action plan on physical activity 2018–2030: more active people for a healthier world - WHO | Italian Social Marketing Network - Newsletter 158 | Scoop.it

The new WHO global action plan to promote physical activity responds to the requests by countries for updated guidance, and a framework of effective and feasible policy actions to increase physical activity at all levels. It also responds to requests for global leadership and stronger regional and national coordination, and the need for a whole-of-society response to achieve a paradigm shift in both supporting and valuing all people being regularly active, according to ability and across the life course.

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Using a Marketing Evaluation Tool to Optimize a Social Marketing Campaign: Insights From a Copy Test of a You're the Mom Campaign Ad

Using a Marketing Evaluation Tool to Optimize a Social Marketing Campaign: Insights From a Copy Test of a You're the Mom Campaign Ad | Italian Social Marketing Network - Newsletter 158 | Scoop.it

Market research firm copy tests are a unique tool to help public health researchers and practitioners gauge how consumers may react to nutrition ads amidst a sea of competing messaging. Copy tests compare ad performance with thousands of private sector goods and services, a robust normative benchmark.

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11° Corso di "Marketing Sociale"  Compass - Scienze Politiche -  Università di Bologna. Dal 27 settembre Aula  S.Cristina.  

11° Corso di "Marketing Sociale"  Compass - Scienze Politiche -  Università di Bologna. Dal 27 settembre Aula  S.Cristina.   | Italian Social Marketing Network - Newsletter 158 | Scoop.it

Al termine del corso lo studente acquisisce competenze concettuali, metodologiche ed applicative di marketing sociale applicato a temi di pubblica utilità, con particolare riferimento alla promozione della salute, dello sviluppo sostenibile e degli stili di vita.

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#Salutesocial: inviaci un progetto social  della tua Azienda

#Salutesocial: inviaci un progetto social  della tua Azienda | Italian Social Marketing Network - Newsletter 158 | Scoop.it

#SaluteSocial:

  1. News
  2. Osservatorio
  3. Twitter
  4. #SaluteSocialGiovani
  5. #MappaSaluteSocial
  6. Slideshare
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