Social Marketing - Newsletter 152
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Decimo Corso di “Marketing Sociale” Compass – Università di Bologna (Scienze Politiche)

Decimo Corso di “Marketing Sociale” Compass – Università di Bologna (Scienze Politiche) | Social Marketing - Newsletter 152 | Scoop.it

Concluso il Decimo Corso di “Marketing Sociale” Compass, Università di Bologna (Scienze Politiche).  Presentati 9 progetti di buon livello,  3 particolarmente innovativi saranno portati avanti  dalle Associazioni di volontariato.

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Social Marketing - Newsletter 152
Social marketing. Health promotion. Social media.
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 Social marketing campaign for prevention of substance use, sexual risk and violence among Latino immigrant youth - Health Education Research 2018

 Social marketing campaign for prevention of substance use, sexual risk and violence among Latino immigrant youth - Health Education Research 2018 | Social Marketing - Newsletter 152 | Scoop.it

 Immigrant Latino youth represent a high-risk subgroup that should be targeted with health promotion efforts. However, there are considerable barriers to engagement in health-related programming. ......

We developed a 12-month campaign to be delivered via print ads, multi-platform social media promotion, contests, youth-generated videos, blog posts, and text messaging. We describe the process and outcome of campaign development and make recommendations for future campaigns.

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ESMC 2018 Warm-up: The Power of Behaviour Change Marketing

ESMC 2018 Warm-up: The Power of Behaviour Change Marketing | Social Marketing - Newsletter 152 | Scoop.it
Eventbrite - European Social Marketing Association & Fuse Events presents ESMC 2018 Warm-up: The Power of Behaviour Change Marketing - Tuesday, 27 February 2018 at Den Bell. Find event and ticket information.
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Policymaking for Citizen Behavior Change: A Social Marketing Approach -  Nancy R. Lee 2018

Policymaking for Citizen Behavior Change: A Social Marketing Approach -  Nancy R. Lee 2018 | Social Marketing - Newsletter 152 | Scoop.it
Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve public health, prevent injuries, protect the environment, engage communities, and improve financial well-being. Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens’ behavior, and how to advocate for and support its appropriate application.
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Game-Based Intervention to Increase Physical Activity Among Families

Game-Based Intervention to Increase Physical Activity Among Families | Social Marketing - Newsletter 152 | Scoop.it
Key Points

Question  Does gamification, the application of game design elements such as points and levels in nongame contexts, that uses insights from behavioral economics to enhance social incentives increase physical activity among families in the community?

Findings  In this randomized clinical trial of 200 adults comprising 94 families, participants in the gamification arm had significantly greater physical activity during the 12-week intervention than participants in the control arm, including the proportion of days that step goals were achieved and the change in the mean daily steps.

Meaning  Gamification designed to leverage insights from behavioral economics to enhance social incentives could offer a promising approach to improve daily health behaviors.

 

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Benjamin D'HONT's curator insight, January 30, 11:48 AM

Un résultat intéressant. J'ajoute: que se passe t'il après 3 mois pour induire un changement comportemental durable?

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Digital Marketing in Pharma Industry: A Complete Guide

Digital Marketing in Pharma Industry: A Complete Guide | Social Marketing - Newsletter 152 | Scoop.it

Prior to booking an appointment:

 

  • 77% of patients used search
  • 83% used hospital websites
  • 54% used health insurance company sites
  • 50% used health information sites
  • 26% used consumer-generated reviews

( Source: Google’s Report on The Digital Journey to Wellness: Hospital Selection )


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 Social media for doctors: keeping it professional

 Social media for doctors: keeping it professional | Social Marketing - Newsletter 152 | Scoop.it

Social media platforms can be a fantastic mechanism to develop your professional presence, share information and network with your colleagues. Bearing in mind some important considerations will ensure you can make the most of social media and also comply with your legal and professional obligations.


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Humanising medicine through social media: Practical guidance for using social media in the Oncology practice  #hcsmeufr #esante #digitalhealth

Humanising medicine through social media: Practical guidance for using social media in the Oncology practice

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MHealth in Clinical Trials Report: Just 37% of companies utilize technologies

MHealth in Clinical Trials Report: Just 37% of companies utilize technologies | Social Marketing - Newsletter 152 | Scoop.it

Just 37% of companies involved in clinical trials are currently utilizing mHealth technologies, a recent KNect365 survey has revealed.

Based on 261 responses representing pharma, CROs and service providers split across North America, Europe and Asia, the survey results offer an insight into perceptions and implementation of technological innovations in clinical trials today. The results reveal mHealth to be one of the brightest hopes within clinical trials, but also that a number of challenges first need to be overcome before full implementation.

 

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How Social Media Can Improve Public Health, Patient Education

How Social Media Can Improve Public Health, Patient Education | Social Marketing - Newsletter 152 | Scoop.it
Research suggests Twitter may be effective in patient education and issuing public health messages as long as it is used during peak conversation times.

Understanding online discussion trends may be helpful in disseminating patient education and public health messages about mental and behavioral health via Twitter, found a study published in the Journal of the American Medical Informatics Association.

 

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An evidence-based framework on community-centred approaches for health: England, UK

An evidence-based framework on community-centred approaches for health: England, UK | Social Marketing - Newsletter 152 | Scoop.it

Abstract

Community participation is a central concept for health promotion, covering a breadth of approaches, purposes and activities. This paper reports on a national knowledge translation project in England, UK, which resulted in a conceptual framework and typology of community-based approaches, published as national guidance. A key objective was to develop a conceptual framework linked to sources of evidence that could be used to support increased uptake of participatory methods across the health system. It was recognized that legitimacy of community participation was being undermined by a scattered evidence base, absence of a common terminology and low visibility of community practice.

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HIV - 1°dicembre 2017 - #DattiUnaControllata -   (Marketing Sociale-UNIBO)

HIV - 1°dicembre 2017 - #DattiUnaControllata -   (Marketing Sociale-UNIBO) | Social Marketing - Newsletter 152 | Scoop.it

Lo sapevi che la regione Emilia Romagna è la terza in Italia per casi di incidenza di HIV? E lo sapevi che la fascia di età compresa tra i 19 e i 30 anni è la più vulnerabile?

Ecco, proprio da qui parte il nostro progetto. Siamo otto ragazzi di Compass iscritti al corso di Marketing Sociale tenuto dal professor Fattori che, dopo un’attenta analisi della questione HIV, hanno deciso di mobilitarsi sul tema. Considerando la fascia d’età sopracitata, abbiamo individuato negli studenti dell’Università di Bologna il nostro target primario e, compiendo una ricerca approfondita sul territorio bolognese, abbiamo individuato nella BLQ Checkpoint il partner ideale, data la loro esperienza decennale, la loro sensibilità e la loro efficienza.

 

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Progetto in collaborazione con Last Minute Market che si occupa dell'iniziativa Farmaco Amico. (Marketing Sociale - UNIBO)

Progetto in collaborazione con Last Minute Market che si occupa dell'iniziativa Farmaco Amico. (Marketing Sociale - UNIBO) | Social Marketing - Newsletter 152 | Scoop.it

Progetto in collaborazione con Last Minute Market (http://www.lastminutemarket.it/) che si occupa dell'iniziativa Farmaco Amico.

Siamo un gruppo di studenti dell'Università di Bologna.
Stiamo partecipando ad un progetto legato al corso di marketing sociale al fine di coinvolgere le persone in una campagna di sensibilizzazione per la raccolta e donazione di farmaci sul territorio bolognese.

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Beyond KOL Marketing: Tapping Digital Opinion Influencers

Beyond KOL Marketing: Tapping Digital Opinion Influencers | Social Marketing - Newsletter 152 | Scoop.it
Pharma has long recognized the power of key opinion leaders, but with HCPs and patients now acquiring much of their information online, there is a new opportunity for "digital opinion influencers".

 

Pharma firms have long recognized the power of key opinion leaders (KOLs) in driving influence through traditional channels: journals, speaking events and word of mouth. The problem, however, is that healthcare providers (HCPs) and patients are acquiring information about disease and treatment in the online world – and many KOLs are not “digital opinion influencers,” or DOIs. This creates an opportunity – strategic DOI identification, outreach and management – for brand, communications and medical teams that is often overlooked or poorly addressed.

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Decimo Corso di “Marketing Sociale” Compass – Università di Bologna (Scienze Politiche)

Decimo Corso di “Marketing Sociale” Compass – Università di Bologna (Scienze Politiche) | Social Marketing - Newsletter 152 | Scoop.it

Concluso il Decimo Corso di “Marketing Sociale” Compass, Università di Bologna (Scienze Politiche).  Presentati 9 progetti di buon livello,  3 particolarmente innovativi saranno portati avanti  dalle Associazioni di volontariato.

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Salus Festival ad Agrigento e Sciacca: la salute diffusa

Salus Festival ad Agrigento e Sciacca: la salute diffusa | Social Marketing - Newsletter 152 | Scoop.it
 Il SALUS FESTIVAL, manifestazione di rilievo nazionale dedicata alla promozione del Benessere, della Cultura della Salute e dei corretti stili di vita, giunge alla sua terza edizione. Ricchissimo il programma delle dodici giornate di convegni, seminari, laboratori e attività di carattere scientifico, artistico e divulgativo sui temi della prevenzione e della promozione della Salute dell'individuo…
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Master I livello in “Pianificazione, gestione, valutazione di azioni integrate di promozione della salute nella comunità/community health promotion - CHP” a.a. 2017/2018.

Master I livello in “Pianificazione, gestione, valutazione di azioni integrate di promozione della salute nella comunità/community health promotion - CHP” a.a. 2017/2018. | Social Marketing - Newsletter 152 | Scoop.it

Il "Marketing sociale" al Master di Perugia.

Termine presentazione delle domande: 16 febbraio.

Il Master del Centro Sperimentale per la Promozione della Salute e l’Educazione Sanitaria dell’Università degli Studi di Perugia è l'unico  corso in Italia accreditato dall’International Union for Health Promotion and Education (IUHPE).

 
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Morire in braccio alle Grazie. La cura giusta nell'ultimo tratto di strada - Sandro Spinsanti 

Morire in braccio alle Grazie. La cura giusta nell'ultimo tratto di strada - Sandro Spinsanti  | Social Marketing - Newsletter 152 | Scoop.it

Sandro Spinsanti ci invita a lasciarci guidare dai nomi delle tre Grazie e dai loro significati, Eufrosine/saggezza, Aglaia/serenità, Talia/pienezza, per portarci a riflettere sulle scelte relative alla morte e per riappropriarsene, rinunciando alle deleghe e alle complicità con chi si candida a decidere per noi. Una morte "graziosa", in braccio alle Grazie, è possibile ed è il supremo dono che la vita ci può offrire. Ma anche un compito spirituale e un impegno etico, se vogliamo promuovere una moderna cultura del vivere e del morire.

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Una riforma strutturale per la Sanità: pagare la salute, non la malattia. Allineare le convenienze dei diversi attori all’etica e alla salute della comunità dei cittadini.  a cura di Alberto Donzelli

Allineare Sanità & Salute

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Nudges for Health Policy: Effectiveness and Limitations - Victoria A. Shaffer

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Patient-centricity in Clinical Trials Report - INDUSTRY VOICES

Patient-centricity in Clinical Trials Report - INDUSTRY VOICES | Social Marketing - Newsletter 152 | Scoop.it
The survey illustrates what many of us are thinking: yes, the industry says that patient-centricity in clinical trials is important, but that most are not actively implementing this. Part of the reason is the definition and scope of what is patient-centricity
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Patient Engagement Survey: Social Networks to Improve Patient Health

Patient Engagement Survey: Social Networks to Improve Patient Health | Social Marketing - Newsletter 152 | Scoop.it
Is the health care industry ready to more widely leverage social networks, both face-to-face and virtual, for increasing healthy behaviors among patients?

In our most recent NEJM Catalyst Insights Council Patient Engagement Survey, “Social Networks to Improve Patient Health,” 99% of respondents acknowledge that social networks are potentially useful in health care delivery, especially for chronic disease management (named by 85% of respondents) and promotion of healthy behaviors such as weight loss, physical activity, and healthy eating (78%).

 

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Jeff French's curator insight, January 30, 5:53 AM
good social networks potential health  empowerment example
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Investment for health and well-being: a review of the social return on investment from public health policies to support implementing the Sustainable Development Goals by building on Health 2020 - WHO

Investment for health and well-being: a review of the social return on investment from public health policies to support implementing the Sustainable Development Goals by building on Health 2020 - WHO | Social Marketing - Newsletter 152 | Scoop.it

Abstract

Governments across the WHO European Region need to take urgent action to address the growing public health, inequality, economic and environmental challenges in order to achieve sustainable development (meeting current needs without compromising the ability of future generations to meet their own needs) and to ensure health and well-being for present and future generations. Based on a scoping review, this report concludes that current investment policies and practices (doing business as usual) are unsustainable, with high costs to individuals, families, communities, societies, the economy and the planet. Investment in public health policies that are based on values and evidence provides effective and efficient, inclusive and innovative solutions that can drive social, economic and environmental sustainability. Investing for health and well-being is a driver and an enabler of sustainable development, and vice versa, and it empowers people to achieve the highest attainable standard of health for all. here to edit the content

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Ci manchi

Ci manchi | Social Marketing - Newsletter 152 | Scoop.it

Gianfranco Domenighetti, Docente di Comunicazione e Economia Sanitaria, Università della Svizzera Italiana.

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Giovanna : "chaque malade que j'ai rencontré a été particulièrement touchant" - We Are Patients | Histoires de patients et malades

Giovanna : "chaque malade que j'ai rencontré a été particulièrement touchant" - We Are Patients | Histoires de patients et malades | Social Marketing - Newsletter 152 | Scoop.it

Avocate italienne, Giovanna vit aujourd’hui à Paris où elle met en œuvre son engagement dans les questions de parité, d’égalité et d’accès aux droits des malades. Actuellement en mission au Service public d’Information Santé au Ministère de la santé, elle est également à l’initiative de Cancer Contribution.

Présente à l’Université d’Été des déserts médicaux et numériques début septembre, elle a accepté de répondre à nos questions. Giovanna évoque notamment son engagement auprès des sujets fragilisés.


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The Big Debate: What is Creativity? - Culture, Health and Wellbeing International Conference 2017.

Culture Health and Wellbeing International Conference 2017 Day 2: Tuesday 20th June 2017 The Big Debate in the Council Chamber at Bristol City Hall, UK
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