Italian Social Marketing Network - Newsletter 156
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Master I livello in “Pianificazione, gestione, valutazione di azioni integrate di promozione della salute nella comunità/community health promotion - CHP” a.a. 2017/2018.

Master I livello in “Pianificazione, gestione, valutazione di azioni integrate di promozione della salute nella comunità/community health promotion - CHP” a.a. 2017/2018. | Italian Social Marketing Network - Newsletter 156 | Scoop.it

Il "Marketing sociale" al Master di Perugia.

Termine presentazione delle domande: 16 febbraio.

Il Master del Centro Sperimentale per la Promozione della Salute e l’Educazione Sanitaria dell’Università degli Studi di Perugia è l'unico  corso in Italia accreditato dall’International Union for Health Promotion and Education (IUHPE).

 
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Italian Social Marketing Network - Newsletter 156
Social marketing. Health promotion. Social media.
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ESMA – European Social Marketing Association

ESMA – European Social Marketing Association | Italian Social Marketing Network - Newsletter 156 | Scoop.it

La Conferenza è un evento da non perdere per i professionisti del marketing sociale, della  comunicazione e delle politiche della salute  che stanno lavorando per promuovere il bene sociale attraverso un cambiamento positivo del comportamento. 

La  Conferenza Europea vuole  individuare e diffondere  buone pratiche di marketing sociale e migliorare l’efficienza e l’efficacia delle pratiche  sia a livello operativo che a  livello strategico.

Per partecipare

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Social Marketing: strategies and tools to promote HIV prevention - L.Milli, S.Mattioli, A.M. Pietrantonio, G.Fattori

Social Marketing: strategies and tools to promote HIV prevention - L.Milli, S.Mattioli, A.M. Pietrantonio, G.Fattori | Italian Social Marketing Network - Newsletter 156 | Scoop.it

Background: The aim of the study is the application of the techniques and tools of social marketing to improve the awareness about HIV transmission and encourage young students between the age of 18 and30 to access at HIV testing given that 85% of new diagnosis in 2016 may be attributed to unprotected sex (Italian National Health Service ISS-2016). The number of young people that take the test is low, making the risk of late presenters much higher; for that reason a survey was addressed to a sample of 200 Alma Mater Studiorum students.

Material and methods: To realize the project’s goal we implemented a “Social Marketing Plan” in order to stimulate changes in the approach to the issue and induce changes in individual behavior; but there are still many barriers facing the achievement of this goal from lack perception of the risk and the stigma that the illness carries with it. To implement the study we planned a partnership with the “Plus Association” given their expertise in the execution of the “fast HIV test “and counselling in the “Blq Checkpoint Center” that was chosen as reference point for the students.The center is easily accessible by our target, guarantee the execution of the “fast HIV test” and counseling in a welcoming environment out of the hospital but in connection with the hospital for the “second level” assessments and treatments. Once the strategy was outlined, the next step was to reach the target, both, online and offline. Social networks were the “pillar” for

online promotion, must of all Facebook and the “testatHiv page” through which we shared “information pills” about prevention in formats easily to absorb. Moreover, the “TestatHiv page” was the promoter of the offline work; this consisted in face to face interviews with students between 19 and 30,who were asked the knew the difference between AIDS and HIV, the ways of transmission and if they had ever taken the test. The goal

of interviews was the highlighting of the poor knowledge about the issue, influence behaviors and stimulatestudents to go to the “BLQ  CheckPoint Center” and get tested. Most of the students interviewed showed a lack of knowledge about the prevention issue; the 73.3% of the students had never taken the test.

Results and Conclusions: Thanks to our initiative and the overtime opening of the “BLQ Checkpoint Center“to make easier access during the “European Testing Week”, 61 students under the age of 30 went to the "BLQ Checkpoint Center" to take the HIV test (29 heterosexuals and 32 homosexuals). The great increment

of accesses that went much further the “European Testing Week” showed that this Social Marketing Strategy is successful and can produce positive cognitive and behavioral changes in this specific target group.

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Documento di consenso su principi, concetti e tecniche di Marketing Sociale - Edizione Italiana a cura di G.Fattori e A.M Pietrantonio (Edizione originale coordinata da Jeff French)

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The Economist - Both in rich and poor countries, universal health care brings huge benefits. An affordable necessity

The Economist - Both in rich and poor countries, universal health care brings huge benefits. An affordable necessity | Italian Social Marketing Network - Newsletter 156 | Scoop.it
The argument for universal health care is clear. But getting there is difficult, says John McDermott
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The Power of Social Media in Medicine and Medical Education: Opportunities, Risks, and Rewards

The Power of Social Media in Medicine and Medical Education: Opportunities, Risks, and Rewards | Italian Social Marketing Network - Newsletter 156 | Scoop.it
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Trials and tribulations: cross-learning from the practices of epidemiologists and economists in the evaluation of public health interventions

Trials and tribulations: cross-learning from the practices of epidemiologists and economists in the evaluation of public health interventions | Italian Social Marketing Network - Newsletter 156 | Scoop.it
The randomized controlled trial is commonly used by both epidemiologists and economists to test the effectiveness of public health interventions. Yet we have noticed differences in practice between the two disciplines. In this article, we propose that there are some underlying differences between the disciplines in the way trials are used, how they are conducted and how results from trials are reported and disseminated. We hypothesize that evidence-based public health could be strengthened by understanding these differences, harvesting best-practice across the disciplines and breaking down communication barriers between economists and epidemiologists who conduct trials of public health interventions.
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Digital Therapeutics: The Future of Health Care Will Be App-Based

Digital Therapeutics: The Future of Health Care Will Be App-Based | Italian Social Marketing Network - Newsletter 156 | Scoop.it
One of the hottest new sectors of the app economy is Digital Therapeutics, a new category of apps that help treat diseases by modifying patient behavior and providing remote monitoring to improve long-term health outcomes
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Is digital health a behavioral science?

Is digital health a behavioral science? | Italian Social Marketing Network - Newsletter 156 | Scoop.it

A recent Fortune article on big data in healthcare quoted Dr. Brennan Spiegel, a physician-scientist at Cedars-Sinai Medical Center as saying, “Digital health is not a computer science or an engineering science; it’s a social science and a behavioral science,” in the context of a discussion on the hype-evidence gap in digital health. He tweeted the same line back in August, eliciting hundreds of retweets and shares.

Spiegel has cited his own failure experience from attempting to build health technology whilst not addressing behavioral factors like patient motivation, engagement, and long-term adherence. He has elaborated, “Creating the tech isn’t the hard part. The hard part is using the tech to change patient behavior.“ As behavioral scientists, we are encouraged to see increasing value placed on behavioral science in a space that has generally been a slow adopter of it—after all, chief behavioral officers in digital health companies are still unicorns.

 

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Forum della Comunicazione  Milano, 7 giugno 2018

Forum della Comunicazione  Milano, 7 giugno 2018 | Italian Social Marketing Network - Newsletter 156 | Scoop.it

OPPORTUNITÀ AUMENTATE #forumcom18
Questo il tema ufficiale dell’undicesima edizione del 

FORUM DELLA COMUNICAZIONE 2018

La nuova sfida è sull’intelligenza esponenziale. Intelligenza artificiale, realtà aumentata: la trasformazione digitale che stiamo vivendo è talmente veloce da non essere neanche percepita. Quanto l’Uomo con la sua intelligenza riuscirà a trarre vantaggio ....

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TIME – Finding home. First Prize at World Press Photo in the Innovative Storytelling category.

TIME – Finding home. First Prize at World Press Photo in the Innovative Storytelling category. | Italian Social Marketing Network - Newsletter 156 | Scoop.it

The story so far

Since September 2016, TIME has been following three Syrian refugees as they prepared to give birth and raise a child in a foreign land. All of the women learned of their pregnancies on the road and none expected to deliver in a refugee camp, far from the homes they fled in Syria. These women are among the more than 1,000 refugees who gave birth in Greek refugee camps in 2016 alone. As babies, born of no nation, take their first steps, they face an uncertain future. Their parents continue their search for a home in a world that is increasingly hostile to refugees.

Follow us as the story unfolds daily on InstagramwatchHeln’s First Yearand see the journey mapped across the globe on Google EarthClick here to find out how you can help.

This daily struggle plays out against the backdrop of Europe’s newest experiment to integrate hundreds of thousands of refugees, some into countries that have very little experience with outsiders. With our year-long multimedia project, “Finding Home,” TIME brings you their stories.

PHOTOGRAPHS BY LYNSEY ADDARIO | REPORTING BY ARYN BAKER | VIDEO BY FRANCESCA TRIANNI

 

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Case Study: Always #LikeAGirl - Creative Advertising and Design Case Study | Awards 2018

Case Study: Always #LikeAGirl - Creative Advertising and Design Case Study |  Awards 2018 | Italian Social Marketing Network - Newsletter 156 | Scoop.it
Case Study: Always #LikeAGirl

Always needed a way to appeal to a next generation of consumers in the face of growing competition from rivals that were gaining traction with Millennial girls via social media. The award-winning response was the Always #LikeAGirl campaign, that turned a phrase that had become an insult into an empowering message. 

Together Leo Burnett Chicago, Holler and Always scooped up a Black Pencil 2015 Award for their #LikeAGirl campaign. 

The Brief

Always’ commitment to empowering girls through puberty education dates back decades. Yet in 2013, P&G realised the brand’s purpose wasn’t apparent to the new generation of consumers. Always’ brand communications had remained focused on product performance, while its main rivals had moved on. The challenge was to build a fresh and more meaningful understanding of confidence which would resonate with the next generation of consumers....

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A 5-Point Guide to Choosing the Right Social Channel for Your Campaign - Mayo Clinic Social Media Network. Marie Ennis-O’Connor

A 5-Point Guide to Choosing the Right Social Channel for Your Campaign - Mayo Clinic Social Media Network. Marie Ennis-O’Connor | Italian Social Marketing Network - Newsletter 156 | Scoop.it

In my webinar, How to Create an Awareness Campaign with Social Media, I outlined a step-by-step plan to create an awareness campaign from setting campaign objectives right through to measuring a campaign’s impact.  Before you jump into the tactical details of your plan, you should take time for some preparatory research. In previous posts, I shared my tips for conducting a social media audit and advice on getting to know your audience better.  In this post, I will share with you a 5-point plan to help you choose which social media channel is right for your campaign.

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The Effects of Digital Marketing of Unhealthy Commodities on Young People: A Systematic Review 

The Effects of Digital Marketing of Unhealthy Commodities on Young People: A Systematic Review  | Italian Social Marketing Network - Newsletter 156 | Scoop.it

The marketing of unhealthy commodities through traditional media is known to impact consumers’ product attitudes and behaviors. Less is known about the impacts of digital marketing (online promotional activities), especially among young people who have a strong online presence. This review systematically assesses the relationship between digital marketing and young people’s attitudes and behaviors towards unhealthy commodities. Literature was identified in June 2017 by searches in six electronic databases. Primary studies (both qualitative and quantitative) that examined the effect of digital marketing of unhealthy food or beverages, alcohol and tobacco products on young people’s (12 to 30 years) attitudes, intended and actual consumption were reviewed. 

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Se Uber sbarca in sanità - di Gavino Maciocco

Se Uber sbarca in sanità - di Gavino Maciocco | Italian Social Marketing Network - Newsletter 156 | Scoop.it

Come per Uber nel campo dei taxi, le innovazioni Uber-like in sanità mettono a nudo l’incapacità e il ritardo del sistema – e soprattutto dei professionisti - nel venire incontro alle legittime esigenze degli utenti. Perché è così difficile contattare il proprio medico telefonicamente? Perché non è possibile comunicare con lui via email o via skype? Perché fare una coda e perdere mezza giornata per la banale ripetizione di una ricetta? Organizzazioni più attente all’innovazione – guarda caso diffuse proprio nei pressi della Silicon Valley, cioè in California – come Kaiser Permanente da anni hanno introdotto modalità di rapporto tra medici e pazienti più dirette e più comode, basate sull’uso delle tecnologie e di internet4. ...
Ma la medaglia di queste innovazioni ha l’altra faccia, assai meno amichevole e rassicurante. Quella della polverizzazione dell’offerta sanitaria in un caotico mercato sanitario, dove il basso prezzo delle prestazioni ha come corrispettivo il basso salario, talora lo sfruttamento, dei professionisti, dove overdiagnosis e overtreatment sono quasi sempre la regola, dove la qualità non è quasi mai controllata, dove si possono facilmente annidare frodi e abusi. 

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Rapporto GIMBE sulla sostenibilità del SSN. Spesa pubblica 112,1 miliardi, spesa privata 45,4 miliardi.

Rapporto GIMBE sulla sostenibilità del SSN. Spesa pubblica 112,1 miliardi, spesa privata 45,4 miliardi. | Italian Social Marketing Network - Newsletter 156 | Scoop.it

3.3. Sprechi e inefficienze Dopo i riferimenti culturali che hanno caratterizzato la sanità degli scorsi decenni (efficacia negli anni ’70-’80, EBM e costo-efficacia negli anni ’90, qualità e sicurezza negli anni 2000), oggi la crisi di sostenibilità dei sistemi sanitari, in particolare quelli a finanziamento prevalentemente pubblico, impone di riconoscere nel value il driver della sanità del XXI secolo. Il value, definito da Michael Porter come il «ritorno in termini di salute delle risorse investite in sanità», risulta dal rapporto tra outcome di salute rilevanti per il paziente (esiti favorevoli – effetti avversi) e costi sostenuti e può essere stimato a vari livelli: intero percorso assistenziale, singolo intervento sanitario, tempo/uomo, etc.

"Le nostre stime indicano  che il 19% della spesa pubblica e il 45% di quella privata non producono alcun ritorno in termini di salute" Nino Cartabellotta - Italia oggi

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Lo sapevi che? In Emilia Romagna contraccettivi gratis agli under 26.

Lo sapevi che? In Emilia Romagna contraccettivi gratis agli under 26. | Italian Social Marketing Network - Newsletter 156 | Scoop.it
La contraccezione gratuita può contribuire a far diminuire sensibilmente le gravidanze inaspettate e ridurre  le interruzioni volontarie di gravidanza,

Conoscere per scegliere: la contraccezione

Delibera regionale

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Confronto Nazionale sul Software in Sanità 

Confronto Nazionale sul Software in Sanità  | Italian Social Marketing Network - Newsletter 156 | Scoop.it

La spesa sanitaria nazionale pesa per circa 130 miliardi di euro all’anno (Istat 2015), di cui solo il 2,4% destinati all’innovazione.

Il Sistema Sanitario deve stare al passo con i tempi e per questo deve evolvere verso l’incremento dell’innovazione digitale, riconoscendo in essa il principale driver dello sviluppo delle policy sanitarie e della maggiore efficienza dei costi di produzione...

Ma come fare?  Come cambiano i processi di valutazione e acquisto del Software? Che ruolo hanno le centrali committenza e servizi nello scenario dell’aggregazione della domanda di ICT? Come si regolerà il rapporto tra Centrali di committenza e fornitori?

 

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APP del mese - DAE respondER, l'applicazione che attiva i soccorritori

Ogni anno, in Emilia Romagna, oltre 4.000 persone sono vittime di un arresto cardiaco improvviso. Un intervento tempestivo, con le prime manovre di rianimazione e l’impiego dei defibrillatori semiautomatici esterni, può rivelarsi decisivo: defibrillare entro 3-5 minuti dall’inizio dell’arresto può consentire, infatti, la sopravvivenza del paziente nel 50-70% dei casi. Nasce così un progetto specifico, realizzato dal Sistema 118 e finanziato dalla Regione con il contributo anche della Fondazione del Monte. Progetto che si basa sull’utilizzo di una App: DAE respondER.

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Prendiamo a cuore il nostro futuro - Claudia Recchia presenta uno strumento di educazione terapeutica per lo "scompenso cardiaco"

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App-based healthcare. Soon software that helps address chronic illness will expand dramatically.

App-based healthcare. Soon software that helps address chronic illness will expand dramatically. | Italian Social Marketing Network - Newsletter 156 | Scoop.it

Digital therapeutics are a new category of apps that help treat diseases by modifying patient

behavior and providing remote monitoring to

improve long-term health outcomes. These apps

can help hypertension patients lower their blood

pressure, reduce dependence on opioids for those

with chronic pain, and help diabetics monitor their

blood sugar.

“For blood pressure, diabetes, cholesterol, obesity

– lifestyle-related chronic illnesses – the foundation

of good care is behavioral change,” says dermatologist

Dr. Joseph Kvedar, vice president of connected

health at Partners HealthCare in Boston and a

board member of the Personal Connected Health

Alliance. Digital therapeutics is an especially powerful

tool when it sends personalized messages that

motivate people to make healthier choices, he adds.

The digital therapeutics market is forecast to

grow from $1.7 billion in 2016 to $9.4 billion by

2025, according to Grand View Research Inc. The

increase is driven by improving technology and

data algorithms, the openness of patients using and

wearing technology, and research showing the

e. ectiveness of technology in improving health.

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Social Marketing Conference  June 27-28, 2018 University of South Florida

https://thesocialmarketingconference.org/

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Philip Kotler: Marketing Strategy

Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum.

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Università: 10 opportunità di salute. Didattica ricerca e… responsabilità sociale

Università: 10 opportunità di salute. Didattica ricerca e… responsabilità sociale | Italian Social Marketing Network - Newsletter 156 | Scoop.it

Per abbonarsi:

"La Salute umana" pubblicata a cura del

Centro Sperimentale per la Promozione della Salute e l'Educazione Sanitaria - Università degli Studi di Perugia 

tel. 075 585.7357 / http://cespes.unipg.it

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"Il fumo brucia il cuore". L'installazione che scoraggia l'uso di sigarette

www.siciliatv.org - “Il fumo brucia il cuore”, singolare installazione nella sede dell’ASP di di Agrigento

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Public health use of digital technology to advance health equity

Public health use of digital technology to advance health equity | Italian Social Marketing Network - Newsletter 156 | Scoop.it

Social media has become an ever-present aspect of life. Public health can increase its influence and impact on the social determinants of health and health equity by harnessing social media.

The NCCDH conducted surveys in 2012 and 2016 to assess how public health used social media and other digital tools for knowledge translation, relationship building, and specific public health roles to advance health equity.

A version of this report is also published in the Journal of Public Health Policy: Ndumbe-Eyoh, S. & Mazzucco, A. Social media, knowledge translation, and action on the social determinants of health and health equity: A survey of public health practices. J Public Health Pol (2016) 37(Suppl 2): 249.

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