Social Marketing - Newsletter 151
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Progetto in collaborazione con Last Minute Market che si occupa dell'iniziativa Farmaco Amico. (Marketing Sociale - UNIBO)

Progetto in collaborazione con Last Minute Market che si occupa dell'iniziativa Farmaco Amico. (Marketing Sociale - UNIBO) | Social Marketing - Newsletter 151 | Scoop.it

Progetto in collaborazione con Last Minute Market (http://www.lastminutemarket.it/) che si occupa dell'iniziativa Farmaco Amico.

Siamo un gruppo di studenti dell'Università di Bologna.
Stiamo partecipando ad un progetto legato al corso di marketing sociale al fine di coinvolgere le persone in una campagna di sensibilizzazione per la raccolta e donazione di farmaci sul territorio bolognese.

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Social Marketing - Newsletter 151
Social marketing. Health promotion. Social media.
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Ci manchi

Ci manchi | Social Marketing - Newsletter 151 | Scoop.it

Gianfranco Domenighetti, Docente di Comunicazione e Economia Sanitaria, Università della Svizzera Italiana.

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The 4th European Social Marketing Conference - European Social Marketing Association

The 4th European Social Marketing Conference - European Social Marketing Association | Social Marketing - Newsletter 151 | Scoop.it

Call for Papers

The call for submissions for the 4th European Social Marketing Conference (ESMC): “Social Marketing: Providing solutions to empowering citizen engagement, sustainability and well-being is now live.

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Progetto in collaborazione con Last Minute Market che si occupa dell'iniziativa Farmaco Amico. (Marketing Sociale - UNIBO)

Progetto in collaborazione con Last Minute Market che si occupa dell'iniziativa Farmaco Amico. (Marketing Sociale - UNIBO) | Social Marketing - Newsletter 151 | Scoop.it

Progetto in collaborazione con Last Minute Market (http://www.lastminutemarket.it/) che si occupa dell'iniziativa Farmaco Amico.

Siamo un gruppo di studenti dell'Università di Bologna.
Stiamo partecipando ad un progetto legato al corso di marketing sociale al fine di coinvolgere le persone in una campagna di sensibilizzazione per la raccolta e donazione di farmaci sul territorio bolognese.

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Beyond KOL Marketing: Tapping Digital Opinion Influencers

Beyond KOL Marketing: Tapping Digital Opinion Influencers | Social Marketing - Newsletter 151 | Scoop.it
Pharma has long recognized the power of key opinion leaders, but with HCPs and patients now acquiring much of their information online, there is a new opportunity for "digital opinion influencers".

 

Pharma firms have long recognized the power of key opinion leaders (KOLs) in driving influence through traditional channels: journals, speaking events and word of mouth. The problem, however, is that healthcare providers (HCPs) and patients are acquiring information about disease and treatment in the online world – and many KOLs are not “digital opinion influencers,” or DOIs. This creates an opportunity – strategic DOI identification, outreach and management – for brand, communications and medical teams that is often overlooked or poorly addressed.

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Salute Pubblica: potere, empowerment e pratica professionale - Glenn Laverack

Salute Pubblica: potere, empowerment e pratica professionale - Glenn Laverack | Social Marketing - Newsletter 151 | Scoop.it
Ritorna a Torino Glenn Laverack! Dopo l’incontro del dicembre 2016, sarà con noi per la presentazione della traduzione italiana del suo libro - Salute Pubblica: potere, empowerment e pratica professionale - edito da Il Pensiero Scientifico Editore. Appuntamento a lunedì 27 novembre 2017 presso l’Università di Torino.
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Big Pharma Can't Figure Out Social Media, and the FDA Isn't Helping

Big Pharma Can't Figure Out Social Media, and the FDA Isn't Helping | Social Marketing - Newsletter 151 | Scoop.it
Instead, drug companies are just ignoring potentially vital adverse event reports.

Pharmaceutical companies are finding that the best—or at least safest—route to take with social media is to just ignore it. Given the a so-far unadapted FDA regulatory scheme for communication via things like Twitter and YouTube comments, rules for how drug companies can and can't interact with consumers online have remained prohibitively vague.

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Prof Gerard Hastings - The Tobacco Industry is Morally Reprehensible

OXFORD UNION SOCIETY: The Union is the world's most prestigious debating society, with an unparalleled reputation for bringing international guests and speakers to Oxford. It has been established for 189 years, aiming to promote debate and discussion not just in Oxford University, but across the globe.
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 Zygmunt Bauman Competere - video lezioni magistrali Festivalfilosofia

 Zygmunt Bauman Competere  - video lezioni magistrali Festivalfilosofia | Social Marketing - Newsletter 151 | Scoop.it

Zygmunt Bauman professore emerito di Sociologia nelle Università di Leeds e Varsavia. Nei suoi numerosi libri ha delineato gli aspetti salienti della società globalizzata, sottolineando in particolare i processi di individualizzazione, i mutamenti nella definizione del pubblico e del privato e le conseguenze filosofiche e morali del nuovo capitalismo, fino a formulare un’antropologia filosofica imperniata sull’esperienza dell’incertezza. 

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Social Marketing and Public Health: Theory and Practice. Jeff French (Consigliato)

Social Marketing and Public Health: Theory and Practice. Jeff French (Consigliato) | Social Marketing - Newsletter 151 | Scoop.it
The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health: Theory and Practice introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. This new edition moves the book's focus to a globally-relevant approach to the application and evaluation of social marketing, and includes a range of international case studies. In
addition to coverage of key concepts and techniques in social marketing, this book contains chapters on areas such as marketing on a budget, ethical issues, and incorporating digital and social media platforms into social marketing strategies.
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Antropologia medica. Tullio Seppilli (1929-2017): Antropologia e Etnopsichiatria 

dialogo con Tullio Seppilli
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FASD DAY IS COMING! Too Young To Drink

FASD DAY IS COMING! Too Young To Drink | Social Marketing - Newsletter 151 | Scoop.it

The range of harm to an unborn baby due to drinking during pregnancy is called Fetal Alcohol Spectrum Disorders (FASD). Alcohol can hurt the baby’s brain, heart, eyes, and other organs.

Children with FASD can have a hard time learning, controlling how they act, and making friends. Drinking alcohol during pregnancy can cause lifelong harm to the unborn child.These nine months last a lifetime.

Let’s keep them alcohol-free. FASD affects us all, but it is 100% preventable. Together we can prevent FASD! 

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Dors - "E' la medicina, bellezza!". Comunicare la salute nell'era di internet e delle bufale

Dors - "E' la medicina, bellezza!". Comunicare la salute nell'era di internet e delle bufale | Social Marketing - Newsletter 151 | Scoop.it
Comunicare la salute oggi, così come sostengono le autrici del libro, significa maneggiare la complessità.
Dall'aids, alle questioni ambientali; dalla sicurezza e efficacia dei farmaci all'alimentazione, il testo affronta il tema della comunicazione di diversi temi legati alla salute e di come il ruolo del giornalista scientifico sia costantemente minato da interessi politici, economici e dalle false credenze e convinzioni dei destinatari delle informazioni.
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HIV - 1°dicembre 2017 - #DattiUnaControllata -   (Marketing Sociale-UNIBO)

HIV - 1°dicembre 2017 - #DattiUnaControllata -   (Marketing Sociale-UNIBO) | Social Marketing - Newsletter 151 | Scoop.it

Lo sapevi che la regione Emilia Romagna è la terza in Italia per casi di incidenza di HIV? E lo sapevi che la fascia di età compresa tra i 19 e i 30 anni è la più vulnerabile?

Ecco, proprio da qui parte il nostro progetto. Siamo otto ragazzi di Compass iscritti al corso di Marketing Sociale tenuto dal professor Fattori che, dopo un’attenta analisi della questione HIV, hanno deciso di mobilitarsi sul tema. Considerando la fascia d’età sopracitata, abbiamo individuato negli studenti dell’Università di Bologna il nostro target primario e, compiendo una ricerca approfondita sul territorio bolognese, abbiamo individuato nella BLQ Checkpoint il partner ideale, data la loro esperienza decennale, la loro sensibilità e la loro efficienza.

 

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Giovanna : "chaque malade que j'ai rencontré a été particulièrement touchant" - We Are Patients | Histoires de patients et malades

Giovanna : "chaque malade que j'ai rencontré a été particulièrement touchant" - We Are Patients | Histoires de patients et malades | Social Marketing - Newsletter 151 | Scoop.it

Avocate italienne, Giovanna vit aujourd’hui à Paris où elle met en œuvre son engagement dans les questions de parité, d’égalité et d’accès aux droits des malades. Actuellement en mission au Service public d’Information Santé au Ministère de la santé, elle est également à l’initiative de Cancer Contribution.

Présente à l’Université d’Été des déserts médicaux et numériques début septembre, elle a accepté de répondre à nos questions. Giovanna évoque notamment son engagement auprès des sujets fragilisés.


Via catherine cerisey, Giuseppe Fattori
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The Big Debate: What is Creativity? - Culture, Health and Wellbeing International Conference 2017.

Culture Health and Wellbeing International Conference 2017 Day 2: Tuesday 20th June 2017 The Big Debate in the Council Chamber at Bristol City Hall, UK
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How to write easy-to-read patient support materials

How to write easy-to-read patient support materials | Social Marketing - Newsletter 151 | Scoop.it

Low health literacy is a massive problem in the UK, Europe and United States. The medical community in general has an ongoing problem with low patient adherence to treatments, and this is one problem that could be effectively tackled with better patient support materials. ‘Better’ in this case means support materials that patients with lower health literacy can understand more readily.

Creating support materials that give plenty of information as well as comprehensive instructions or advice on living with a condition can be a difficult undertaking. Medical writers’ natural language will include terms outside general education levels, and a fine line exists between simplification and dumbing down. 

 

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da P. P. Pasolini sul consumismo e la mutazione antropologica

testi tratti dagli scritti di Pasolini lettura valter zanardi
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What do empowered and engaged really mean?  e-Patient Dave deBronkart

In participatory medicine we say that e-patients are "empowered and engaged." But what does that really mean, in practice? This 9 minute presentation offer
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How Doctors View and Use Social Media: A National Survey

How Doctors View and Use Social Media: A National Survey | Social Marketing - Newsletter 151 | Scoop.it

Background

Doctors are uncertain of their ethical and legal obligations when communicating with patients online. Professional guidelines for patient-doctor interaction online have been written with limited quantitative data about doctors’ current usage and attitudes toward the medium. Further research into these trends will help to inform more focused policy and guidelines for doctors communicating with patients online.Objective

The intent of the study was to provide the first national profile of Australian doctors’ attitudes toward and use of online social media.

 

 

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Maternal, infant and young child nutrition.  Guidance on ending the inappropriate promotion of foods for infants and young children

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Stefano Zamagni: "Impatto sociale dell'attività dei CSV. Inquadramento teorico"

Registrazione video della lezione che il Prof. Stefano Zamagni ha tenuto per i CSV, con una conferenza live streaming, nell'ambito del laboratorio dedicato all'impatto sociale. Il laboratorio è realizzato in collaborazione con Aiccon.
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“Dottor Google. Curarsi con il WEB?” - COMLAB 2017 - Vi aspettiamo a Saint-Vincent (Aosta) 22-23 Settembre.

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Digital Health al “Web Marketing Festival 2017” di Rimini. Tutti gli interventi della giornata.

Digital Health al “Web Marketing Festival 2017” di Rimini. Tutti gli interventi della giornata. | Social Marketing - Newsletter 151 | Scoop.it
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2017 Emerald Awards. Journal of Social Marketing. Outstanding Reviewers: Giuseppe Fattori, Hamilton Carvalho. A great award for "Italian Social Marketing Association"

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