Italian Social Marketing Network - Newsletter 157
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Italian Social Marketing Network - Newsletter 157
Social marketing. Health promotion. Social media.
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4th European Social Marketing Conference - Anversa 5-7 Settembre - Il programma completo.

4th European Social Marketing Conference - Anversa 5-7 Settembre - Il programma completo. | Italian Social Marketing Network - Newsletter 157 | Scoop.it

 

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L'efficacité du marketing social en promotion des saines habitudes de vie

L'efficacité du marketing social en promotion des saines habitudes de vie | Italian Social Marketing Network - Newsletter 157 | Scoop.it
  • Les interventions de marketing social se distinguent des campagnes de communication, notamment par l’utilisation d’un éventail de moyens pour encourager, soutenir et outiller la population ou le groupe auquel est proposé le changement. 
  • La stratégie du marketing social peut agir sur les déterminants environnementaux des comportements. Elle peut avoir pour objectif, par exemple, de convaincre des décideurs de prendre des décisions qui auront pour effet de rendre les environnements plus favorables à l’adoption de saines habitudes de vie.
  • L’efficacité du marketing social peut être optimisée par la planification et la mise en œuvre d'interventions respectant un ensemble de critères qui font consensus dans la littérature scientifique.
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Social Marketing Conference  June 27-28, 2018 University of South Florida

https://thesocialmarketingconference.org/

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Guidebook for Patient Access to Health Information  -#esante #digitalhealth #hcsmeu

Guidebook for Patient Access to Health Information  -#esante #digitalhealth #hcsmeu | Italian Social Marketing Network - Newsletter 157 | Scoop.it

April 04, 2018 - HHS and the Office of the National Coordinator for Health IT (ONC) has issued a new guidebook to assist patient access to health information. This playbook comes as a part of the HHS and CMS MyHealthEData initiative.

The ONC Guide to Getting and Using Your Health Records is an online and patient-facing document helping patients overcome the challenges they face in accessing their medical records. The guide reviews obtaining a patient health record, checking the health record for accuracy and completeness, and using health records and data sharing for better patient engagement.


Via VAB Traductions, Lionel Reichardt / le Pharmageek, Giuseppe Fattori
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The 2017 State of Cancer Report: The Impact of Digital Information and Patient Support Networks

The 2017 State of Cancer Report: The Impact of Digital Information and Patient Support Networks | Italian Social Marketing Network - Newsletter 157 | Scoop.it
There are clear differences in how each generation of cancer patients and caregivers use online resources and approach their cancer care.

 

In 2014, there were an estimated 14,738,719 people living with cancer in the United States. Every year, about 1.7 million people are diagnosed with cancer. In only two decades, the way patients with cancer approach their diagnosis has changed in dramatic ways.

Perhaps the biggest factor in that revolution is access to the internet — and more useful health information and support communities on it.

 

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Patient–Physician Interaction on Social Media: The Physician's Point of View

Patient–Physician Interaction on Social Media: The Physician's Point of View | Italian Social Marketing Network - Newsletter 157 | Scoop.it
The use of social media (SM) in healthcare has provided a novel means of communication in line with a more modernised approach to care. For physicians, SM provides opportunities for enhancing professional development, networking, public health, and organisational promotion, among others. For patients, SM provides potential for taking a more active role in health, sharing information, and building virtual communities, especially in the case of chronic and/or rare diseases. SM has the potential to bring patients and physicians closer together, beyond the walls of clinics; however, the interaction between physicians and patients on SM has received mixed feelings, especially from the physicians’ perspective. On the one hand, the potential for a more enhanced, albeit remote, communication has been viewed positively, especially in an era where digital technologies are fast expanding. Conversely, concerns around breaches in professional boundaries and ethical conduct, such as mishandling of patient-sensitive information on these platforms, have fuelled heavy criticism around its use. From this viewpoint, issues arising from the use of SM in healthcare, with a focus on the patient–physician interaction, discussing the potential benefits and pitfalls are covered in this article.
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Decimo Corso di “Marketing Sociale” Compass – Università di Bologna (Scienze Politiche)

Decimo Corso di “Marketing Sociale” Compass – Università di Bologna (Scienze Politiche) | Italian Social Marketing Network - Newsletter 157 | Scoop.it

Concluso il Decimo Corso di “Marketing Sociale” Compass, Università di Bologna (Scienze Politiche).  Presentati 9 progetti di buon livello,  3 particolarmente innovativi saranno portati avanti  dalle Associazioni di volontariato.

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Policymaking for Citizen Behavior Change: A Social Marketing Approach -  Nancy R. Lee 2018

Policymaking for Citizen Behavior Change: A Social Marketing Approach -  Nancy R. Lee 2018 | Italian Social Marketing Network - Newsletter 157 | Scoop.it
Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve public health, prevent injuries, protect the environment, engage communities, and improve financial well-being. Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens’ behavior, and how to advocate for and support its appropriate application.
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Game-Based Intervention to Increase Physical Activity Among Families

Game-Based Intervention to Increase Physical Activity Among Families | Italian Social Marketing Network - Newsletter 157 | Scoop.it
Key Points

Question  Does gamification, the application of game design elements such as points and levels in nongame contexts, that uses insights from behavioral economics to enhance social incentives increase physical activity among families in the community?

Findings  In this randomized clinical trial of 200 adults comprising 94 families, participants in the gamification arm had significantly greater physical activity during the 12-week intervention than participants in the control arm, including the proportion of days that step goals were achieved and the change in the mean daily steps.

Meaning  Gamification designed to leverage insights from behavioral economics to enhance social incentives could offer a promising approach to improve daily health behaviors.

 

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Benjamin D'HONT's curator insight, January 30, 11:48 AM

Un résultat intéressant. J'ajoute: que se passe t'il après 3 mois pour induire un changement comportemental durable?

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The Big Debate: What is Creativity? - Culture, Health and Wellbeing International Conference 2017.

Culture Health and Wellbeing International Conference 2017 Day 2: Tuesday 20th June 2017 The Big Debate in the Council Chamber at Bristol City Hall, UK
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HIV - 1°dicembre 2017 - #DattiUnaControllata -   (Marketing Sociale-UNIBO)

HIV - 1°dicembre 2017 - #DattiUnaControllata -   (Marketing Sociale-UNIBO) | Italian Social Marketing Network - Newsletter 157 | Scoop.it

Lo sapevi che la regione Emilia Romagna è la terza in Italia per casi di incidenza di HIV? E lo sapevi che la fascia di età compresa tra i 19 e i 30 anni è la più vulnerabile?

Ecco, proprio da qui parte il nostro progetto. Siamo otto ragazzi di Compass iscritti al corso di Marketing Sociale tenuto dal professor Fattori che, dopo un’attenta analisi della questione HIV, hanno deciso di mobilitarsi sul tema. Considerando la fascia d’età sopracitata, abbiamo individuato negli studenti dell’Università di Bologna il nostro target primario e, compiendo una ricerca approfondita sul territorio bolognese, abbiamo individuato nella BLQ Checkpoint il partner ideale, data la loro esperienza decennale, la loro sensibilità e la loro efficienza.

 

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Big Pharma Can't Figure Out Social Media, and the FDA Isn't Helping

Big Pharma Can't Figure Out Social Media, and the FDA Isn't Helping | Italian Social Marketing Network - Newsletter 157 | Scoop.it
Instead, drug companies are just ignoring potentially vital adverse event reports.

Pharmaceutical companies are finding that the best—or at least safest—route to take with social media is to just ignore it. Given the a so-far unadapted FDA regulatory scheme for communication via things like Twitter and YouTube comments, rules for how drug companies can and can't interact with consumers online have remained prohibitively vague.

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Prof Gerard Hastings - The Tobacco Industry is Morally Reprehensible

OXFORD UNION SOCIETY: The Union is the world's most prestigious debating society, with an unparalleled reputation for bringing international guests and speakers to Oxford. It has been established for 189 years, aiming to promote debate and discussion not just in Oxford University, but across the globe.
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11° Corso di "Marketing Sociale"  Compass - Scienze Politiche -  Università di Bologna. Dal 27 settembre Aula  S.Cristina.  

11° Corso di "Marketing Sociale"  Compass - Scienze Politiche -  Università di Bologna. Dal 27 settembre Aula  S.Cristina.   | Italian Social Marketing Network - Newsletter 157 | Scoop.it

Al termine del corso lo studente acquisisce competenze concettuali, metodologiche ed applicative di marketing sociale applicato a temi di pubblica utilità, con particolare riferimento alla promozione della salute, dello sviluppo sostenibile e degli stili di vita.

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A Systematic Review of Social Marketing Effectiveness

A Systematic Review of Social Marketing Effectiveness | Italian Social Marketing Network - Newsletter 157 | Scoop.it

Purpose: To review the effectiveness of social marketing interventions in influencing individual behaviour and bringing about environmental and policy-level changes in relation to alcohol, tobacco, illicit drugs and physical activity. Social marketing is the use of marketing concepts in programmes designed to influence the voluntary behaviour of target audiences in order to improve health and society. 

Originality/Value: The research described in this paper represents one of the few systematic examinations of social marketing effectiveness and is based on a clear definition of ‘social marketing’. It highlights both social marketing’s potential to achieve change in different behavioural contexts and its ability to work at individual, environmental and wider policy levels.

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ISMA: Global Consensus On Social Marketing Principles, Concepts and Techniques

ISMA: Global Consensus On Social Marketing Principles, Concepts and Techniques | Italian Social Marketing Network - Newsletter 157 | Scoop.it

 Developed by a 13-member working group chaired by Professor Jeff French (ESMA) over the past two and half years, the Global Consensus paper represents a broad agreement about the fundamental concepts and central principle of social marketing.  The consensus definition of Social Marketing:

Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviour that benefit individuals and communities for the greater social good. Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable

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Use of Social Network Sites for Communication Among Health Professionals: Systematic Review

Use of Social Network Sites for Communication Among Health Professionals: Systematic Review | Italian Social Marketing Network - Newsletter 157 | Scoop.it

 

Conclusions: SNSs provide platforms facilitating efficient communication, interactions, and connections among health professionals in frontline clinical practice, professional networks, education, and training with limitations identified as technical knowledge, professionalism, and risks of data protection. The evolving use of SNSs necessitates robust research to explore the full potential and the relative effectiveness of SNSs in professional communication.

 

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The Digital Health Manifesto

The Digital Health Manifesto | Italian Social Marketing Network - Newsletter 157 | Scoop.it

Digital Health is a cultural transformation, not just a set of new technologies. Written by e-Patient Dave deBronkart and Dr. Bertalan Meskó. ..........................................................................

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The root problem is that many digital health writers know plenty about apps but nothing about medicine. A secondary problem is a resulting sense that digital health is for idiots: imagine a trusting reader (you?) who goes to a doctor and mentions the article. The doctor concludes that e-health is stupid and the patient is naive....

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It is essential that health and care achieve their potential, which cannot be done based on false understandings. This is why I asked Dave to contribute with his revolutionary ideas and vision. Whenever I saw him speak, there was a standing ovation. If this article helps you see what Dave and I independently observed in our travels despite our completely different backgrounds, we will be grateful.

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 Social marketing campaign for prevention of substance use, sexual risk and violence among Latino immigrant youth - Health Education Research 2018

 Social marketing campaign for prevention of substance use, sexual risk and violence among Latino immigrant youth - Health Education Research 2018 | Italian Social Marketing Network - Newsletter 157 | Scoop.it

 Immigrant Latino youth represent a high-risk subgroup that should be targeted with health promotion efforts. However, there are considerable barriers to engagement in health-related programming. ......

We developed a 12-month campaign to be delivered via print ads, multi-platform social media promotion, contests, youth-generated videos, blog posts, and text messaging. We describe the process and outcome of campaign development and make recommendations for future campaigns.

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Nudges for Health Policy: Effectiveness and Limitations - Victoria A. Shaffer

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ESMC 2018 Warm-up: The Power of Behaviour Change Marketing

ESMC 2018 Warm-up: The Power of Behaviour Change Marketing | Italian Social Marketing Network - Newsletter 157 | Scoop.it
Eventbrite - European Social Marketing Association & Fuse Events presents ESMC 2018 Warm-up: The Power of Behaviour Change Marketing - Tuesday, 27 February 2018 at Den Bell. Find event and ticket information.
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Giovanna : "chaque malade que j'ai rencontré a été particulièrement touchant" - We Are Patients | Histoires de patients et malades

Giovanna : "chaque malade que j'ai rencontré a été particulièrement touchant" - We Are Patients | Histoires de patients et malades | Italian Social Marketing Network - Newsletter 157 | Scoop.it

Avocate italienne, Giovanna vit aujourd’hui à Paris où elle met en œuvre son engagement dans les questions de parité, d’égalité et d’accès aux droits des malades. Actuellement en mission au Service public d’Information Santé au Ministère de la santé, elle est également à l’initiative de Cancer Contribution.

Présente à l’Université d’Été des déserts médicaux et numériques début septembre, elle a accepté de répondre à nos questions. Giovanna évoque notamment son engagement auprès des sujets fragilisés.


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Progetto in collaborazione con Last Minute Market che si occupa dell'iniziativa Farmaco Amico. (Marketing Sociale - UNIBO)

Progetto in collaborazione con Last Minute Market che si occupa dell'iniziativa Farmaco Amico. (Marketing Sociale - UNIBO) | Italian Social Marketing Network - Newsletter 157 | Scoop.it

Progetto in collaborazione con Last Minute Market (http://www.lastminutemarket.it/) che si occupa dell'iniziativa Farmaco Amico.

Siamo un gruppo di studenti dell'Università di Bologna.
Stiamo partecipando ad un progetto legato al corso di marketing sociale al fine di coinvolgere le persone in una campagna di sensibilizzazione per la raccolta e donazione di farmaci sul territorio bolognese.

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Ci manchi

Ci manchi | Italian Social Marketing Network - Newsletter 157 | Scoop.it

Gianfranco Domenighetti, Docente di Comunicazione e Economia Sanitaria, Università della Svizzera Italiana.

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The 4th European Social Marketing Conference - European Social Marketing Association

The 4th European Social Marketing Conference - European Social Marketing Association | Italian Social Marketing Network - Newsletter 157 | Scoop.it

Call for Papers

The call for submissions for the 4th European Social Marketing Conference (ESMC): “Social Marketing: Providing solutions to empowering citizen engagement, sustainability and well-being is now live.

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