Italian Social Marketing Network - Newsletter 156
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Italian Social Marketing Network - Newsletter 156
Social marketing. Health promotion. Social media.
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Collegarsi: la sanità mobile (mHealth)

Collegarsi: la sanità mobile (mHealth) | Italian Social Marketing Network - Newsletter 156 | Scoop.it

Il seguente Policy Precis fa il punto sulle politiche e i programmi europei inerenti la cosiddetta sanità mobile (mHealth) e sull’importanza che questa assume rispetto alla riduzione delle disuguaglianze di salute. Sono indicate buone pratiche e suggerite strategie di sviluppo.

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ISMA: Global Consensus On Social Marketing Principles, Concepts and Techniques

ISMA: Global Consensus On Social Marketing Principles, Concepts and Techniques | Italian Social Marketing Network - Newsletter 156 | Scoop.it

 Developed by a 13-member working group chaired by Professor Jeff French (ESMA) over the past two and half years, the Global Consensus paper represents a broad agreement about the fundamental concepts and central principle of social marketing.  The consensus definition of Social Marketing:

Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviour that benefit individuals and communities for the greater social good. Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable

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Use of Social Network Sites for Communication Among Health Professionals: Systematic Review

Use of Social Network Sites for Communication Among Health Professionals: Systematic Review | Italian Social Marketing Network - Newsletter 156 | Scoop.it

 

Conclusions: SNSs provide platforms facilitating efficient communication, interactions, and connections among health professionals in frontline clinical practice, professional networks, education, and training with limitations identified as technical knowledge, professionalism, and risks of data protection. The evolving use of SNSs necessitates robust research to explore the full potential and the relative effectiveness of SNSs in professional communication.

 

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Social Media Intervention Improves Vaccine Acceptance - Pediatrics - JAMA

Social Media Intervention Improves Vaccine Acceptance - Pediatrics - JAMA | Italian Social Marketing Network - Newsletter 156 | Scoop.it
 

Via Jeff French
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Patient–Physician Interaction on Social Media: The Physician's Point of View

Patient–Physician Interaction on Social Media: The Physician's Point of View | Italian Social Marketing Network - Newsletter 156 | Scoop.it
The use of social media (SM) in healthcare has provided a novel means of communication in line with a more modernised approach to care. For physicians, SM provides opportunities for enhancing professional development, networking, public health, and organisational promotion, among others. For patients, SM provides potential for taking a more active role in health, sharing information, and building virtual communities, especially in the case of chronic and/or rare diseases. SM has the potential to bring patients and physicians closer together, beyond the walls of clinics; however, the interaction between physicians and patients on SM has received mixed feelings, especially from the physicians’ perspective. On the one hand, the potential for a more enhanced, albeit remote, communication has been viewed positively, especially in an era where digital technologies are fast expanding. Conversely, concerns around breaches in professional boundaries and ethical conduct, such as mishandling of patient-sensitive information on these platforms, have fuelled heavy criticism around its use. From this viewpoint, issues arising from the use of SM in healthcare, with a focus on the patient–physician interaction, discussing the potential benefits and pitfalls are covered in this article.
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 Social marketing campaign for prevention of substance use, sexual risk and violence among Latino immigrant youth - Health Education Research 2018

 Social marketing campaign for prevention of substance use, sexual risk and violence among Latino immigrant youth - Health Education Research 2018 | Italian Social Marketing Network - Newsletter 156 | Scoop.it

 Immigrant Latino youth represent a high-risk subgroup that should be targeted with health promotion efforts. However, there are considerable barriers to engagement in health-related programming. ......

We developed a 12-month campaign to be delivered via print ads, multi-platform social media promotion, contests, youth-generated videos, blog posts, and text messaging. We describe the process and outcome of campaign development and make recommendations for future campaigns.

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Nudges for Health Policy: Effectiveness and Limitations - Victoria A. Shaffer

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ESMC 2018 Warm-up: The Power of Behaviour Change Marketing

ESMC 2018 Warm-up: The Power of Behaviour Change Marketing | Italian Social Marketing Network - Newsletter 156 | Scoop.it
Eventbrite - European Social Marketing Association & Fuse Events presents ESMC 2018 Warm-up: The Power of Behaviour Change Marketing - Tuesday, 27 February 2018 at Den Bell. Find event and ticket information.
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Using Twitter to Understand Public Perceptions Regarding the #HPV Vaccine: Opportunities for Public Health Nurses to Engage in Social Marketing

Using Twitter to Understand Public Perceptions Regarding the #HPV Vaccine: Opportunities for Public Health Nurses to Engage in Social Marketing | Italian Social Marketing Network - Newsletter 156 | Scoop.it
Given the degree of public mistrust and provider hesitation regarding the human papillomavirus (HPV) vaccine, it is important to explore how information regarding the vaccine is shared online via social media outlets. The purpose of this study was to evaluate the content of messaging regarding the HPV vaccine on the social media and microblogging site Twitter, and describe the sentiment of those messages.
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Comunicazione della salute e marketing sociale. Le nuove prospettive del web - Giulio Sarti


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Social media e salute: giornalismo di pubblica utilità. Lo sviluppo della rete oncologica Piemonte Valle d'Aosta

Social media e salute: giornalismo di pubblica utilità. Lo sviluppo della rete oncologica Piemonte Valle d'Aosta | Italian Social Marketing Network - Newsletter 156 | Scoop.it

La Rete Oncologica esempio di attuazione del Piano della cronicità

La rete Oncologica è fiore all’occhiello della sanità piemontese, punto di riferimento delle altre regioni italiane eccellenza del Servizio Sanitario Nazionale.
Non è solo un modello organizzativo e operativo ma un modello culturale di gestione della persona attraverso la presa in carico globale e continuativa del paziente e l’intervento nel sostegno ai familiari, o accompagnatori, a partire dalle fasi iniziali del percorso di assistenza e per tutta la durata dello stesso.

 

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Guidebook for Patient Access to Health Information  -#esante #digitalhealth #hcsmeu

Guidebook for Patient Access to Health Information  -#esante #digitalhealth #hcsmeu | Italian Social Marketing Network - Newsletter 156 | Scoop.it

April 04, 2018 - HHS and the Office of the National Coordinator for Health IT (ONC) has issued a new guidebook to assist patient access to health information. This playbook comes as a part of the HHS and CMS MyHealthEData initiative.

The ONC Guide to Getting and Using Your Health Records is an online and patient-facing document helping patients overcome the challenges they face in accessing their medical records. The guide reviews obtaining a patient health record, checking the health record for accuracy and completeness, and using health records and data sharing for better patient engagement.


Via VAB Traductions, Lionel Reichardt / le Pharmageek, Giuseppe Fattori
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3 Keys to Drive Adoption of Artificial Intelligence in Healthcare

3 Keys to Drive Adoption of Artificial Intelligence in Healthcare | Italian Social Marketing Network - Newsletter 156 | Scoop.it

Artificial intelligence adoption is on the rise, but businesses must improve their adoption strategies, data integrity and leadership training to reap the benefits.

For artificial intelligence in healthcare to grow, organizations must improve implementation strategies, data management, and leadership training, according to an Infosys report.

The cross-industry survey of more than 1,000 business and IT leaders in seven countries set out to determine the effect of artificial intelligence (AI) on return on investment, employees, and organizational leadership.

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The 2017 State of Cancer Report: The Impact of Digital Information and Patient Support Networks

The 2017 State of Cancer Report: The Impact of Digital Information and Patient Support Networks | Italian Social Marketing Network - Newsletter 156 | Scoop.it
There are clear differences in how each generation of cancer patients and caregivers use online resources and approach their cancer care.

 

In 2014, there were an estimated 14,738,719 people living with cancer in the United States. Every year, about 1.7 million people are diagnosed with cancer. In only two decades, the way patients with cancer approach their diagnosis has changed in dramatic ways.

Perhaps the biggest factor in that revolution is access to the internet — and more useful health information and support communities on it.

 

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Hans Jonas, la ricerca della vita buona. "Sulle cause e gli usi della filosofia e altri scritti inediti"

Hans Jonas, la ricerca della vita buona. "Sulle cause e gli usi della filosofia e altri scritti inediti" | Italian Social Marketing Network - Newsletter 156 | Scoop.it
Secondo il pensatore tedesco Hans Jonas l’uomo si realizza in un sano pensiero filosofico, evitando gnosticismo e storture scientiste Per non diventare delle «formiche tecnologiche»

 

«Che l’immagine dell’uomo non vacilli, si offuschi e sbiadisca, che gli uomini non si riducano a formiche tecnologiche o edonisti senza anima o marionette frastornate dal nostro furibondo potere». A cosa attingere per evitare questa deriva? All’uso adeguato della filosofia che instrada verso la vita buona e all’esercizio della virtù? Sono dilemmi che hanno il sapore dell’attualità benché sollevate da Hans Jonas nel 1955. Potrebbe d’altro canto essere diversamente se «le questioni filosofiche - puntualizzava il pensatore sei anni prima - si ripropongono ad ogni nuova epoca tanto daccapo, quanto alla luce della loro intera vicenda storica antecedente?». Le citazioni provengono dalle annotazioni del filosofo appartenenti alla sua stagione canadese, dal 1949 al ’55.

 

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Decimo Corso di “Marketing Sociale” Compass – Università di Bologna (Scienze Politiche)

Decimo Corso di “Marketing Sociale” Compass – Università di Bologna (Scienze Politiche) | Italian Social Marketing Network - Newsletter 156 | Scoop.it

Concluso il Decimo Corso di “Marketing Sociale” Compass, Università di Bologna (Scienze Politiche).  Presentati 9 progetti di buon livello,  3 particolarmente innovativi saranno portati avanti  dalle Associazioni di volontariato.

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Policymaking for Citizen Behavior Change: A Social Marketing Approach -  Nancy R. Lee 2018

Policymaking for Citizen Behavior Change: A Social Marketing Approach -  Nancy R. Lee 2018 | Italian Social Marketing Network - Newsletter 156 | Scoop.it
Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve public health, prevent injuries, protect the environment, engage communities, and improve financial well-being. Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens’ behavior, and how to advocate for and support its appropriate application.
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Game-Based Intervention to Increase Physical Activity Among Families

Game-Based Intervention to Increase Physical Activity Among Families | Italian Social Marketing Network - Newsletter 156 | Scoop.it
Key Points

Question  Does gamification, the application of game design elements such as points and levels in nongame contexts, that uses insights from behavioral economics to enhance social incentives increase physical activity among families in the community?

Findings  In this randomized clinical trial of 200 adults comprising 94 families, participants in the gamification arm had significantly greater physical activity during the 12-week intervention than participants in the control arm, including the proportion of days that step goals were achieved and the change in the mean daily steps.

Meaning  Gamification designed to leverage insights from behavioral economics to enhance social incentives could offer a promising approach to improve daily health behaviors.

 

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Benjamin D'HONT's curator insight, January 30, 11:48 AM

Un résultat intéressant. J'ajoute: que se passe t'il après 3 mois pour induire un changement comportemental durable?

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Health between Education and Social Marketing. Community Based Prevention Marketing: uno dei possibili futuri?

 

 


Via Giuseppe Fattori
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