Italian Social Marketing Network - Newsletter 157
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Italian Social Marketing Network - Newsletter 157
Social marketing. Health promotion. Social media.
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4th European Social Marketing Conference - Anversa 5-7 Settembre - Il programma completo.

4th European Social Marketing Conference - Anversa 5-7 Settembre - Il programma completo. | Italian Social Marketing Network - Newsletter 157 | Scoop.it

 

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#Salutesocial: inviaci un progetto social  della tua Azienda

#Salutesocial: inviaci un progetto social  della tua Azienda | Italian Social Marketing Network - Newsletter 157 | Scoop.it

#SaluteSocial:

  1. News
  2. Osservatorio
  3. Twitter
  4. #SaluteSocialGiovani
  5. #MappaSaluteSocial
  6. Slideshare
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A Systematic Review of Social Marketing Effectiveness

A Systematic Review of Social Marketing Effectiveness | Italian Social Marketing Network - Newsletter 157 | Scoop.it

Purpose: To review the effectiveness of social marketing interventions in influencing individual behaviour and bringing about environmental and policy-level changes in relation to alcohol, tobacco, illicit drugs and physical activity. Social marketing is the use of marketing concepts in programmes designed to influence the voluntary behaviour of target audiences in order to improve health and society. 

Originality/Value: The research described in this paper represents one of the few systematic examinations of social marketing effectiveness and is based on a clear definition of ‘social marketing’. It highlights both social marketing’s potential to achieve change in different behavioural contexts and its ability to work at individual, environmental and wider policy levels.

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Lo sapevi che? In Emilia Romagna contraccettivi gratis agli under 26.

Lo sapevi che? In Emilia Romagna contraccettivi gratis agli under 26. | Italian Social Marketing Network - Newsletter 157 | Scoop.it
La contraccezione gratuita può contribuire a far diminuire sensibilmente le gravidanze inaspettate e ridurre  le interruzioni volontarie di gravidanza,

Conoscere per scegliere: la contraccezione

Delibera regionale

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Forum della Comunicazione  Milano, 7 giugno 2018

Forum della Comunicazione  Milano, 7 giugno 2018 | Italian Social Marketing Network - Newsletter 157 | Scoop.it

OPPORTUNITÀ AUMENTATE #forumcom18
Questo il tema ufficiale dell’undicesima edizione del 

FORUM DELLA COMUNICAZIONE 2018

La nuova sfida è sull’intelligenza esponenziale. Intelligenza artificiale, realtà aumentata: la trasformazione digitale che stiamo vivendo è talmente veloce da non essere neanche percepita. Quanto l’Uomo con la sua intelligenza riuscirà a trarre vantaggio ....

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"Il fumo brucia il cuore". L'installazione che scoraggia l'uso di sigarette

www.siciliatv.org - “Il fumo brucia il cuore”, singolare installazione nella sede dell’ASP di di Agrigento

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Social media e salute: giornalismo di pubblica utilità. Lo sviluppo della rete oncologica Piemonte Valle d'Aosta

Social media e salute: giornalismo di pubblica utilità. Lo sviluppo della rete oncologica Piemonte Valle d'Aosta | Italian Social Marketing Network - Newsletter 157 | Scoop.it

La Rete Oncologica esempio di attuazione del Piano della cronicità

La rete Oncologica è fiore all’occhiello della sanità piemontese, punto di riferimento delle altre regioni italiane eccellenza del Servizio Sanitario Nazionale.
Non è solo un modello organizzativo e operativo ma un modello culturale di gestione della persona attraverso la presa in carico globale e continuativa del paziente e l’intervento nel sostegno ai familiari, o accompagnatori, a partire dalle fasi iniziali del percorso di assistenza e per tutta la durata dello stesso.

 

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Passive Detection of Atrial Fibrillation Using a Commercially Available Smartwatch-JAMA Cardiology

Passive Detection of Atrial Fibrillation Using a Commercially Available Smartwatch-JAMA Cardiology | Italian Social Marketing Network - Newsletter 157 | Scoop.it
 

 

Conclusions and Relevance  This proof-of-concept study found that smartwatch photoplethysmography coupled with a deep neural network can passively detect AF but with some loss of sensitivity and specificity against a criterion-standard ECG. Further studies will help identify the optimal role for smartwatch-guided rhythm assessment.

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Social Media Intervention Improves Vaccine Acceptance - Pediatrics - JAMA

Social Media Intervention Improves Vaccine Acceptance - Pediatrics - JAMA | Italian Social Marketing Network - Newsletter 157 | Scoop.it
 

Via Jeff French
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Decimo Corso di “Marketing Sociale” Compass – Università di Bologna (Scienze Politiche)

Decimo Corso di “Marketing Sociale” Compass – Università di Bologna (Scienze Politiche) | Italian Social Marketing Network - Newsletter 157 | Scoop.it

Concluso il Decimo Corso di “Marketing Sociale” Compass, Università di Bologna (Scienze Politiche).  Presentati 9 progetti di buon livello,  3 particolarmente innovativi saranno portati avanti  dalle Associazioni di volontariato.

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Policymaking for Citizen Behavior Change: A Social Marketing Approach -  Nancy R. Lee 2018

Policymaking for Citizen Behavior Change: A Social Marketing Approach -  Nancy R. Lee 2018 | Italian Social Marketing Network - Newsletter 157 | Scoop.it
Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve public health, prevent injuries, protect the environment, engage communities, and improve financial well-being. Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens’ behavior, and how to advocate for and support its appropriate application.
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Game-Based Intervention to Increase Physical Activity Among Families

Game-Based Intervention to Increase Physical Activity Among Families | Italian Social Marketing Network - Newsletter 157 | Scoop.it
Key Points

Question  Does gamification, the application of game design elements such as points and levels in nongame contexts, that uses insights from behavioral economics to enhance social incentives increase physical activity among families in the community?

Findings  In this randomized clinical trial of 200 adults comprising 94 families, participants in the gamification arm had significantly greater physical activity during the 12-week intervention than participants in the control arm, including the proportion of days that step goals were achieved and the change in the mean daily steps.

Meaning  Gamification designed to leverage insights from behavioral economics to enhance social incentives could offer a promising approach to improve daily health behaviors.

 

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Benjamin D'HONT's curator insight, January 30, 11:48 AM

Un résultat intéressant. J'ajoute: que se passe t'il après 3 mois pour induire un changement comportemental durable?

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How Doctors View and Use Social Media: A National Survey

How Doctors View and Use Social Media: A National Survey | Italian Social Marketing Network - Newsletter 157 | Scoop.it

Background

Doctors are uncertain of their ethical and legal obligations when communicating with patients online. Professional guidelines for patient-doctor interaction online have been written with limited quantitative data about doctors’ current usage and attitudes toward the medium. Further research into these trends will help to inform more focused policy and guidelines for doctors communicating with patients online.Objective

The intent of the study was to provide the first national profile of Australian doctors’ attitudes toward and use of online social media.

 

 

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11° Corso di "Marketing Sociale"  Compass - Scienze Politiche -  Università di Bologna. Dal 27 settembre Aula  S.Cristina.  

11° Corso di "Marketing Sociale"  Compass - Scienze Politiche -  Università di Bologna. Dal 27 settembre Aula  S.Cristina.   | Italian Social Marketing Network - Newsletter 157 | Scoop.it

Al termine del corso lo studente acquisisce competenze concettuali, metodologiche ed applicative di marketing sociale applicato a temi di pubblica utilità, con particolare riferimento alla promozione della salute, dello sviluppo sostenibile e degli stili di vita.

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L'efficacité du marketing social en promotion des saines habitudes de vie

L'efficacité du marketing social en promotion des saines habitudes de vie | Italian Social Marketing Network - Newsletter 157 | Scoop.it
  • Les interventions de marketing social se distinguent des campagnes de communication, notamment par l’utilisation d’un éventail de moyens pour encourager, soutenir et outiller la population ou le groupe auquel est proposé le changement. 
  • La stratégie du marketing social peut agir sur les déterminants environnementaux des comportements. Elle peut avoir pour objectif, par exemple, de convaincre des décideurs de prendre des décisions qui auront pour effet de rendre les environnements plus favorables à l’adoption de saines habitudes de vie.
  • L’efficacité du marketing social peut être optimisée par la planification et la mise en œuvre d'interventions respectant un ensemble de critères qui font consensus dans la littérature scientifique.
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Se Uber sbarca in sanità - di Gavino Maciocco

Se Uber sbarca in sanità - di Gavino Maciocco | Italian Social Marketing Network - Newsletter 157 | Scoop.it

Come per Uber nel campo dei taxi, le innovazioni Uber-like in sanità mettono a nudo l’incapacità e il ritardo del sistema – e soprattutto dei professionisti - nel venire incontro alle legittime esigenze degli utenti. Perché è così difficile contattare il proprio medico telefonicamente? Perché non è possibile comunicare con lui via email o via skype? Perché fare una coda e perdere mezza giornata per la banale ripetizione di una ricetta? Organizzazioni più attente all’innovazione – guarda caso diffuse proprio nei pressi della Silicon Valley, cioè in California – come Kaiser Permanente da anni hanno introdotto modalità di rapporto tra medici e pazienti più dirette e più comode, basate sull’uso delle tecnologie e di internet4. ...
Ma la medaglia di queste innovazioni ha l’altra faccia, assai meno amichevole e rassicurante. Quella della polverizzazione dell’offerta sanitaria in un caotico mercato sanitario, dove il basso prezzo delle prestazioni ha come corrispettivo il basso salario, talora lo sfruttamento, dei professionisti, dove overdiagnosis e overtreatment sono quasi sempre la regola, dove la qualità non è quasi mai controllata, dove si possono facilmente annidare frodi e abusi. 

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Philip Kotler: Marketing Strategy

Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum.

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Case Study: Always #LikeAGirl - Creative Advertising and Design Case Study | Awards 2018

Case Study: Always #LikeAGirl - Creative Advertising and Design Case Study |  Awards 2018 | Italian Social Marketing Network - Newsletter 157 | Scoop.it
Case Study: Always #LikeAGirl

Always needed a way to appeal to a next generation of consumers in the face of growing competition from rivals that were gaining traction with Millennial girls via social media. The award-winning response was the Always #LikeAGirl campaign, that turned a phrase that had become an insult into an empowering message. 

Together Leo Burnett Chicago, Holler and Always scooped up a Black Pencil 2015 Award for their #LikeAGirl campaign. 

The Brief

Always’ commitment to empowering girls through puberty education dates back decades. Yet in 2013, P&G realised the brand’s purpose wasn’t apparent to the new generation of consumers. Always’ brand communications had remained focused on product performance, while its main rivals had moved on. The challenge was to build a fresh and more meaningful understanding of confidence which would resonate with the next generation of consumers....

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Social Marketing Conference  June 27-28, 2018 University of South Florida

https://thesocialmarketingconference.org/

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ISMA: Global Consensus On Social Marketing Principles, Concepts and Techniques

ISMA: Global Consensus On Social Marketing Principles, Concepts and Techniques | Italian Social Marketing Network - Newsletter 157 | Scoop.it

 Developed by a 13-member working group chaired by Professor Jeff French (ESMA) over the past two and half years, the Global Consensus paper represents a broad agreement about the fundamental concepts and central principle of social marketing.  The consensus definition of Social Marketing:

Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviour that benefit individuals and communities for the greater social good. Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable

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Una guida pratica alle principali APP per monitorare il movimento quotidiano. ASL Torino4

Una guida pratica alle principali APP per monitorare il movimento quotidiano. ASL Torino4 | Italian Social Marketing Network - Newsletter 157 | Scoop.it

A cura di Piergiorgio Ferretti, Maurizio Gottin – ASL TO4

 

APP PER LA CORSA E L’ATTIVITÀ MOTORIA QUOTIDIANA

1) RunKeeper - http://runkeeper.com/ RunKeeper sfrutta il GPS dello smartphone per raccogliere informazioni sulla corsa: inoltre è possibile attivare un “allenatore virtuale” per migliorare il tempo di corsa con un programma di allenamento specifico, ricevendo messaggi incoraggianti. RunKeeper può anche impostare passeggiate, contare i passi, misurare gite in bicicletta, canottaggio, sci e altro ancora; in generale è adatta per controllare qualsiasi sport di spostamento lungo un percorso.

2) Runtastic - http://www.runtastic.com/ App gratuita per iPhone e Android ideale per lo sport all’aperto. Come un personal trainer permette di programmare gli allenamenti e controllare i risultati nella corsa e nel ciclismo. Anche questa App sfrutta il GPS per registrare i percorsi ed i progressi delle sessioni di corsa nel tempo. Di questa applicazione esiste inoltre una versione non gratuita progettata per il fitness e gli esercizi di ginnastica e palestra da fare anche a casa: Runtastic Results - https://www.runtastic.com/it/results .

 

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 Social marketing campaign for prevention of substance use, sexual risk and violence among Latino immigrant youth - Health Education Research 2018

 Social marketing campaign for prevention of substance use, sexual risk and violence among Latino immigrant youth - Health Education Research 2018 | Italian Social Marketing Network - Newsletter 157 | Scoop.it

 Immigrant Latino youth represent a high-risk subgroup that should be targeted with health promotion efforts. However, there are considerable barriers to engagement in health-related programming. ......

We developed a 12-month campaign to be delivered via print ads, multi-platform social media promotion, contests, youth-generated videos, blog posts, and text messaging. We describe the process and outcome of campaign development and make recommendations for future campaigns.

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Nudges for Health Policy: Effectiveness and Limitations - Victoria A. Shaffer

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ESMC 2018 Warm-up: The Power of Behaviour Change Marketing

ESMC 2018 Warm-up: The Power of Behaviour Change Marketing | Italian Social Marketing Network - Newsletter 157 | Scoop.it
Eventbrite - European Social Marketing Association & Fuse Events presents ESMC 2018 Warm-up: The Power of Behaviour Change Marketing - Tuesday, 27 February 2018 at Den Bell. Find event and ticket information.
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Giovanna : "chaque malade que j'ai rencontré a été particulièrement touchant" - We Are Patients | Histoires de patients et malades

Giovanna : "chaque malade que j'ai rencontré a été particulièrement touchant" - We Are Patients | Histoires de patients et malades | Italian Social Marketing Network - Newsletter 157 | Scoop.it

Avocate italienne, Giovanna vit aujourd’hui à Paris où elle met en œuvre son engagement dans les questions de parité, d’égalité et d’accès aux droits des malades. Actuellement en mission au Service public d’Information Santé au Ministère de la santé, elle est également à l’initiative de Cancer Contribution.

Présente à l’Université d’Été des déserts médicaux et numériques début septembre, elle a accepté de répondre à nos questions. Giovanna évoque notamment son engagement auprès des sujets fragilisés.


Via catherine cerisey, Giuseppe Fattori
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