Italian Social Marketing Network - Newsletter 157
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Italian Social Marketing Network - Newsletter 157
Social marketing. Health promotion. Social media.
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Collegarsi: la sanità mobile (mHealth)

Collegarsi: la sanità mobile (mHealth) | Italian Social Marketing Network - Newsletter 157 | Scoop.it

Il seguente Policy Precis fa il punto sulle politiche e i programmi europei inerenti la cosiddetta sanità mobile (mHealth) e sull’importanza che questa assume rispetto alla riduzione delle disuguaglianze di salute. Sono indicate buone pratiche e suggerite strategie di sviluppo.

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Too Many mHealth Apps Are Failing the Usability Test

Too Many mHealth Apps Are Failing the Usability Test | Italian Social Marketing Network - Newsletter 157 | Scoop.it

A new UCSF study finds that some of the most popular apps for diabetes, depression and caregivers are too difficult to use, especially by underserved populations.

 

The study, published this week in the Journal of General Internal Medicine, finds that the apps aren’t easy to use, especially by low-income and underserved users who should be their target audience. And if they’re too difficult, the user will get frustrated and ditch them.

 

 


Via Pharma Guy, Giuseppe Fattori
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