Italian Social Marketing Network - Newsletter 154
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Italian Social Marketing Network - Newsletter 154
Social marketing. Health promotion. Social media.
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ISMA: Global Consensus On Social Marketing Principles, Concepts and Techniques

ISMA: Global Consensus On Social Marketing Principles, Concepts and Techniques | Italian Social Marketing Network - Newsletter 154 | Scoop.it

 Developed by a 13-member working group chaired by Professor Jeff French (ESMA) over the past two and half years, the Global Consensus paper represents a broad agreement about the fundamental concepts and central principle of social marketing.  The consensus definition of Social Marketing:

Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviour that benefit individuals and communities for the greater social good. Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable

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Use of Social Network Sites for Communication Among Health Professionals: Systematic Review

Use of Social Network Sites for Communication Among Health Professionals: Systematic Review | Italian Social Marketing Network - Newsletter 154 | Scoop.it

 

Conclusions: SNSs provide platforms facilitating efficient communication, interactions, and connections among health professionals in frontline clinical practice, professional networks, education, and training with limitations identified as technical knowledge, professionalism, and risks of data protection. The evolving use of SNSs necessitates robust research to explore the full potential and the relative effectiveness of SNSs in professional communication.

 

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Pratiques, compétences, organisation : comment le digital « disrupte  et réinvente la communication… « –

Pratiques, compétences, organisation : comment le digital « disrupte  et réinvente la communication… « – | Italian Social Marketing Network - Newsletter 154 | Scoop.it

Les marketeurs et les communicants seraient-ils obsédés par la révolution numérique et ses impacts ? On pourrait finir par le croire, si on s’en tient à la quantité de nouvelles publications et de contributions qui sortent chaque semaine sur ces sujets dans nos sphères professionnelles.

A l’exception notable de quelques réfractaires aux évolutions technologiques et de celles et ceux qui, quand ils le peuvent, osent encore prendre un peu de recul (ou de hauteur), le « digital » et la #TransfoNum sont il est vrai sur toutes les lèvres. Et font les choux gras des magazines, blogs et autres sites d’information dédiés au marketing et à la communication, quand ce sont ne sont pas les réseaux sociaux qui s’y mettent…

 


Via Pascal BAUDOIN, juandoming, Antoine POIGNANT, MD, Lionel Reichardt / le Pharmageek, Giuseppe Fattori
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The Anatomy of a Tweet: Social Media in Surgical Practice

The Anatomy of a Tweet: Social Media in Surgical Practice | Italian Social Marketing Network - Newsletter 154 | Scoop.it

Adham Elmously, MD, Arash Salemi, MD, and T. Sloane Guy,MD

 

The use of social media by surgeons is not only encouraged, but should be seen as an obligation to patients and colleagues to help disseminate impor-tant information. In a rapidly expanding digital revolution, engagement in social media allows surgeons to network with the community and leverage content to a wide audience while owning their online presence.

 

It has been over a decade since the conception of social media, and despite its nearly ubiquitous use in modern life, many phy-sicians have opted out of participating in this platform. The main barriers to social media use for physicians seem to be lack of time, lack of perceived value, as well as concerns about personal and patient privacy.1 Currently, Facebook has over 1 billion active users and Twitter has over 300 million active users, with studies demonstrating that 84% of adults use the Internet and spend an average of 6 hours per week on social media,2,3 figures that are rising each year (Fig. 1). 

 

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What patients want from doctors online and off

What patients want from doctors online and off | Italian Social Marketing Network - Newsletter 154 | Scoop.it

Overall, consumers cite three key things that could improve the doctor-patient relationship: greater connectivity, better convenience via text and online tools, and more time with the doctor.

 

Brands and marketers alike have many things to consider in today’s ever-changing healthcare landscape. Are patients happy with their relationships with their healthcare providers? How likely are they to switch doctors? What could be improved with the doctor-patient experience? How do people want to be communicated with by their providers’ offices?

Millennials
Among the three generations, Millennials are the least satisfied with their doctors and are most likely to switch practices. Not surprisingly, the researchers found that they are also the generation that is most likely to want to receive e-mail and text communication from offices.

Generation X
Many Generation Xers control healthcare decisions across multiple generations, and their preferences and satisfaction levels both fall somewhere between younger and older consumers. Overall, the researchers found that they are fairly similar to Millennials, with an openness to digital communication and to switching providers.

Baby Boomers
Baby Boomers, the biggest consumers of healthcare services, are the least likely to switch doctors. However that doesn’t necessarily mean they’re happy: less than half are satisfied with their current providers. Boomers are also the generation least interested in receiving communications from doctors’ offices digitally.

 

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Referral Criteria for Outpatient Palliative Cancer Care: A Systematic Review

Referral Criteria for Outpatient Palliative Cancer Care: A Systematic Review | Italian Social Marketing Network - Newsletter 154 | Scoop.it
 

Implications for Practice:

Outpatient palliative care clinics improve patient outcomes; however, it remains unclear who is appropriate for referral and what is the optimal timing. A better understanding of the referral criteria would help (a) referring clinicians to identify appropriate patients for palliative care interventions, (b) administrators to assess their programs with set benchmarks for quality improvement, (c) researchers to standardize inclusion criteria, and (d) policymakers to develop clinical care pathways and allocate appropriate resources. This systematic review identified 20 criteria including 6 recurrent themes for outpatient palliative cancer care referral. It represents the first step toward developing standardized referral criteria.

 

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Passive Detection of Atrial Fibrillation Using a Commercially Available Smartwatch-JAMA Cardiology

Passive Detection of Atrial Fibrillation Using a Commercially Available Smartwatch-JAMA Cardiology | Italian Social Marketing Network - Newsletter 154 | Scoop.it
 

 

Conclusions and Relevance  This proof-of-concept study found that smartwatch photoplethysmography coupled with a deep neural network can passively detect AF but with some loss of sensitivity and specificity against a criterion-standard ECG. Further studies will help identify the optimal role for smartwatch-guided rhythm assessment.

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Guidebook for Patient Access to Health Information  -#esante #digitalhealth #hcsmeu

Guidebook for Patient Access to Health Information  -#esante #digitalhealth #hcsmeu | Italian Social Marketing Network - Newsletter 154 | Scoop.it

April 04, 2018 - HHS and the Office of the National Coordinator for Health IT (ONC) has issued a new guidebook to assist patient access to health information. This playbook comes as a part of the HHS and CMS MyHealthEData initiative.

The ONC Guide to Getting and Using Your Health Records is an online and patient-facing document helping patients overcome the challenges they face in accessing their medical records. The guide reviews obtaining a patient health record, checking the health record for accuracy and completeness, and using health records and data sharing for better patient engagement.


Via VAB Traductions, Lionel Reichardt / le Pharmageek, Giuseppe Fattori
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Pay for performance: a dangerous health policy fad that won't die

Pay for performance: a dangerous health policy fad that won't die | Italian Social Marketing Network - Newsletter 154 | Scoop.it
The evidence is clear: It's time to terminate pay for performance, the catchall term for policies that purport to pay doctors and hospitals based on quality and cost measures.

Via Marc Phippen, Giuseppe Fattori
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 Glenn Laverack. Salute Pubblica: potere, empowerment e pratica professionale - DORS

 Glenn Laverack. Salute Pubblica: potere, empowerment e pratica professionale - DORS | Italian Social Marketing Network - Newsletter 154 | Scoop.it
Sono disponibili la prefazione integrale e il capitolo sullo sguardo ai contenuti del libro di Glenn Laverack su Salute Pubblica: potere, empowerment e pratica professionale. Il testo offre un metodo, strumenti e casi sui temi della partecipazione, dell’empowerment e dell’equità, quali valori, temi e strategie centrali e prioritarie nel Piano Nazionale della Prevenzione e nella policy europea Salute 2020.
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I nativi digitali non esistono - Luca Conti

I nativi digitali non esistono - Luca Conti | Italian Social Marketing Network - Newsletter 154 | Scoop.it
Cosa significa l’espressione nativi digitali? 

Una persona che ha una immediata familiarità con un touch screen, smartphone o tablet, per navigare o giocare, oppure una persona che si muove con consapevolezza e agilità nella società digitale? Spesso si scambia la prima persona con la seconda, dando per scontato quindi che basta saper usare uno smartphone e le relative app più popolari per essere un cittadino digitale consapevole. Nella realtà non è così.

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La comunicazione fra PA e cittadini nella società connessa. Riflessioni sulla Comunicazione Pubblica oggi a partire dal volume di Gea Ducci.

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Sistema Salute - Promoting equity in health and elites social irresponsibility.  Carlo Romagnoli

Sistema Salute: La Rivista Italiana di Educazione Sanitaria e Promozione della Salute.

Organo ufficiale del Centro Sperimentale per la Promozione della Salute e l’Educazione Sanitaria dell’Università degli Studi di Perugia.

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Social media e salute: giornalismo di pubblica utilità. Lo sviluppo della rete oncologica Piemonte Valle d'Aosta

Social media e salute: giornalismo di pubblica utilità. Lo sviluppo della rete oncologica Piemonte Valle d'Aosta | Italian Social Marketing Network - Newsletter 154 | Scoop.it

La Rete Oncologica esempio di attuazione del Piano della cronicità

La rete Oncologica è fiore all’occhiello della sanità piemontese, punto di riferimento delle altre regioni italiane eccellenza del Servizio Sanitario Nazionale.
Non è solo un modello organizzativo e operativo ma un modello culturale di gestione della persona attraverso la presa in carico globale e continuativa del paziente e l’intervento nel sostegno ai familiari, o accompagnatori, a partire dalle fasi iniziali del percorso di assistenza e per tutta la durata dello stesso.

 

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M•Train: DISEGNARE E PERCORRERE LA STRADA PER ACCRESCERE LE COMPETENZE NEL DIGITAL MARKETING FARMACEUTICO

M•Train: DISEGNARE E PERCORRERE LA STRADA PER ACCRESCERE LE COMPETENZE NEL DIGITAL MARKETING FARMACEUTICO | Italian Social Marketing Network - Newsletter 154 | Scoop.it

M•Train è un programma formativo di Digital Marketing Farmaceutico che accompagna i manager dalla costruzione strategica di un solido nucleo fino all’applicazione in specifici contesti operativi.

Obiettivo: acquisire o rafforzare le competenze necessarie per competere in un mercato in continuo cambiamento

 

L’evoluzione del marketing digitale rappresenta un’opportunità per il manager che desidera valorizzare il proprio ruolo operando sulla base di nuovi modelli organizzativi riuscendo a integrare le competenze già consolidate con innovativi strumenti e modalità di gestione, nuovi sistemi di misurazione dei risultati ed ottimizzazione degli investimenti.

 

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Evaluating Patient Perspectives of Provider Professionalism on Twitter in an Academic Obstetrics and Gynecology Clinic: Patient Survey

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Hans Jonas, la ricerca della vita buona. "Sulle cause e gli usi della filosofia e altri scritti inediti"

Hans Jonas, la ricerca della vita buona. "Sulle cause e gli usi della filosofia e altri scritti inediti" | Italian Social Marketing Network - Newsletter 154 | Scoop.it
Secondo il pensatore tedesco Hans Jonas l’uomo si realizza in un sano pensiero filosofico, evitando gnosticismo e storture scientiste Per non diventare delle «formiche tecnologiche»

 

«Che l’immagine dell’uomo non vacilli, si offuschi e sbiadisca, che gli uomini non si riducano a formiche tecnologiche o edonisti senza anima o marionette frastornate dal nostro furibondo potere». A cosa attingere per evitare questa deriva? All’uso adeguato della filosofia che instrada verso la vita buona e all’esercizio della virtù? Sono dilemmi che hanno il sapore dell’attualità benché sollevate da Hans Jonas nel 1955. Potrebbe d’altro canto essere diversamente se «le questioni filosofiche - puntualizzava il pensatore sei anni prima - si ripropongono ad ogni nuova epoca tanto daccapo, quanto alla luce della loro intera vicenda storica antecedente?». Le citazioni provengono dalle annotazioni del filosofo appartenenti alla sua stagione canadese, dal 1949 al ’55.

 

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L’Allattamento è un diritto umano. Guida sul porre fine alla promozione inappropriata di alimenti per lattanti e bambini piccoli.

L’Allattamento è un diritto umano. Guida sul porre fine alla promozione inappropriata di alimenti per lattanti e bambini piccoli. | Italian Social Marketing Network - Newsletter 154 | Scoop.it

L’Allattamento è un diritto umano
IBFAN Italia ha tradotto in italiano la Guida dell’OMS su come “Porre fine alla promozione inappropriata di alimenti per lattanti e bambini piccoli”, adottata con una Risoluzione dall’Assemblea Mondiale della Sanità nel maggio 2016. La Guida integra il Codice Internazionale sulla Commercializzazione dei Sostituti del Latte Materno e mette in evidenza come alcune pratiche di marketing spesso influenzino le scelte delle madri in merito all’allattamento.
Maggior informazioni sul sito di IBFAN Italia o sul sito di GenitoriPiù.

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Una guida pratica alle principali APP per monitorare il movimento quotidiano. ASL Torino4

Una guida pratica alle principali APP per monitorare il movimento quotidiano. ASL Torino4 | Italian Social Marketing Network - Newsletter 154 | Scoop.it

A cura di Piergiorgio Ferretti, Maurizio Gottin – ASL TO4

 

APP PER LA CORSA E L’ATTIVITÀ MOTORIA QUOTIDIANA

1) RunKeeper - http://runkeeper.com/ RunKeeper sfrutta il GPS dello smartphone per raccogliere informazioni sulla corsa: inoltre è possibile attivare un “allenatore virtuale” per migliorare il tempo di corsa con un programma di allenamento specifico, ricevendo messaggi incoraggianti. RunKeeper può anche impostare passeggiate, contare i passi, misurare gite in bicicletta, canottaggio, sci e altro ancora; in generale è adatta per controllare qualsiasi sport di spostamento lungo un percorso.

2) Runtastic - http://www.runtastic.com/ App gratuita per iPhone e Android ideale per lo sport all’aperto. Come un personal trainer permette di programmare gli allenamenti e controllare i risultati nella corsa e nel ciclismo. Anche questa App sfrutta il GPS per registrare i percorsi ed i progressi delle sessioni di corsa nel tempo. Di questa applicazione esiste inoltre una versione non gratuita progettata per il fitness e gli esercizi di ginnastica e palestra da fare anche a casa: Runtastic Results - https://www.runtastic.com/it/results .

 

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Apple’s Pact with 13 Health Care Systems Might Actually Disrupt the Industry

Apple’s Pact with 13 Health Care Systems Might Actually Disrupt the Industry | Italian Social Marketing Network - Newsletter 154 | Scoop.it

An announcement on January 24 didn’t get the large amount of attention it deserved: Apple and 13 prominent health systems, including prestigious centers like Johns Hopkins and the University of Pennsylvania, disclosed an agreement that would allow Apple to download onto its various devices the electronic health data of those systems’ patients — with patients’ permission, of course.

It could herald truly disruptive change in the U.S. health care system.  The reason: It could liberate health care data for game-changing new uses, including empowering patients as never before.

Since electronic health records (EHRs) became widespread over the last decade, there has been growing frustration over the inability to make electronic data liquid — to have it follow the patient throughout the health system and to be available for more sophisticated analysis in support of improved patient care and research. Most efforts to liberate and exchange health data have focused on getting doctors and hospitals to share it with one another. Those efforts continue, but progress has been slow.


Via Antoine POIGNANT, MD, Giuseppe Fattori
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How AI and Data Analytics Are Transforming Healthcare Right Now  

How AI and Data Analytics Are Transforming Healthcare Right Now   | Italian Social Marketing Network - Newsletter 154 | Scoop.it
Amazon, Google, Apple, and other healthcare giants are betting on AI and data analytics to fix healthcare. Here’s why.

Via Lionel Reichardt / le Pharmageek, Giuseppe Fattori
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Global consensus on Social Marketing principles, concepts and techniques.

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Jeff French's curator insight, March 6, 4:56 AM
A big step forward for the Global Social Marketing Community
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Using Twitter to Understand Public Perceptions Regarding the #HPV Vaccine: Opportunities for Public Health Nurses to Engage in Social Marketing - Keim-Malpass - 2017 - Public Health Nursing - Wiley...

Using Twitter to Understand Public Perceptions Regarding the #HPV Vaccine: Opportunities for Public Health Nurses to Engage in Social Marketing - Keim-Malpass - 2017 - Public Health Nursing - Wiley... | Italian Social Marketing Network - Newsletter 154 | Scoop.it

Objectives

Given the degree of public mistrust and provider hesitation regarding the human papillomavirus (HPV) vaccine, it is important to explore how information regarding the vaccine is shared online via social media outlets. The purpose of this study was to evaluate the content of messaging regarding the HPV vaccine on the social media and microblogging site Twitter, and describe the sentiment of those messages.

Design and Sample

This study utilized a cross-sectional descriptive approach. Over a 2-week period, Twitter content was searched hourly using key terms “#HPV and #Gardasil,” which yielded 1,794 Twitter posts for analysis. Each post was then analyzed individually using an a priori coding strategy and directed content analysis.

Results

The majority of Twitter posts were written by lay consumers and were sharing commentary about a media source. However, when actual URLs were shared, the most common form of share was linking back to a blog post written by lay users. The vast majority of content was presented as polarizing (either as a positive or negative tweet), with 51% of the Tweets representing a positive viewpoint.

Conclusions

Using Twitter to understand public sentiment offers a novel perspective to explore the context of health communication surrounding certain controversial issues.

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What is Public Health??

These videos are provided for educational purposes only. Users should not rely solely on the information contained within these videos and is not intended to be a substitute for advice from other relevant sources. The author/s do not warrant or represent that the information contained in the videos are accurate, current or complete and do not accept any legal liability or responsibility for any loss, damages, costs or expenses incurred by the use of, or reliance on, or interpretation of, the information contained in the videos.
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Facebook and Twitter join US effort to attract a million new organ donor registrations

Facebook and Twitter join US effort to attract a million new organ donor registrations | Italian Social Marketing Network - Newsletter 154 | Scoop.it

The White House has launched a series of public-private initiatives to help increase organ donation and fund research into transplantation.

The initiatives aim to boost the number of people who register to become organ donors, increase the number of transplants and improve their outcomes, and fund research into new technology, including biofabrication techniques that may one day make it possible to manufacture replacement tissues and organs. The effort was announced at a White House organ summit held on …

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