The Socialsphere
359 views | +0 today
Follow
 
Scooped by zonestrategy
onto The Socialsphere
Scoop.it!

5 case studies of brands using niche social sites (and why you should too) – Simply Zesty - Simply Zesty

5 case studies of brands using niche social sites (and why you should too) – Simply Zesty - Simply Zesty | The Socialsphere | Scoop.it
Niche social sites are growing in popularity for brands, as they seek to find new ways to reach their consumers outside of the increasingly noisy 'big...
more...
No comment yet.
The Socialsphere
Curated collection of news and trends in digital that have an impact on business and society.
Curated by zonestrategy
Your new post is loading...
Your new post is loading...
Scooped by zonestrategy
Scoop.it!

Facebook working on location-based mobile ads

Facebook working on location-based mobile ads | The Socialsphere | Scoop.it
Facebook is working on a location-based mobile ad product that could give companies real-time data on users' whereabouts, reports Bloomberg. Being able to isolate the instant just before a customer...
more...
No comment yet.
Scooped by zonestrategy
Scoop.it!

This 21-Year-Old May Have Cracked The Future Of Mobile Advertising

This 21-Year-Old May Have Cracked The Future Of Mobile Advertising | The Socialsphere | Scoop.it
Bribes as a business model....
more...
No comment yet.
Scooped by zonestrategy
Scoop.it!

Cool new tool lets you see size of mobile market in your country

Cool new tool lets you see size of mobile market in your country | The Socialsphere | Scoop.it
Mobile has been exploding in growth over the last couple of years, and a brilliant new data tool lets you research how big the market is in your count...
more...
No comment yet.
Scooped by zonestrategy
Scoop.it!

Study shows Facebook Timeline extends post lifetime, increases engagement by 13%

Study shows Facebook Timeline extends post lifetime, increases engagement by 13% | The Socialsphere | Scoop.it
According to a recent study by Sotrender, despite any gripes brands may have had, after having the (not so new anymore) Facebook Timeline forced upon them, the change has had a positive ...
more...
No comment yet.
Scooped by zonestrategy
Scoop.it!

Traditional CRM vs social CRM (Infographic)

Traditional CRM vs social CRM (Infographic) | The Socialsphere | Scoop.it
Over the past two years Our Social Times has hosted social CRM conferences in London, New York and Paris.
more...
No comment yet.
Scooped by zonestrategy
Scoop.it!

Introducing the App Center

Introducing the App Center | The Socialsphere | Scoop.it
Today, we’re announcing App Center, a new place for people to find social apps. App Center gives developers an additional way to grow their apps and creates opportunities for more types of apps to be successful.
more...
No comment yet.
Scooped by zonestrategy
Scoop.it!

The Secret to Social Commerce is Social Utility [Presentation]

The Secret to Social Commerce is Social Utility [Presentation] | The Socialsphere | Scoop.it
Here's a short presentation on how to turn social media into social sales by offering social utility; helping people solve their problems socially and solve the...
more...
No comment yet.
Scooped by zonestrategy
Scoop.it!

TechCrunch | Research: Only 6% of UK Consumers Care About TV Apps; 12% Want Mobile TV; 19% Want 3D

TechCrunch | Research: Only 6% of UK Consumers Care About TV Apps; 12% Want Mobile TV; 19% Want 3D | The Socialsphere | Scoop.it
Attention TV world: consumers, it appears, are not as tech-friendly as you might think.
more...
No comment yet.
Scooped by zonestrategy
Scoop.it!

Want Breakthrough Ideas? First, Listen To The Freaks And Geeks

Want Breakthrough Ideas? First, Listen To The Freaks And Geeks | The Socialsphere | Scoop.it
The stairs to our company’s fourth-floor loft posed a challenge for the dominatrixes. Many were wearing vertiginous Jimmy Choos and Christian Louboutins, and there was a bit of grumbling by the time they got to the top.
more...
No comment yet.
Scooped by zonestrategy
Scoop.it!

TechCrunch | Klout and PeerIndex Don’t Measure Influence. Brian Solis Explains What They Actually Do

TechCrunch | Klout and PeerIndex Don’t Measure Influence. Brian Solis Explains What They Actually Do | The Socialsphere | Scoop.it
Whether you like it not, Klout, Kred, PeerIndex, and Radian6 are measuring your social capital -- not your influence but your potential for it.
more...
No comment yet.
Scooped by zonestrategy
Scoop.it!

TechCrunch | Licensed To Spin: Turntable.fm Inks Deals With The Big Four

TechCrunch | Licensed To Spin: Turntable.fm Inks Deals With The Big Four | The Socialsphere | Scoop.it
From the outset, the biggest appeal of social music platform Turntable.fm has been its synchronous listening in public rooms where anyone can become the dee-jay.
more...
No comment yet.
Scooped by zonestrategy
Scoop.it!

Foursquare Says Farewell to Google Maps, Joins OpenStreetMap Movement

Foursquare Says Farewell to Google Maps, Joins OpenStreetMap Movement | The Socialsphere | Scoop.it
Foursquare is parting ways with Google Maps in favor of crowdsourced maps created by the OpenStreetMap project.
more...
No comment yet.
Scooped by zonestrategy
Scoop.it!

Top 50 case-studies of airlines and airports excelling in social media | Leaders in airline & airport customer engagement :: SimpliFlying

Top 50 case-studies of airlines and airports excelling in social media | Leaders in airline & airport customer engagement :: SimpliFlying | The Socialsphere | Scoop.it
Even though it seems like yesterday, our popular top 10 initiative has reached its first birthday and we’ve decided to celebrate it with a king-size slide...
more...
No comment yet.
Scooped by zonestrategy
Scoop.it!

Six Types of Social Shopper; What Leo Burnett Says Brands Need to Know [inforgraphic]

Six Types of Social Shopper; What Leo Burnett Says Brands Need to Know [inforgraphic] | The Socialsphere | Scoop.it
A recent study from ad agency Leo Burnett and its digital arm ARC Worldwide reveals new data on what the social customer really wants from his or her shopping e...
more...
No comment yet.
Scooped by zonestrategy
Scoop.it!

Microsoft's New Social Network, So.cl: It's Like Google+ For Wonks

Microsoft's New Social Network, So.cl: It's Like Google+ For Wonks | The Socialsphere | Scoop.it
File this in the "we-try-it-out-so-you-don't-have-to" category. So.cl is a derivative social network that may be useful to students, but it won't fly elsewhere.
more...
No comment yet.
Scooped by zonestrategy
Scoop.it!

Baidu aims to rival iOS, Android with own smartphone, OS and app store

Baidu aims to rival iOS, Android with own smartphone, OS and app store | The Socialsphere | Scoop.it
Baidu has announced details of its soon-to-launch new smartphone and the cloud-centric operating system (OS) that will power it. The Chinese search giant says that the move, which will ...
more...
No comment yet.
Scooped by zonestrategy
Scoop.it!

Foursquare promises 'a lot of love' for UK brands and users

Foursquare promises 'a lot of love' for UK brands and users | The Socialsphere | Scoop.it
Stuart Dredge: Omid Ashtari admits that the social location service needs to do more to win Brits round to social location...
more...
No comment yet.
Scooped by zonestrategy
Scoop.it!

Advertisers Facebook Budget Increase 4x As They Warm To Social Ads

Advertisers Facebook Budget Increase 4x As They Warm To Social Ads | The Socialsphere | Scoop.it
With the jury still out on how much revenue Facebook's new ad formats are actually generating for the company, their effectiveness appears to be incre...
more...
No comment yet.
Scooped by zonestrategy
Scoop.it!

LinkedIn buys Slideshare for $118m - Computer Business Review

The professional social network has acquired Slideshare for $118.75m in a combination of 55% stock and 45% cash.
more...
No comment yet.
Scooped by zonestrategy
Scoop.it!

What Your Klout Score Really Means

What Your Klout Score Really Means | The Socialsphere | Scoop.it
Last spring Sam Fiorella was recruited for a VP position at a large Toronto marketing agency. With 15 years of experience consulting for maj...
more...
No comment yet.
Scooped by zonestrategy
Scoop.it!

Foursquare hits 20 million users and 2 billion checkins, seeing a million new signups per month

Foursquare hits 20 million users and 2 billion checkins, seeing a million new signups per month | The Socialsphere | Scoop.it
Celebrating what its users have christened 4sqDay, location-centric service Foursquare has announced that it now has 20 million users accounting for 2 billion checkins and adding another ...
more...
No comment yet.
Scooped by zonestrategy
Scoop.it!

The 5 basic rules of calculating fan (or follower) value

The 5 basic rules of calculating fan (or follower) value | The Socialsphere | Scoop.it
The 5 basic rules of calculating the value of a Facebook ‘fan’ A question that routinely comes up in social media circles is what is the value of a Facebook fan? (The question also applies to...
more...
No comment yet.
Scooped by zonestrategy
Scoop.it!

How to Track Traffic From Pinterest in Google Analytics

How to Track Traffic From Pinterest in Google Analytics | The Socialsphere | Scoop.it
How many referrals does Pinterest generate? Are those visits valuable? Try these four ways to measure Pinterest using Google Analytics.
more...
No comment yet.
Scooped by zonestrategy
Scoop.it!

31 Million Social Gamers Have Used Virtual Currency [Headlines] @PSFK

31 Million Social Gamers Have Used Virtual Currency [Headlines] @PSFK | The Socialsphere | Scoop.it
A report in USA Today looks at the rise of 'social gaming' and the associated economy.
more...
No comment yet.