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The Chinese Do Mind Your Manners - Translation Services 24

The Chinese Do Mind Your Manners - Translation Services 24 | news & tech | Scoop.it
Let’s say you have a spectacular product that has celebrated success in the Western market.
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Don’t Mess With Success: When Big Brands Fail - Translation Services 24

Don’t Mess With Success: When Big Brands Fail - Translation Services 24 | news & tech | Scoop.it
Originally, the process of branding was developed to protect products from failure. Companies like Campbell’s, Heinz and Quaker Oats in the 19th century grew more concerned at the time about their consumer’s reaction to mass-produced products.
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Despite Demand The Italian Lemon Trade Declines - Translation Services 24

Despite Demand The Italian Lemon Trade Declines - Translation Services 24 | news & tech | Scoop.it
Think of the lemon and all of its associations.
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What Defines Social Networking on Facebook? - Translation Services 24

What Defines Social Networking on Facebook? - Translation Services 24 | news & tech | Scoop.it
Whether it’s new friends and acquaintances or school mates we have not seen in the past ten years, the phrase ‘add me on Facebook’ is most likely to come about sometime during that meeting.
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Brand Translation Troubles: When A Dictionary Is Simply Not Enough - Translation Services 24

Brand Translation Troubles: When A Dictionary Is Simply Not Enough - Translation Services 24 | news & tech | Scoop.it
Companies that market their brands globally strive to keep a singular identity with their marketing campaigns and brand messages.
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Big Corporations Wake Up To The Smell Of Tax Dodge - Translation Services 24

Big Corporations Wake Up To The Smell Of Tax Dodge - Translation Services 24 | news & tech | Scoop.it
The US tax man has brought many big corporations into the spotlight so far this year - the most recent being Apple, accused of committing the same ‘offence’ as the likes of Rupert Murdoch’s News Corporation, Google, Microsoft and even Facebook.
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The Maasai Brand: Seeking Respect For People And Culture - Translation Services 24

The Maasai Brand: Seeking Respect For People And Culture - Translation Services 24 | news & tech | Scoop.it
If a tourist walks up to you and asks for permission to take a picture of you to keep, you would probably decline, finding it rather flattering, but a rather odd request nonetheless.
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Digital Product Placement: The New Wave of Advertising - Translation Services 24

Digital Product Placement: The New Wave of Advertising - Translation Services 24 | news & tech | Scoop.it
How many of us get annoyed when the advertisement interrupts a show we are currently watching on television? Or get frustrated on Youtube during the five seconds of wait before the ‘skip ads’ link appears?
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