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The Future of Marketing is not about Marketing ... It's about You!

The Future of Marketing is not about Marketing ... It's about You! | New trends of marketing | Scoop.it
Don't look back...you're not going that way.The future of marketing is not about technology, trends, shiny objects or case studies.
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How to engage consumers: 5 lessons from social movements - GreenBiz.com (blog)

How to engage consumers: 5 lessons from social movements - GreenBiz.com (blog) | New trends of marketing | Scoop.it
GreenBiz.com (blog) How to engage consumers: 5 lessons from social movements GreenBiz.com (blog) From the civil rights movement of the 1960s to marriage equality in the 21st century, successful social movements inspire people to take action, and...
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Article describing how important is the social impact on the consumer engagement. In a way, it is link to the marketinf which helps the company to obtain and keep its clients.

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Global Trends in Marketing Research with Murphy, Chadwick, and ...

Global Trends in Marketing Research with Murphy, Chadwick, and ... | New trends of marketing | Scoop.it
Panel Discussion on Global Trends in Marketing Research Moderator: Greg Rogers, Global Director of Consumer Market Knowledge, Proctor and Gamble Panelists (via Web Conferencing): Leonard Murphy, Chief Editor & Principal Consultant at GreenBook, ...
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Resume of a we-conference talking about Global trends in Marketing. Discussion and explanation of a Global director of Procter and Gamble and a panel.

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Future Studies: Technology, 25 Years from Now - Institutional Investor (subscription) (blog)

Future Studies: Technology, 25 Years from Now - Institutional Investor (subscription) (blog) | New trends of marketing | Scoop.it
Future Studies: Technology, 25 Years from Now Institutional Investor (subscription) (blog) The loudest critics of technology — especially of the start-up world — stick to consumer-facing companies, without understanding the trends behind them or...
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A huge lookback 25years from now to understand a bit more what can happen in the next years on the marketing & the technologic fields

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Mobile Marketing in the App Age - Gourmet Retailer

Mobile Marketing in the App Age - Gourmet Retailer | New trends of marketing | Scoop.it
Gourmet Retailer
Mobile Marketing in the App Age
Gourmet Retailer
The bricks-and-mortar store retailer and the e-retailer need to be aware of these current trends and decide what to change in their way of doing business.
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In this one the author explains the differences between marketing on mobile and other forms of marketing. Furthermore  It explains how it change the behavior/way to buy of its consumer.

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Marketing Can No Longer Rely on the Funnel - blogs.hbr.org (blog)

Marketing Can No Longer Rely on the Funnel - blogs.hbr.org (blog) | New trends of marketing | Scoop.it
Marketing Can No Longer Rely on the Funnel
blogs.hbr.org (blog)
What we found says as much about the future of business as it does about the future of marketing. According to these marketers, the primary problem ...
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Article explaining that nowadays, with this "digital" time, the funnel , within the prospect move from consideration to purchase, is not anymore working that much.

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Cloud Computing Trends and Latest Stats - Smart Data Collective

Cloud Computing Trends and Latest Stats - Smart Data Collective | New trends of marketing | Scoop.it
Cloud Computing Trends and Latest Stats
Smart Data Collective
More businesses are tapping into the cloud every year.
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This article relates the explosion of the use of Clouds.
Being/beginning a part of the future of marketing.
By this share of data we can access to a new kind of prospect/customer.

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Rock Your Relationships and Increase Sales with Words - Small Business Trends

Rock Your Relationships and Increase Sales with Words - Small Business Trends | New trends of marketing | Scoop.it
Rock Your Relationships and Increase Sales with Words
Small Business Trends
Small Business Trends News • Resources • Advice. Trending: ... Your words are your marketing tools that will negate or build sales.
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This scoop it explain how to switch "prospects" into "friends" which is base in the building of a true relationship.

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Top 10 Predictions for 2014 from Ten Leading Marketers - Pitch (blog)

Top 10 Predictions for 2014 from Ten Leading Marketers - Pitch (blog) | New trends of marketing | Scoop.it
Pitch (blog)
Top 10 Predictions for 2014 from Ten Leading Marketers
Pitch (blog)
Trends will shift from campaign marketing to content marketing and 2013 has shown glimpses of widely appreciated content marketing examples across the globe.
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Article resuming few important trends for 2014. Each trend is explained by a famous marketer from a global/international company.

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Why marketers shouldn't fear Gmail's new unsubscribe button ...

Why marketers shouldn't fear Gmail's new unsubscribe button ... | New trends of marketing | Scoop.it
On top of the recent introduction of the “promotions” tab and a change to the way it displays images that limits the amount of available consumer data, some marketers are starting to feel like Google is out to get them.
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This article explain why marketer will still be able to use emailing to reach people, even if these people use Gmail.

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Changes for Marketing in the future

Professor Jean-Pierre Baeyens from the Solvay Brussels School of Economics & Management answers questions about Marketing Video service by Bacio Productions ...
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The Marketing Week | News | Marketing Week

The Marketing Week | News | Marketing Week | New trends of marketing | Scoop.it
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
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Intéressant résumé hebdomadaire des dernières tendances du marketing

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Pubcon Founder Brett Tabke on the Future of Google Search & the Decline of ... - Business 2 Community

Pubcon Founder Brett Tabke on the Future of Google Search & the Decline of ... - Business 2 Community | New trends of marketing | Scoop.it
Pubcon Founder Brett Tabke on the Future of Google Search & the Decline of ...
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Interview of Brett Tabke, founder of Pubcon, The premier social media and optimization search marketing conferences.
He's explaining how marketing will change, and Ho Google is not going to be the only one anymore.

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Taking Care of Business: Better B2B marketing plans - Truck News

Taking Care of Business: Better B2B marketing plans - Truck News | New trends of marketing | Scoop.it

New wayTaking Care of Business: Better B2B marketing plans
Truck News
And that is especially true when it comes to business-to-business (B2B) marketing plans.

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New way to understand how marketing can change. This article focus more on the BtoB aspect, and explain this possible change.

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Freeman Unveils Face-to-Face Marketing Trends Report - Exhibitor Online

Freeman Unveils Face-to-Face Marketing Trends Report - Exhibitor Online | New trends of marketing | Scoop.it
Freeman Unveils Face-to-Face Marketing Trends Report
Exhibitor Online
Freeman released the Freeman Connections Report – an overview of key trends and insights impacting face-to-face marketing today and into the future.
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Article talking about the trends of the face to face marketing from the freeman connection report.
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8 trends shaping the future of marketing - Marketing Interactive

8 trends shaping the future of marketing - Marketing Interactive | New trends of marketing | Scoop.it
8 trends shaping the future of marketing Marketing Interactive “The whole idea of using services as a means to market through apps – such as an app to help you on your daily run or an app where you catch virtual butterflies – they change how you...
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A little check-up of some marketing possibilities of change offered in the future.

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Scoreboard Social can track marketing efforts - Goshen News

Scoreboard Social can track marketing efforts - Goshen News | New trends of marketing | Scoop.it
Scoreboard Social can track marketing efforts
Goshen News
Particularly with technology and social media, things change fast and the volume of information, tools and advice on what to do to keep up can be nearly overwhelming.
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Content Marketing: 4 Ways It's About to Change - Fox Business

Content Marketing: 4 Ways It's About to Change
Fox Business
A new report from Contently — a site that connects content-hungry brands with the journalists who cook it up — outlines four major trends that are shaping the future of content marketing.
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Four Principles of E-commerce for Every Marketer: Aspiration - Business 2 Community

Four Principles of E-commerce for Every Marketer: Aspiration - Business 2 Community | New trends of marketing | Scoop.it
Business 2 Community
Four Principles of E-commerce for Every Marketer: Aspiration
Business 2 Community
Once you've built a solid marketing structure, you can begin addressing their deepest aspirations throughout communications and content.
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Article reminding that the main objective is not to understand what the customer wants to buy, but to understand for what purpose and what does he wants to become.

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As times and technology change fast, shifting the marketing mindset is essential - The Nation

As times and technology change fast, shifting the marketing mindset is essential - The Nation | New trends of marketing | Scoop.it
As times and technology change fast, shifting the marketing mindset is essential The Nation Through extensive experience, I have discovered that the challenges facing marketers are greater than ever, as theories and methods that have succeeded in...
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What Do Changes in the C-Suite Mean for Marketers' Future? - MarketingProfs.com (subscription)

What Do Changes in the C-Suite Mean for Marketers' Future? - MarketingProfs.com (subscription) | New trends of marketing | Scoop.it
MarketingProfs.com (subscription)
What Do Changes in the C-Suite Mean for Marketers' Future?
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Article explaining the evolution of the Customer experience offered  by the company.

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Top Online Reputation Management Tips for Brand Marketers - Forbes

Top Online Reputation Management Tips for Brand Marketers - Forbes | New trends of marketing | Scoop.it
Forbes
Top Online Reputation Management Tips for Brand Marketers
Forbes
Don Sorensen discusses online reputation strategy at Financial Times Future of Marketing Summit in NY. Online reputation management ...
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Article explaining the growing importance of a good online reputation for marketers.

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Business technology: 'Change is the new norm' - Scranton Times-Tribune

Business technology: 'Change is the new norm' - Scranton Times-Tribune | New trends of marketing | Scoop.it
Business technology: 'Change is the new norm'
Scranton Times-Tribune
"Security and privacy in the future … is going to be vital, regardless of the organization," he said.
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This article explain why enterprises have to change if they want to keep growing. This norm is going to be much more important in the next years, where people will see the change as a new and positive thing.

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Future Trends in Marketing - PRSA 2013 International Conference

Green Buzz Agency attended the 2013 PRSA International Conference in Philadelphia, PA and caught up with some of the speakers. Watch as they share their view...
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Short-Interviews lors du PRSA ( Public Relation Society of America), effectuées auprès de directeurs marketing  (Cisco, Coca Cola..) sur l'importance du video marketing, (le story telling plus particulièrement) qui va nettement s'amplifier dans un avenir proche.

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Making the enterprise look more like the public cloud - SiliconANGLE (blog)

Making the enterprise look more like the public cloud - SiliconANGLE (blog) | New trends of marketing | Scoop.it
SiliconANGLE (blog) Making the enterprise look more like the public cloud SiliconANGLE (blog) “There are drastic changes happening in the hardware, the software, the infrastructure [of the data center], it's really a hot trend and one to keep a...
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Etude de l'impact du Cloud sur les cibles potentiels du marketing, et de comment les entreprises cherchent à bénéficier de la bonne image véhiculé par le cloud.

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7 Ways Google Glass Will Change Search, And How It Should Change Your ... - Marketing Land

7 Ways Google Glass Will Change Search, And How It Should Change Your ... - Marketing Land | New trends of marketing | Scoop.it
7 Ways Google Glass Will Change Search, And How It Should Change Your ...
Marketing Land
Possibly. But is this the future of search?
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Article sur les possibles évolution du marketing, plus particulièrement celui qui sera développé sur les Google Glass, un jour accessible au grand public.

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