New thinking
315 views | +0 today
Follow
New thinking
New ideas and studies in psychology of communication and influence
Curated by Stefan Vadocz
Your new post is loading...
Your new post is loading...
Scooped by Stefan Vadocz
Scoop.it!

INFLUENCE AT WORK official site - Home

INFLUENCE AT WORK official site - Home | New thinking | Scoop.it

One of the best books on psychology of influence. It tells you about the six principles of influence.

 

“This book is the de facto standard to learn the psychology of persuasion. If you don't read it, I hope you enjoy pounding your head against the wall and throwing away marketing dollars."
GUY KAWASAKI

more...
No comment yet.
Scooped by Stefan Vadocz
Scoop.it!

The Best Consumer Behavior Books | GutsyBooks

The Best Consumer Behavior Books | GutsyBooks | New thinking | Scoop.it
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisionsby Dan ArielyPublished: Apr 27, 2010Score: 23.9. The Tipping Point: How Little Things Can ...
more...
No comment yet.
Scooped by Stefan Vadocz
Scoop.it!

Awesome Marketing and Business Books

Awesome Marketing and Business Books | New thinking | Scoop.it
Influence 99x150 Awesome Marketing and Business Books Recommended by the State of Search Team Influence: The Psychology of Persuasion – Robert Cialdini. For anybody active in marketing this is a recommended book to help you ...
more...
No comment yet.
Scooped by Stefan Vadocz
Scoop.it!

5 excruciatingly dumb things PR pros do with social media | Articles

5 excruciatingly dumb things PR pros do with social media | Articles | New thinking | Scoop.it
Online networks have great potential for you and your clients. Are you throwing that potential down the sewer? Well, are you?
more...
No comment yet.
Scooped by Stefan Vadocz
Scoop.it!

Top 7 Influential Business Thinkers

Top 7 Influential Business Thinkers | New thinking | Scoop.it
Not only management consultants and economists but also writers have influence on business. Their ideas, somewhat, have changed the way companies business.
more...
No comment yet.
Scooped by Stefan Vadocz
Scoop.it!

Branding | Sotology.com

While it may seem obvious, the correlation between digital presence and strategic planning is not easily made; and although, many people tout the idea that social media management is an isolated initiative, nothing could be further from the truth.
more...
No comment yet.
Scooped by Stefan Vadocz
Scoop.it!

89 Recommendations For The Entrepreneur's Bookshelf ...

89 Recommendations For The Entrepreneur's Bookshelf.
more...
No comment yet.
Scooped by Stefan Vadocz
Scoop.it!

5 Greatest Psychology & Persuasion Experts to Follow on Twitter ...

5 Greatest Psychology & Persuasion Experts to Follow on Twitter ... | New thinking | Scoop.it
Categorized | Influence: The Psychology Of Persuasion ... of Johnny Bunko, and Free Agent Nation. 2.
more...
No comment yet.
Scooped by Stefan Vadocz
Scoop.it!

Evolution of Narcissism: Why We're Overconfident, and Why It Works

Evolution of Narcissism: Why We're Overconfident,  and Why It Works | New thinking | Scoop.it
Believing you're better than you are may help you succeed, a new study says.
more...
No comment yet.
Scooped by Stefan Vadocz
Scoop.it!

Perception, Persuasion, and Promotions in Media – A Look at How ...

Yet another relevant example comes from the work of Dan Ariely, a visiting professor at MIT. An advert for subscription to The Economist offered three options: 1) a one-year subscription to all online content as far back as 1997, for $59; ....
more...
No comment yet.
Scooped by Stefan Vadocz
Scoop.it!

The 50 Best Social Psychology Books on Persuasion, Influence and ...

The 50 Best Social Psychology Books on Persuasion, Influence and ... | New thinking | Scoop.it
The Heath brothers (Dan Heath and Chip Heath) put out some of my favorite material on the subject of persuasion (more on that later). Their book Switch aims to answer the ...
Stefan Vadocz's insight:

I think this one of the best collections around.

more...
No comment yet.
Scooped by Stefan Vadocz
Scoop.it!

80% of CEOs Do Not Really Trust Marketers (Except If They Are "ROI Marketers") | The Fournaise Marketing Group - The Marketing Performance Booster™

80% of CEOs Do Not Really Trust Marketers (Except If They Are "ROI Marketers") | The Fournaise Marketing Group - The Marketing Performance Booster™ | New thinking | Scoop.it
CEOs Want ROI Marketers 100% Focused on Generating, Tracking & Boosting Customer Demand for their Products/Services
more...
No comment yet.
Scooped by Stefan Vadocz
Scoop.it!

Branding Is About Creating Patterns, Not Repeating Messages

Branding Is About Creating Patterns, Not Repeating Messages | New thinking | Scoop.it
In the latest Method 10x10 piece, Marc Shillum argues that branding lies in creating patterns that add up to a whole, rather than repeating a monolithic message.
more...
No comment yet.
Scooped by Stefan Vadocz
Scoop.it!

5 Reasons You Need to Meet in Person

5 Reasons You Need to Meet in Person | New thinking | Scoop.it
My clients are just like yours: They want to Skype, email and text. But here's why you still need face time.
more...
No comment yet.
Scooped by Stefan Vadocz
Scoop.it!

Communication Skills Power: Book List: Which of these have You ...

Communication Skills Power: Book List: Which of these have You ... | New thinking | Scoop.it
I have underlined the most influential books that I've read this year: 1. ... YES - 50 Scientifically Proven Strategies for Persuasion - Dr.Cialdini ... Sway: The Irresistable Pull of Irrational Behavior - Ori & Rom Brafman ...
more...
No comment yet.
Scooped by Stefan Vadocz
Scoop.it!

A Linkfest For The Smartest People On The Web

A Linkfest For The Smartest People On The Web | New thinking | Scoop.it
Malcolm Gladwell: Taxes Were High and Life Was Just Fine - via Openculture – Malcolm Gladwell, the bestselling author of The Tipping Point, Blink, and Outliers, has lost some friends lately among geeks (term used lovingly, if not self-...
more...
No comment yet.
Suggested by Shamengo
Scoop.it!

Tal Ben Shahar : Positive psychology

Tal Ben Shahar is a teacher and writer in the areas of positive psychology and leadership. Discover his philosophy. Want to join our community and hear more ...
more...
No comment yet.
Rescooped by Stefan Vadocz from Digital Marketing & Communications
Scoop.it!

What Does It Take To Be a Social Strategist? [INFOGRAPHIC]

What Does It Take To Be a Social Strategist? [INFOGRAPHIC] | New thinking | Scoop.it
Looking to break into a social media career? Here's everything you need to know about the job and the people who do it every day.

Via Alex Butler
more...
No comment yet.
Scooped by Stefan Vadocz
Scoop.it!

What The Data Says About Our Twitter & Facebook Assumptions

What The Data Says About Our Twitter & Facebook Assumptions | New thinking | Scoop.it
There are many written and unwritten rules on how to use Twitter and Facebook for marketing. Some may say, “ retweet this way” or “reply to Facebook comments” that way. The most helpful of these rules are the ones based on hard data.
more...
No comment yet.
Scooped by Stefan Vadocz
Scoop.it!

The 70 Best Social Media Infographics

The 70 Best Social Media Infographics | New thinking | Scoop.it
The following social media infographics are in 7 different categories (1. Social Media – general 2. Facebook 3. Twitter 4. Blogging 5. Word of Mouth 6. Viral / You Tube 7.
more...
No comment yet.
Scooped by Stefan Vadocz
Scoop.it!

12 Mortals That Will Rock Your KM (Part II)

12 Mortals That Will Rock Your KM (Part II) | New thinking | Scoop.it
Ariely is a professor in Behavioural Economics (BE). What has KM got to do with BE, you say? I'd say KM has everything to do with changing behaviour and influencing decision-making. That means you need to know something about BE.
more...
No comment yet.