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Data: Five Improvements Every CMO Needs to Make by @wilcoxaj

Data: Five Improvements Every CMO Needs to Make by @wilcoxaj | Digital-News on Scoop.it today | Scoop.it
Using historic data to develop your marketing strategy? You may miss important opportunities to grow your business. Accessible data can help.
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iBeacon – Has "Minority Report" Finally Arrived?

iBeacon – Has "Minority Report" Finally Arrived? | Digital-News on Scoop.it today | Scoop.it
iBeacon is a micro-location and positioning protocol that lets your phone interact with low power transmitters (or beacons) placed in strategic locations. But how does iBeacon work and how will it benefit marketers?
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Twitter to Kill @ Replies and #Hashtags?

Twitter to Kill @ Replies and #Hashtags? | Digital-News on Scoop.it today | Scoop.it
Could you imagine Twitter without @replies or #hashtags? It seems Twitter is considering eliminating both, even though they are deeply ingrained within Twitter user culture.
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Delta & LinkedIn Team Up for In-Flight Mentoring Program

Delta & LinkedIn Team Up for In-Flight Mentoring Program | Digital-News on Scoop.it today | Scoop.it
The program, Delta Innovation Class, invites LinkedIn users to apply for a chance to sit next to a so-called industry leader during a flight to an event.
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Hot Pockets and Degree Men Create Bracket-Style Video Challenges

Hot Pockets and Degree Men Create Bracket-Style Video Challenges | Digital-News on Scoop.it today | Scoop.it
Inspired by March Madness, the companies behind the frozen food and men’s care products are asking fans to vote on branded video content.
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Use Niche Marketing to Build Big Profits with CRM

Use Niche Marketing to Build Big Profits with CRM | Digital-News on Scoop.it today | Scoop.it
Sometimes in business it's smart to strive to be a "small giant" and spend your time finding a niche, smaller market and being the best at it - in fact, dominating it.
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3 Ways to Maximize Email Marketing Results This Year

3 Ways to Maximize Email Marketing Results This Year | Digital-News on Scoop.it today | Scoop.it
Although the growth of social media and mobile marketing has caused some to question whether email marketing is still relevant, in fact email marketing remains an incredibly powerful and trusted communication vehicle.
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Twitter Officially Shutters Its #Music App - AllTwitter

Twitter Officially Shutters Its #Music App - AllTwitter | Digital-News on Scoop.it today | Scoop.it
Twitter Officially Shutters Its #Music App
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10 Years In Social Media [INFOGRAPHIC] - AllTwitter

10 Years In Social Media [INFOGRAPHIC] - AllTwitter | Digital-News on Scoop.it today | Scoop.it
10 Years In Social Media [INFOGRAPHIC]
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Sheryl Sandberg: No 2008 Agreement With Google To Limit Recruiting Of Its Employees - AllFacebook

Sheryl Sandberg: No 2008 Agreement With Google To Limit Recruiting Of Its Employees - AllFacebook | Digital-News on Scoop.it today | Scoop.it
When Facebook Chief Operating Officer Sheryl Sandberg left Google to join the social network in 2008, all Google employees were fair game in terms of recruitment, Sandberg said in a court filing for a lawsuit in which neither she nor Facebook are named, as reported by Bloomberg.
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Facebook Offers More Details On New Pages Layout - AllFacebook

Facebook Offers More Details On New Pages Layout - AllFacebook | Digital-News on Scoop.it today | Scoop.it
With the new layout for Facebook pages on desktop in the process of being rolled out, the social network sought to answer the most common questions from page administrators with a post on the Facebook for Business page.
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Mark Zuckerberg Not Pacified By White House Meeting On Government Surveillance - AllFacebook

Mark Zuckerberg Not Pacified By White House Meeting On Government Surveillance - AllFacebook | Digital-News on Scoop.it today | Scoop.it
Facebook Co-Founder and CEO Mark Zuckerberg and five other technology executives met with President Barack Obama at the White House last Friday to discuss the National Security Agency and government surveillance, but the meeting apparently did not adequately address Zuckerberg’s concerns, based on a statement released by the social network.
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8 Ways To Effectively Promote Your Services Through Blogging

8 Ways To Effectively Promote Your Services Through Blogging | Digital-News on Scoop.it today | Scoop.it
There are a lot of different ways to make money either directly or indirectly from a blog, but using a blog to promote services is often an
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Adobe Aims for Unity in Brand Assets & Customer Profiles

Adobe Aims for Unity in Brand Assets & Customer Profiles | Digital-News on Scoop.it today | Scoop.it
The major upgrades to Adobe Marketing Cloud span all six of its products. A central theme is unifying not only customer data but also creative assets, marketing work flows, and Adobe products.
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New "Retargeting Playbook" Arms Marketers With Best Practices

New "Retargeting Playbook" Arms Marketers With Best Practices | Digital-News on Scoop.it today | Scoop.it
"The Retargeting Playbook" covers strategies from basic to advanced, gives tips on how to set up retargeting campaigns, and shares best practices and case studies. ClickZ chats with author Lauren Vaccarello.
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Is Your Brand Sending Emails Thursdays at Lunch Time? So Is Everyone Else [Study]

Is Your Brand Sending Emails Thursdays at Lunch Time? So Is Everyone Else [Study] | Digital-News on Scoop.it today | Scoop.it
A study of 2,000 email lists and 93,000 emails by TrackMaven finds that the approaches many brands have taken toward email marketing are stale. Here are five tips to give your campaigns a boost.
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Target Turns TV Viewership Into a Shoppable Experience on Second-Screen

Target Turns TV Viewership Into a Shoppable Experience on Second-Screen | Digital-News on Scoop.it today | Scoop.it
Viewers are able to purchase Target products on an online simulcast via their second screen, while watching them on the TBS show Cougar Town.
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7 Days Through Google Glass: The Experience

7 Days Through Google Glass: The Experience | Digital-News on Scoop.it today | Scoop.it
For seven days I "forced" myself to only use Google Glass in place of my phone, tablet, or computer for any task that the wearable technology could execute. It was quite an interesting experience that I want to share with you.
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Market Through Shared Interests and Passions Using Social Media

Market Through Shared Interests and Passions Using Social Media | Digital-News on Scoop.it today | Scoop.it
Marketing to people who have similar interests may carry a greater value proposition than marketing to those who don't, even though they may be socially connected.
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The NoFollow Tag – When and How to Use it to Prevent Google from Penalizing You

The NoFollow Tag – When and How to Use it to Prevent Google from Penalizing You | Digital-News on Scoop.it today | Scoop.it
There are some website owners that use black hat techniques in their SEO practices. These include, but are not limited to techniques such as cloaking, keyword stuffing and other dubious SEO practices. Such techniques give the offending websites value in S
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Twitter’s 10 Most Popular Accounts (And Their First Ever Tweets) [INFOGRAPHIC] - AllTwitter

Twitter’s 10 Most Popular Accounts (And Their First Ever Tweets) [INFOGRAPHIC] - AllTwitter | Digital-News on Scoop.it today | Scoop.it
Twitter’s 10 Most Popular Accounts (And Their First Ever Tweets) [INFOGRAPHIC]
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White House ‘Deeply Concerned’ After Turkey Strengthens Twitter Ban - AllTwitter

White House ‘Deeply Concerned’ After Turkey Strengthens Twitter Ban - AllTwitter | Digital-News on Scoop.it today | Scoop.it
White House ‘Deeply Concerned’ After Turkey Strengthens Twitter Ban
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Facebook Names Head Of Marketing Communications For Central And Eastern Europe, Middle East, Africa - AllFacebook

Facebook Names Head Of Marketing Communications For Central And Eastern Europe, Middle East, Africa - AllFacebook | Digital-News on Scoop.it today | Scoop.it
Mark Hamilton, who had been a client managing director, Middle East and north Africa, for Starcom Mediavest Group, joined Facebook as head of marketing communications for the central and Eastern Europe, Middle East, and Africa (CEEMEA) regions, The Drum reported.
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REPORT: Facebook Working On Mobile Analytics - AllFacebook

REPORT: Facebook Working On Mobile Analytics - AllFacebook | Digital-News on Scoop.it today | Scoop.it
Facebook’s transformation into a mobile company will continue with another huge step, as VentureBeat reported that the social network is working hard toward being able to provide its own mobile analytics platform.
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Facebook Weekly Highlights Brings You March Madness - AllFacebook

Facebook Weekly Highlights Brings You March Madness - AllFacebook | Digital-News on Scoop.it today | Scoop.it
Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured this photo of the University of Dayton Flyers celebrating an upset victory in the 2014 NCAA Division I Men’s Basketball Championship tournament.
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