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[Infographic] Social Media Engagement Analysis of BJP, AAP and INC #ElectionTracker2014

[Infographic] Social Media Engagement Analysis of BJP, AAP and INC #ElectionTracker2014 | Digital-News on Scoop.it today | Scoop.it
This year's General Elections have seen some of the watched, famous and publicised politicians come online and make as much use of social media platforms as possible. While names like Shashi Tharoor and Kapil Sibal always made waves with their presence on the micro-blogging website, Twitter.
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Trippy morphs into a travel Quora and nets $3.5M in funding - Tnooz

Trippy morphs into a travel Quora and nets $3.5M in funding - Tnooz | Digital-News on Scoop.it today | Scoop.it
Trippy, the social planning site, has relaunched as a Q&A service site similar to Quora, and received $3.5 million in a Series A funding round.
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Big Data not just to find out about consumers but give them control [VIDEO]

Big Data not just to find out about consumers but give them control [VIDEO] | Digital-News on Scoop.it today | Scoop.it
No travel conference is complete without a discussion on big data - how to access it, what it means and what to use it for
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Using mobile to get personal (and sell more) in travel

Using mobile to get personal (and sell more) in travel | Digital-News on Scoop.it today | Scoop.it
Anyone who still doubts the impact of mobile on the travel sector clearly needs their head testing - that's pretty obvious.
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How a Business Transformed Its Marketing to Meet the Needs of Its Customers | Constant Contact Blogs

How a Business Transformed Its Marketing to Meet the Needs of Its Customers | Constant Contact Blogs | Digital-News on Scoop.it today | Scoop.it
When Julia Mason joined the Buccini/Pollin Group as marketing manager for the company’s residential communities, The Residences in 2012, the company was al
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AllAnalytics - Michael Steinhart - Scientists Find GPS for DNA

AllAnalytics - Michael Steinhart - Scientists Find GPS for DNA | Digital-News on Scoop.it today | Scoop.it
A new analytics project can pinpoint your ancestral country of origin, using a sample of your DNA.
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AllAnalytics - Kevin Casey - Hadoop Jobs: How One Exec Vets Talent

AllAnalytics - Kevin Casey - Hadoop Jobs: How One Exec Vets Talent | Digital-News on Scoop.it today | Scoop.it
Think Big Analytics CEO Ron Bodkin reveals what he looks for in candidates for Hadoop and other big data-related positions.
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Dan Schawbel: 'You Have to Spend More on Marketing than Content'

Dan Schawbel: 'You Have to Spend More on Marketing than Content' | Digital-News on Scoop.it today | Scoop.it
Dan Schawbel has been called “the millennial version of Tom Peters” — a consultant, writer, columnist and public speaker known for his energy, influence and ideas. Schawbel is a young man with a long resume: he's the managing partner of Millennial Branding, a Gen Y research and consulting firm, the author of two bestsellers, Me 2.0: 4 Steps to Building Your Future and Promote Yourself: The New Rules For Career Success and a columnist at both Time and Forbes. He's been featur Topic: Customer Experience.
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Missing the Boat on IT and Technology

Missing the Boat on IT and Technology | Digital-News on Scoop.it today | Scoop.it
When you look at surveys of CEOs, such as the one by PwC in 2014, McKinsey in 2013 and IBM in 2012, they reflect what we should all know: that the innovative use of technology is one of, if not the primary, enabler of business innovation these days. Whether it’s connecting with the customer (as referenced by IBM), obtaining market insights (through analytics including big data analytics -- see this discussion of a McKinsey report), or simply finding new ways to deliver products and service Topic: Information Management.
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Helping Employees Deliver the Omnichannel Experience

Business as usual today often means the customer experience starts with the mobile experience. Smart organizations are building omnichannel solutions to provide a consistent user experience across multiple channels, with the knowledge that mobile may be the starting point of the customer journey. While we see a lot of debate around what strategies to adopt in order to complete a successful BYOD or Corporate Owned, Personally Enabled (COPE) roll out, what remains overlooked is how employee-f Topic: Mobile Enterprise.
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Gartner Rates SAP Top BI Vendor, Notes Microsoft's Growth

Gartner Rates SAP Top BI Vendor, Notes Microsoft's Growth | Digital-News on Scoop.it today | Scoop.it
Just when you thought IT budgets were recovering, Gartner dumps a bucket of cold water on the notion — particularly in the business intelligence (BI) space. According to new research, spending on BI has stagnated again, and it doesn’t look like the situation will improve in the near future. Gartner rated SAP as the biggest BI vendor by far, followed by Oracle, IBM, SAS and Microsoft. While Microsoft only ranks fifth, it experienced the most growth in the space in the past 12 months, Topic: Information Management.
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How Does Mobile Affect Purchasing Decisions?

How Does Mobile Affect Purchasing Decisions? | Digital-News on Scoop.it today | Scoop.it
About 83 percent of web traffic to B2B sites still originates from desktops, according to new data from Wpromote, an online marketing agency. But B2B would do well to watch the rise of mobile traffic in consumer sites -- and its role in purchasing decisions. According to stats from online marketing agency Wpromote, desktop web traffic to consumer sites dropped to 73 percent in the first quarter, from 82 percent and 88 percent in the same quarter in 2013 and 2012, respectively. Meanwhile, web tr Topic: Customer Experience.
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Measuring Marketing Effectiveness: Find Out if Your Content Converts

Measuring Marketing Effectiveness: Find Out if Your Content Converts | Digital-News on Scoop.it today | Scoop.it
Although much of our focus is on brand awareness and audience engagement, lead generation and customer acquisition are also important goals for content marketing programs. Use these ideas and tacti...
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Can Social Media Help Baul Musicians Spread Their Music to Tribal Kids?

Can Social Media Help Baul Musicians Spread Their Music to Tribal Kids? | Digital-News on Scoop.it today | Scoop.it
Mystic folk singers Sanjay Bhattacharya & Basudev Das Baul are known for their soul-stirring Baul music and their unique musical instruments. While Sanjay has been living a nomadic life since 15 years, Basudev runs a Baul music ashram in Shantiniketan.
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Game changer: AT&T flies into Gogo skies with in-flight LTE

Game changer: AT&T flies into Gogo skies with in-flight LTE | Digital-News on Scoop.it today | Scoop.it
Telecom conglomerate AT&T is flying straight into the Gogo skies, announcing installation of full-service LTE technology for airplanes.
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Appliance of some simple science to increase hotels online conversion

Appliance of some simple science to increase hotels online conversion | Digital-News on Scoop.it today | Scoop.it
Wondering how to increase website revenue for hotels without costly marketing campaigns targeting new customers?
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Nguyen Quang Thai's comment, October 6, 2014 8:13 AM
From this article, there are four simple methods which could improve the hotel website revenue. These are relative, arbitrary coherence and free, free, free and restrict options. A manager from Adina recommended that revenue management is important skill because it would help the hotels using resources effectively that could maximize the hotel’s revenue. Therefore, these four methods are substantially important that every hotel and resort managers should know and bear in mind. The strength of these methods is to influence customer spending more money on the product packages. It could significantly improve the hotel’s profit by selling some additional services or products. Applying these methods seems like another way of negotiation. It could give the guests chances to compare prices between other packages. So, they would tend to choose the packages because of their psychology. For those who compete in price, they are really important approaches to show the guests this is the lowest price or the best deal that people just only get at their website. For tourist, they could be forced to make decision because of time restrictions. They also seem these packages as a dealing price or discounting price. As a result, people may think that they have got a good deal and the value they will receive from the hotels is more than their value of money.
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Women are embracing solo travel thanks, in part, to social media, says poll - Tnooz

Women are embracing solo travel thanks, in part, to social media, says poll - Tnooz | Digital-News on Scoop.it today | Scoop.it
Women in the US and the UK are embracing solo travel, says a poll. Social media provides a sense of safety and companionship now that was there before.
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How Constant Contact Gets Involved in the Community | Constant Contact Blogs

How Constant Contact Gets Involved in the Community | Constant Contact Blogs | Digital-News on Scoop.it today | Scoop.it
This month, I had the honor of running with 36,000 new friends at the 118th Boston Marathon. I swore off marathons after running in 2006 in Boston, but las
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AllAnalytics - Beth Schultz - What to Expect as an Analytics Professional

AllAnalytics - Beth Schultz - What to Expect as an Analytics Professional | Digital-News on Scoop.it today | Scoop.it
Four recent analytics hires share their early career experiences.
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Microsoft's OneDrive for Business is No Slam Dunk

There’s no place like Microsoft, and there’s no need to leave. That’s what the world’s largest software company hopes you’ll believe when you get a look at OneDrive for Business, its Enterprise File Sync and Share (EFSS) service. While there’s nothing wrong with the idea — being everything to everyone isn’t a bad business strategy, if the community appreciates it and you can pull it off. And Microsoft thinks it’s off to good start. It owns th Topic: Document Management.
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OpenText Expands, More Companies Offer Salesforce Integration

OpenText Expands, More Companies Offer Salesforce Integration | Digital-News on Scoop.it today | Scoop.it
It’s been a busy few weeks in the document management space. OpenText announced it will be doubling its workforce in Canada in the next seven years and Perceptive released Content 7. For those using Salesforce.com, SpringCM and Steelbrick have teamed up to provide sales lifecycle management, while Oris4 is connecting SharePoint and Salesforce.com. We also took a look at managing metadata in SharePoint. Topic: Document Management.
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Ex-Skype CMO: Leadspace is the 'Industry's Best Kept Secret'

Ex-Skype CMO: Leadspace is the 'Industry's Best Kept Secret' | Digital-News on Scoop.it today | Scoop.it
It’s pretty cool being the chief marketing officer of a company whose product owns a third of the international market in its space.  We know. We asked.  Doug Bewsher led the marketing teams at Skype as the instant messaging and video-chat service grew to 750 million users, including owning a third of all international calls. Microsoft bought it in 2011 for $8.5 billion. “Skype is one of the great success stories in terms of being one of the most pervasive brands on the In Topic: Customer Experience.
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How Consumer Collaboration Solved the Case of the Grumpy Fliers

How Consumer Collaboration Solved the Case of the Grumpy Fliers | Digital-News on Scoop.it today | Scoop.it
Big data can tell marketers what consumers are doing, buying or rejecting. But it cannot tell you why any of those things are happening. This is the story of how a company can turn that data into useful information to drive innovation by actually collaborating with consumers. In this case, the approach helped an airline solve the case of the grumpy fliers. Here’s how: Topic: Customer Experience.
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Mobile Steps Out of its Second-Class Role

Mobile Steps Out of its Second-Class Role | Digital-News on Scoop.it today | Scoop.it
First it was desktop computers. Clunky, rooted, desktop computers.Then came laptops (which several customer service representatives have informed me are no longer called laptops, hence the extreme heat felt while using the computer on my lap was my own misuse of the tool and not a defect of the battery. But that's a story for another day).Then came smartphones and not too long after tablets, many of which belonged to the employee. A much abbreviated timeline of employee's computer workstations Topic: Mobile Enterprise.
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LinkedIn Adds Content Partners Program to Its Resume

LinkedIn Adds Content Partners Program to Its Resume | Digital-News on Scoop.it today | Scoop.it
In case you haven't noticed, professional network LinkedIn has added "content network" to its resume. To beef up that credit, the site has added a partners program to help companies create sponsored content.Sponsored updates are LinkedIn native advertisements, where company created content is distributed to targeted audiences on the site. To assist companies with creating and distributing sponsored updates, two new kinds of content marketing partners have been created – Topic: Customer Experience.
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