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What if Great Poets and Prophets Had Been Chief Marketing Officers?

What if Great Poets and Prophets Had Been Chief Marketing Officers? | Digital-News on Scoop.it today | Scoop.it
I’ve been known to enjoy a good inspirational quote from time to time. Who doesn’t, really? We all like hearing words that shed light on areas of darkness so we can forge ahead on our paths. Rece…
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Social Customer Service Pt.2: What Customers Expect From Brands

Social Customer Service Pt.2: What Customers Expect From Brands | Digital-News on Scoop.it today | Scoop.it
The relationship between consumers and brands has completely shifted with the onset of social media. Not only are consumers online and actively engaging with brands, but in a recent study done by the…
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Content Syndication: 3 Key Techniques

Content Syndication: 3 Key Techniques | Digital-News on Scoop.it today | Scoop.it
With the rapid rise of content marketing, time-pressed marketers know they have to get the most leverage out of each piece of content they produce. It’s difficult at best for marketing teams to con…
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The Secret of an Excellent Interview

The Secret of an Excellent Interview | Digital-News on Scoop.it today | Scoop.it
Be brief. Now that the secret is revealed, I will support my tenet with a few facts. Actually, you can do what I did: I watched some television with a stopwatch to see how long an answer people provi…
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It’s Not Personal Just Business; Think Twice!

It’s Not Personal Just Business; Think Twice! | Digital-News on Scoop.it today | Scoop.it
Some people believe one needs to make decisions based upon the bottom line 100% of the time. If it benefits you, great, otherwise, discard the idea. Emotional decisions in business benefit no one. On…
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Online Marketing Brings Businesses Quality, but Offline Brings Quantity

Online Marketing Brings Businesses Quality, but Offline Brings Quantity | Digital-News on Scoop.it today | Scoop.it
Internet marketers who bash out products and sell them to hundreds of thousands of other Internet marketers seem to have it made. Indeed, their own pictures of themselves working on the beach or stan…
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Best Uses for Transitions in a Video

Best Uses for Transitions in a Video | Digital-News on Scoop.it today | Scoop.it
Editing videos is like making sausage. The process can be a bit messy. Take a look at any common editing workspace/timeline and you will see multiple layers of choppy blocks of video, scrambled audio…
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How to Avoid Boring Content for Dull Industries

How to Avoid Boring Content for Dull Industries | Digital-News on Scoop.it today | Scoop.it
Let’s take a moment to face the facts. We all have an idea of the businesses we find most exciting. For some, the fashion and beauty industry wins. For others, the sports industry is a slam-dunk (y…
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Too Much Content to Share? Focus on Targeted Distribution.

Too Much Content to Share? Focus on Targeted Distribution. | Digital-News on Scoop.it today | Scoop.it
Most content marketers struggle to produce enough content. But occasionally, marketing teams have the opposite challenge. In fact, we recently had someone share with us that they had too much content…
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B2B Marketers Must Stay In the Game to Prove Business Impact

B2B Marketers Must Stay In the Game to Prove Business Impact | Digital-News on Scoop.it today | Scoop.it
I was reading an interview with Laura Ramos, VP and Principal Analyst with Forrester, and a couple of things she said caught my eye: “The ideal model for understanding how B2B buyers buy is a life …
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Insight, It’s Not Just For Customers!

Insight, It’s Not Just For Customers! | Digital-News on Scoop.it today | Scoop.it
Over the past 3 years, Insight has been one of the top discussion issues for sales and marketing professionals. We’ve all been immersed in the importance of changing how we engage customers. We kno…
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5 Awesome Leadership LinkedIn Groups You Probably Aren’t Following

5 Awesome Leadership LinkedIn Groups You Probably Aren’t Following | Digital-News on Scoop.it today | Scoop.it
The list of LinkedIn Groups in this post have been selected based on unique content which can serve as food for thought on a daily basis. I firmly believe that dedicating 10 to 15 minutes for busines…
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4 Steps to Ensure Your Website Attracts Your Ideal Customer

4 Steps to Ensure Your Website Attracts Your Ideal Customer | Digital-News on Scoop.it today | Scoop.it
Do you have a website, but no website visitors? How can you get more ideal customers by attracting them to your website? In the past, business owners focused on getting customers to come to their phy…
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How Pitching Journalists Killed Kenny

How Pitching Journalists Killed Kenny | Digital-News on Scoop.it today | Scoop.it
Ever watch South Park? The running joke in that cartoon is that in every episode, the character Kenny gets killed. Without fail, Kenny “dies” (only to be resurrected in the next episode). If you�…
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Debunking the Web Self-Service Myths: Part 4

Debunking the Web Self-Service Myths: Part 4 | Digital-News on Scoop.it today | Scoop.it
Despite the omni-channel world we now live in, there are still those who consider web self-service to be a second-rate customer support channel. In the final of this four-part blog series, we will be…
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11 Reasons To Focus On Quality Content

11 Reasons To Focus On Quality Content | Digital-News on Scoop.it today | Scoop.it
If you’re an online business and quality content development isn’t part of your digital content strategy, you’re a step behind. That’s what search engines want in 2014 – that is what consum…
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Why Should I Hire A Marketing Agency For My Small Business?

Why Should I Hire A Marketing Agency For My Small Business? | Digital-News on Scoop.it today | Scoop.it
If you have a business, you need customers, plain and simple. Without customers there really is not much reason to get up in the morning, drive to the office, turn on the lights, make payroll and all…
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The Only Four Variables You Need to Worry about in Digital Marketing

The Only Four Variables You Need to Worry about in Digital Marketing | Digital-News on Scoop.it today | Scoop.it
The Internet will be 25 years old this year. It may be hard to remember (or even imagine), but there was a time when some questioned whether people would turn to the web for news or products. Clearly…
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Did You Just Graduate? Here Are Some College Experiences That Your Resume May Be Missing!

Did You Just Graduate? Here Are Some College Experiences That Your Resume May Be Missing! | Digital-News on Scoop.it today | Scoop.it
Young students all across America are rejoicing in the years of hard work they put into their higher education as they accept their degree of choice from their university. While the days and weeks to…
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5 Site Design Elements That Affect User Behavior

5 Site Design Elements That Affect User Behavior | Digital-News on Scoop.it today | Scoop.it
From time to time, you can actually judge a book by its cover. And when it comes to websites, you can almost always judge them by their covers. Your site’s overall aesthetic can make a world of dif…
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Buyer Personas Provide Human Face To Human-Centered Marketing

Buyer Personas Provide Human Face To Human-Centered Marketing | Digital-News on Scoop.it today | Scoop.it
An essential part of developing a human-centered approach to modern marketing is hearing and observing your customers and buyers. The aim is to reach a level of deep understanding, which helps us to …
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Perpetual Motion in Marketing (Not Quite)

Perpetual Motion in Marketing (Not Quite) | Digital-News on Scoop.it today | Scoop.it
Perpetual motion, the art of creating continuous movement without an external source of energy, is completely impossible according to our current understanding of the laws of physics. Despite this, m…
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5 Reasons Your Digital PR Campaigns Fail

5 Reasons Your Digital PR Campaigns Fail | Digital-News on Scoop.it today | Scoop.it
Digital content promotion is hard. Every day, over 450,000 content pieces are created with over 30 billion pieces of content per month being shared on Facebook alone. This requires marketers to devel…
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8 Benefits of Partnering with a Metrics-Driven Sales Firm

8 Benefits of Partnering with a Metrics-Driven Sales Firm | Digital-News on Scoop.it today | Scoop.it
The process of sales is a science; and, behind every science is data. Data has been the driver of mankind’s economic progress and it is important than any firm wanting to prosper recognizes the cru…
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The Critical Role Of Emotions In B2B Purchasing

The Critical Role Of Emotions In B2B Purchasing | Digital-News on Scoop.it today | Scoop.it
If I were to tell you that the reasons why we buy things are based more on emotion than logic or reasoning you probably wouldn’t doubt me, would you? Deep down I think we all know that we do this, …
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