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Long Live the Marketing Funnel

Long Live the Marketing Funnel | Digital-News on Scoop.it today | Scoop.it
Contrary to what you might have heard, rumors about the marketing funnel’s demise are greatly exaggerated. The funnel is alive and well. And it should be leveraged extensively by marketers. It provides a consistent and universally understood (and somewhat accepted) framework. The funnel does come in a variety of shapes and sizes and colors -- with different twists and turns. Despite this variety, few marketers really leverage this powerful model. Topic: Digital Marketing.
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Industry "Do Not Track" Efforts Bogged Down As Privacy Regulators Move In

Industry "Do Not Track" Efforts Bogged Down As Privacy Regulators Move In | Digital-News on Scoop.it today | Scoop.it
Citing a lack of coherent or uniform standards, Yahoo announced earlier this month that it was walking away from “Do Not Track” (DNT), at least for the time being. That action seemed to directly contradict earlier claims that industry mega-group Digital Advertising Alliance (DAA) would unveil a DNT solution with industrywide support. The DAA still maintains […]
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Egnyte Barges Into Crowded Corporate Cloud Business

Egnyte Barges Into Crowded Corporate Cloud Business | Digital-News on Scoop.it today | Scoop.it
The smaller rival to IPO-bound Box may turn a profit as soon as this year, its CEO Vineet Jain says.
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AllAnalytics - Beth Schultz - One More Reason to Fear for Your Personal Data

AllAnalytics - Beth Schultz - One More Reason to Fear for Your Personal Data | Digital-News on Scoop.it today | Scoop.it
The eBay hack feels like a sucker punch.
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A Great Content Marketer | Social Media Today

A Great Content Marketer | Social Media Today | Digital-News on Scoop.it today | Scoop.it
As more businesses are realizing the value of content marketing, they want to know what makes a great content marketer. Here are 7 top skills you need to have, and to look for.
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PR Lessons from Mr. T. | Social Media Today

PR Lessons from Mr. T. | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Mr. T as I remember him in the ’80s I didn’t know it at the time, but many of the lessons that have shaped the man I am today came from the TV shows I watched as a kid. And, in some cases, those shows taught me a bit about my future career. Yes, I am saying that I learned PR lessons from ‘80s television.
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Social Media to Support Your Activism Goals | Social Media Today

Social Media to Support Your Activism Goals | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Sites like Facebook and Instagram can quickly become catalysts for change because they allow messages to reach far and wide in just a few seconds. In fact, Facebook will soon expand the availability of a tool people can use to proudly call themselves voters.
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Social Media Marketing Success | Social Media Today

Social Media Marketing Success | Social Media Today | Digital-News on Scoop.it today | Scoop.it
The question everyone asks is, “How do you run a successful social media marketing campaign?” I’ll try to answer that in this post and also take a sneak peep at what’s in store for social media marketing in the rest of this year.
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Facebook, Instagram Catching Up to Twitter in the Celebrity Arms Race

Facebook, Instagram Catching Up to Twitter in the Celebrity Arms Race | Digital-News on Scoop.it today | Scoop.it
Because famous people are just like us: They like pictures and videos, too.
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End of School Roundup: Using Creation & Curation in Education

End of School Roundup: Using Creation & Curation in Education | Digital-News on Scoop.it today | Scoop.it
According to the Content Marketing Institute, original content should be the cornerstone of your content marketing. And curating content can raise your brand awareness and bring more visitors to your website. So how do these two fundamental marketing pieces work together? Very nicely. In terms of content marketing in any industry, how you marry creation and curation could mean your success or failure.

Specifically in education, EdTech consultants, teachers and librarians are doing a great job combining creation and curation to showcase student creativity, school information and thought leadership. We've pulled four worthy examples of users in the EdTech space who exemplify using powerful online tools to master creation and curation consistently. Continue reading →
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Video Recap of Weekly Search Buzz :: May 23, 2014

Video Recap of Weekly Search Buzz :: May 23, 2014 | Digital-News on Scoop.it today | Scoop.it
This week in search, Google released their Panda 4.0 algorithm and it was big. I dig into that topic for a while. Google’s spam algorithm was updated over the weekend as well. Google’s algorith
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College Students: 4 Tools You Can Use to Boost Your Learning Online

College Students: 4 Tools You Can Use to Boost Your Learning Online | Digital-News on Scoop.it today | Scoop.it
There are some tools & platforms out there that can drastically change your life. Make you feel not alone. Help you actually learn the content that will help prepare you for the real world.
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Get Better Writing Jobs by Creating Content that Thrives Online

Get Better Writing Jobs by Creating Content that Thrives Online | Digital-News on Scoop.it today | Scoop.it
Want to be improve your financial writing skills? Master these skills to create strong financial content that thrives online to get better writing jobs:
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Post-Klout Lithium, New Native Ad Formats, More

Post-Klout Lithium, New Native Ad Formats, More | Digital-News on Scoop.it today | Scoop.it
What a busy week. There's Lithium's post-Klout products, a new video-oriented social platform, an SDK for adding video ads to apps, six new native ad formats and an update to Sencha's desktop-app-to-tablet-app framework. Plus, Pipeliner CRM has re-launched, Vobi has launched a new communication service, an updated report looks at trust and personal data, Moxie buys Simplybox technology, and a dyslexia app is looking for crowdfunding. Topic: Customer Experience.
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Airport's Addictive Instagram Game Nails Engagement & Branding Objectives

Airport's Addictive Instagram Game Nails Engagement & Branding Objectives | Digital-News on Scoop.it today | Scoop.it
The Dutch are kicking butt marketing-wise these days. We have Pim De Koel explaining to Americans how cool Holland is in a series of hilarious videos. Now we have Amsterdam’s Schipol airport using Instagram to tout the airline’s destinations. They’ve created an addictive game called Destination Unknown which tests players’ knowledge of global destinations. The […]
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Khosla’s Keith Rabois Aiming to Launch His Magic Home-Selling Site in June

Khosla’s Keith Rabois Aiming to Launch His Magic Home-Selling Site in June | Digital-News on Scoop.it today | Scoop.it
Call it big-data house-flipping.
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New HP Optimost Release Includes Cloud-Based A/B Testing

New HP Optimost Release Includes Cloud-Based A/B Testing | Digital-News on Scoop.it today | Scoop.it
The new features promise quick testing for non-technical folks with a more user-friendly design tool.
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Best Practices in Turning Insight into Action | Social Media Today

Best Practices in Turning Insight into Action | Social Media Today | Digital-News on Scoop.it today | Scoop.it
This week I moderated another webinar from the Social Media Today Best Thinker webinar series, this time on the topic of "Measurement: Best Practices in Turning Insight into Action." The webinar included a great group of panelists: Will McInnes of BrandWatch, Travis Bernard of AOL, and Steven Burchett a specialist in digital insights & analytics.
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Marketing Mistake Nonprofits Make | Social Media Today

Marketing Mistake Nonprofits Make | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Nonprofits are getting good at social media. Real good. They're raising money, recruiting volunteers and generating supporters. But there's one misstep I see often that might be holding them back from realizing their true potential: Only performing outreach through one branded channel.
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Women are the Real Power Behind Social Media | Social Media Today

Women are the Real Power Behind Social Media | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Never underestimate of the power of a woman, especially when combined with social media. From the number of active users on a social network to the frequency of their interaction with other users and brands, women are a powerful force in the social media realm. Curious how much power women hold on social media?
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Favorite Writing Tools of Famous Authors Can Inspire Social Media Writers | DashBurst

Favorite Writing Tools of Famous Authors Can Inspire Social Media Writers | DashBurst | Digital-News on Scoop.it today | Scoop.it
What do social media writers have in common with Quentin Tarantino and Neil Gaiman? Writer’s block! You might be surprised to know that even humankind’s most creative minds go blank at one point or another. Social media writers usually look for inspiration on the Internet. They visit blogs, search for hot topics that would attract […]
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Pinterest Adds Business Insights to Its Arsenal

Pinterest Adds Business Insights to Its Arsenal | Digital-News on Scoop.it today | Scoop.it
The addition of Business Insights to Pinterest will allow marketers to better determine which of their pins are really driving traffic and which of their boards are getting the most engagement.
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3 Ways to Generate Leads through Content Curation

3 Ways to Generate Leads through Content Curation | Digital-News on Scoop.it today | Scoop.it
Integrating lead generation in your content strategy brings a measurable KPI that is aligned with any business’ #1 strategic objective: growing revenue.
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Soccer Analysis with SAP Lumira

Soccer Analysis with SAP Lumira | Digital-News on Scoop.it today | Scoop.it
The SAP Data Viz team wanted to join the action of World Cup Football and share insights using SAP technology into which teams might make it to the finals. SAP’s analysis and predictions Using SAP ...
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Weekly SEO Tip: Page Speed Doesn't Matter Without Mobile Design

Weekly SEO Tip: Page Speed Doesn't Matter Without Mobile Design | Digital-News on Scoop.it today | Scoop.it
You can have the best SEO writing processes and the fastest website on the Web, but without mobile design, your audience will be left stranded.
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