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Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight
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Read the emails in the hilarious Monsanto/Mo Rocca/Condé Nast meltdown

Read the emails in the hilarious Monsanto/Mo Rocca/Condé Nast meltdown | Digital-News on Scoop.it today | Scoop.it

Last week, Gawker uncovered a hapless tie-up between genetically modified seed/pesticide giant Monsanto and Condé Nast Media—publisher of The New Yorker, Bon Appetit, GQ, Self, Details, and other magazines—to produce "an exciting video series" on the "topics of food, food chains and sustainability."


Marion Nestle was offered $5,000 to participate for a single afternoon.

Since then, I've learned that Condé Nast's Strategic Partnerships division dangled cash before several high-profile food politics writers, in an unsuccessful attempt to convince them to participate....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 8, 2014 11:33 PM

Conde Nast and lack of transparency in Monsanto-sponsored brand "journalism" project backfires generating the kind of bad PR that corporations hate.

Rescooped by Thomas Faltin from Influence Marketing Strategy
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The 5 Habits of Successful Social Influencers

The 5 Habits of Successful Social Influencers | Digital-News on Scoop.it today | Scoop.it
The 5 Habits of Successful Social Influencers
Huffington Post
Andrew Grill, the CEO of Kred, takes a broad view of social media and gives everyone a score based on their level of influence.

Via Ron Sela
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Ron Sela's curator insight, October 4, 2013 11:48 PM

The 5 Habits of Successful Social Influencers

Loïc Renaud's curator insight, October 7, 2013 4:06 PM

On commencera par la qualité plutôt que la recherche de la quantité. On parle bien ici d'influence et non de popularité

Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight
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6 types of questions reporters invariably ask | Brad Phillips

6 types of questions reporters invariably ask | Brad Phillips | Digital-News on Scoop.it today | Scoop.it

In 1999, upon reporting for my first Sunday shift at CNN, I was invited into a “question” meeting with Wolf Blitzer and his executive producer.


The three of us sat around for 15 minutes, coming up with questions for former Vice President Dan Quayle, who was mounting a bid for the 2000 GOP nomination.


We developed a seemingly impressive list of questions, but I noticed that the questions all fit inside certain categories. Some questions were intended to be “stumpers”; others called for speculation.That taught me an important lesson. Spokespersons don’t have to prepare for every possible question. They simply must prepare for every type of question. Below, you’ll find the types of questions reporters always seem to ask—and how to answer them with ease...


Via Jeff Domansky
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Jeff Domansky's curator insight, August 5, 2014 1:20 AM

Brad Phillips shares invaluable media training advice with this set of standard questions media will ask and strategies to answer them without getting into trouble. Highly recommended. 9.5/10

Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight
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20 Examples of Epic Content Marketing (and not one campaign)

20 Examples of Epic Content Marketing (and not one campaign) | Digital-News on Scoop.it today | Scoop.it

Here’s a great presentation from Joe Pulizzi, author of Epic Content Marketing and founder of the CMI (Content Marketing Institute) on 20 epic examples of content marketing (listed below) that cut through the noise, commotion, and bad information that is right now cluttering up your customers’s digital space.


All offer compelling original or curated content, consistently delivered (they are not one off ‘campaigns’) and targeted at a specific audience.


More importantly, all are useful. They help people do the stuff they do (some more than others).  In other words, good content marketing is a type of branded utility.  In fact, we believe that the content marketing sweet spot lies in the overlap with branded utility marketing.


The first and most important question in content marketing is ‘How Can I Help You?’


Via Jeff Domansky
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Jeff Domansky's curator insight, September 16, 2013 2:32 PM

Looking for winning examples of content marketing? Great selection from Joe Pulizzi via Paul Marsden.