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Rescooped by Thomas Faltin from Digital Interactivity and DIY!

What APIs Are And Why They're Important

What APIs Are And Why They're Important | Digital-News on today |

"In the simplest terms, APIs are sets of requirements that govern how one application can talk to another."

Via IntuiLab
IntuiLab's curator insight, September 23, 2013 2:41 PM

One of the most ominous expressions I hear in talking with prospects is "I just need something simple." In my experience,  there is an inverse relationship between perceived complexity on the part of the customer and actual complexity in terms of our software. Having an interactive Web browser still doesn't fail to thrill an IntuiFace user. "Wait! We can browse the Web?!?" But then we'll be asked, "That's awesome! Now, tell me about the search functions you supply for identifying customer information in our backoffice..." Well I won't even finish that sentence.


IntuiFace can't be in the business of creating prepackaged business logic. There are infinite varieties and even subtle conceptual differences could have a huge impact on the underlying code. It would be crazy for us to even try. However, we get that today's modern experiences may very well need to access external business logic to process user input and/or return updated information.


To solve this disconnect - people need access to business services while IntuiLab can't be in the business of building them - we created the "interface" concept. An "interface" acts as a bridge between your IntuiFace experience and external business logic. Any REST-based or C# DLL-based business logic can be called. (We also support Excel using the same concept.) How? By using public APIs exposed by those services. For more information, see


In the spirit of this scooped article, you now have another reason why APIs are important!

Rescooped by Thomas Faltin from BI Revolution!

Google+ Sign-In Examples [Video]

Google+ Sign-In Examples  [Video] | Digital-News on today |
Official source of information about the Google+ platform

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, March 12, 2013 7:30 AM

Great examples on the bottom of this page from banjo and other on how to use Google Plus signin. Will use on 

Read my post about why G+ is the best social net for content marketers becuase it dirupts more: