The Social Business Shift: What Businesses Have to Do [Infographic] | New media marketing and communications |
Is it about having your brand on Twitter or Facebook? Is it about private social networks?
Certainly, these all play a part. But what social business is truly about a “shift”, a move from enterprises attempting insulate itself from disruption and instead greeting it warmly.

To pull this off, organizations need to establish a more transparent environment, both externally and internally. A social business allows organizations to better solicit and understand customer feedback, to react in real-time to industry changes; it allows communication to go from a top-down model to a back-and-forth, up-down strategy.

The social business shift is leading to a social business economy...
Via janlgordon, Lauren Moss