Prestige Brands & Digital
5.7K views | +0 today
Follow
Prestige Brands & Digital
Digital media channel is a key challenge in the overall Marketing Communications strategy for the Luxury Brands
Curated by David ChongWa
Your new post is loading...
Your new post is loading...
Scooped by David ChongWa
Scoop.it!

Galeries Lafayette opens NFC digital showrooms for handbags

Galeries Lafayette opens NFC digital showrooms for handbags | Prestige Brands & Digital | Scoop.it
Shoppers place handbags that interest them on a table where NFC tags attached to the products bring up information, options and checkout details.
more...
No comment yet.
Scooped by David ChongWa
Scoop.it!

Sephora Debuts New Digitally Infused Store Format | RIS News

Sephora Debuts New Digitally Infused Store Format | RIS News | Prestige Brands & Digital | Scoop.it
Sephora’s next-gen flagship ushers in a new format for the cosmetics retailer. The new stores are overflowing with tech including a sea of tablets loaded with augmented reality software allowing shoppers to interact with the retailer’s entire product array. Read on and learn the details of Sephora’s major in-store refresh.
more...
No comment yet.
Scooped by David ChongWa
Scoop.it!

High-Tech Cosmetic Stores : sephora beauty tip

High-Tech Cosmetic Stores : sephora beauty tip | Prestige Brands & Digital | Scoop.it

Sephora Beauty TIP Workshops are Spaces to Teach, Inspire and Play

more...
No comment yet.
Scooped by David ChongWa
Scoop.it!

LVMH goes digital with all its brands under one luxury goods site

LVMH goes digital with all its brands under one luxury goods site | Prestige Brands & Digital | Scoop.it
LVMH hired Ian Rogers from Apple in 2015 to lead the expansion of online retail © AP
more...
No comment yet.
Scooped by David ChongWa
Scoop.it!

Vending Solutions | Clarins Duty Free sample machine with touch screen and RFID. 

Vending Solutions | Clarins Duty Free sample machine with touch screen and RFID.  | Prestige Brands & Digital | Scoop.it
Fast, Fun and Easy. Clarins shows a very innovative approach in  terms of digital solutions. | innovend.eu
more...
No comment yet.
Scooped by David ChongWa
Scoop.it!

The rise of the anti-social fashion designers

The rise of the anti-social fashion designers | Prestige Brands & Digital | Scoop.it
Find out why some of fashion's most influential designers are quitting social media and Instagram
more...
No comment yet.
Scooped by David ChongWa
Scoop.it!

Sephora uncaps omnichannel expansion with new bricks-and-mortar connected boutique

Sephora uncaps omnichannel expansion with new bricks-and-mortar connected boutique | Prestige Brands & Digital | Scoop.it
Sephora is rolling out its third Beauty Tip workshop in the United States, enabling shoppers to take advantage of mobile-enabled experiences such as browsing products on in-store iPad stations and receiving customized digital makeover suggestions that can be emailed directly to their smartphones.
more...
No comment yet.
Scooped by David ChongWa
Scoop.it!

Augmented Reality and American Apparel

The in-store experience can be brought to digital life with AR. Here American Apparel uses it app to reveal tonnes of information on its products as well as showing customer reviews and providing the ability to buy the product online if it’s out of stock and to see it in ever available colour.
more...
No comment yet.
Scooped by David ChongWa
Scoop.it!

Sephora’s Virtual Artist brings augmented reality to large beauty audience

Sephora’s Virtual Artist brings augmented reality to large beauty audience | Prestige Brands & Digital | Scoop.it
more...
No comment yet.
Scooped by David ChongWa
Scoop.it!

Sephora Takes Video Strategy to the Stores | L2

 “It’s not digital for the sake of digital. It’s a combination of products, services, and teachable moments that support our customers’ missions.” - Calvin McDonald, CEO SEPHORA Americas

more...
No comment yet.
Scooped by David ChongWa
Scoop.it!

Sephora welcomes connected beauty with a new 3.0 store experience

Sephora welcomes connected beauty with a new 3.0 store experience | Prestige Brands & Digital | Scoop.it

Ten years after the launch of its online e-commerce site, the French-based cosmetics retailer is making headlines with the inauguration of its first connected beauty store.

more...
No comment yet.
Scooped by David ChongWa
Scoop.it!

Inside Balmain's Digital Revolution

Inside Balmain's Digital Revolution | Prestige Brands & Digital | Scoop.it
LONDON, United Kingdom — Balmain is a brand on the rise. Since Olivier Rousteing was appointed creative director in 2011, the young designer has overseen a digital revolution at the historic French house. “I was born with Facebook and Twitter and Instagram and Skype. The fact is I love communicating with people. I love pop culture, and pop, for me, is popular and population,” said Rousteing, in an exclusive video interview with BoF’s Imran Amed, two weeks after he became the most followed french
more...
No comment yet.
Scooped by David ChongWa
Scoop.it!

For Sephora, experience matters | Retail Leader

For Sephora, experience matters | Retail Leader | Prestige Brands & Digital | Scoop.it
Sephora makes a big bet on technology to provide the kind of disruptive retail experience that will drive sustained growth. 
more...
No comment yet.
Scooped by David ChongWa
Scoop.it!

10 Hacks for Shopping the Largest Sephora in the United States

10 Hacks for Shopping the Largest Sephora in the United States | Prestige Brands & Digital | Scoop.it

Sephora 34th Street is the brand's newest Beauty TIP Concept store — and the largest in North America.

more...
No comment yet.
Scooped by David ChongWa
Scoop.it!

TOP 3 RETAIL STORE INNOVATIONS WE CAN EXPECT TO SEE IN 2017

Yay or Nay?

TOP 3 RETAIL STORE INNOVATIONS WE CAN EXPECT TO SEE IN 2017<br/><br/>Yay or Nay? | Prestige Brands & Digital | Scoop.it
To cite Harvard Business Review: “In the Future of Retail, We’re Never Not Shopping”. Digitization will allow us to shop instantly everywhere we go,
more...
No comment yet.
Scooped by David ChongWa
Scoop.it!

Inside L'Occitane's first experiential flagship store | Glossy

Inside L'Occitane's first experiential flagship store | Glossy | Prestige Brands & Digital | Scoop.it
L'Occitane reported an earnings increase of 33.9 percent for the six-month period ending on September 30, as the result of an aggressive growth strategy that includes an expansion of flagship locations across the U.S. and new spa services. Now, the company is focused on providing an experiential retail experience with a customized approach to service, taking a cue from fellow Fifth Avenue denizens dabbling in in-store technology.
more...
No comment yet.
Scooped by David ChongWa
Scoop.it!

How Smartphones Are Killing Off the Fashion Show

How Smartphones Are Killing Off the Fashion Show | Prestige Brands & Digital | Scoop.it
The system of showing clothes on a runway, then selling them in stores six months later, seems increasingly irrelevant in the age of social media.
more...
No comment yet.
Scooped by David ChongWa
Scoop.it!

Sephora wafts up fragrance sales by introducing personalized-scent mobile quiz 

Sephora wafts up fragrance sales by introducing personalized-scent mobile quiz  | Prestige Brands & Digital | Scoop.it
Sephora is ramping up sales for the Pinrose fragrance collection by providing a sneak peek on Snapchat of a mobile-optimized quiz designed to find users’ ideal scents and enabling quiz-takers to click through to make a purchase.
more...
No comment yet.
Scooped by David ChongWa
Scoop.it!

Maybelline pushes augmented reality

Maybelline pushes augmented reality | Prestige Brands & Digital | Scoop.it
L’Oreal’s Maybelline New York is letting consumers virtually try on nail polish with a new campaign that bridges print, mobile and social media.
more...
No comment yet.
Scooped by David ChongWa
Scoop.it!

L'Occitane : 'Nous oeuvrons à la construction d'une expérience client 360°'

L'Occitane : 'Nous oeuvrons à la construction d'une expérience client 360°' | Prestige Brands & Digital | Scoop.it
La marque de produits de beauté L'Occitane en Provence relève le défi d'une relation client multicanale. Réconcilier retail et digital s'avère primordial, relève Mathieu Staat, directeur digital et CRM de L'Occitane.
David ChongWa's insight:

L'Occitane's strategy shows that digital works best when integrated into the existing shopping experiences, rather than treated as a separate concept.

more...
No comment yet.
Scooped by David ChongWa
Scoop.it!

Luxe 3.0 : quand le luxe épouse le digital

Luxe 3.0 : quand le luxe épouse le digital | Prestige Brands & Digital | Scoop.it
Entre le luxe, synonyme de rareté, et le digital, symbole d'abondance, l'alliance est loin d'être évidente. Et pourtant, elle est source d'expériences uniques, personnalisées et authentiques. Le luxe 3.0 vit sa lune de miel.
more...
No comment yet.
Scooped by David ChongWa
Scoop.it!

Mobile Commerce Daily » Sephora exec: Beacons need more time to evolve

Mobile Commerce Daily » Sephora exec: Beacons need more time to evolve | Prestige Brands & Digital | Scoop.it
RANCHO MIRAGE, CA – A Sephora executive at the Mobile Shopping Summit 2015 said that while beacons open up significant opportunities for personalized in-store experiences, more time is needed to figure out the best engagement strategy and for Android’s play to develop.
more...
No comment yet.
Scooped by David ChongWa
Scoop.it!

Why Sephora’s Digital Boss Joined Stitch Fix, the Personal Stylist Startup That's Growing Like Mad

Why Sephora’s Digital Boss Joined Stitch Fix, the Personal Stylist Startup That's Growing Like Mad | Prestige Brands & Digital | Scoop.it
Bornstein is joining a four-year-old startup that sources say will do more than $200 million in revenue this year.
more...
No comment yet.