new marketing strategies- aspect 2
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Promotional Products – Promotional Marketing Items – PHILA – PA – Stellarpoint Group

Promotional Products – Promotional Marketing Items – PHILA – PA – Stellarpoint Group | new marketing strategies- aspect 2 | Scoop.it
Philadelphia PA – Our Promotional Products Company offers Promotional Products & Promotional Marketing in Philadelphia – PA – NJ – NY – Stellarpoint Communications Group.
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Matt Casagrande's comment, March 12, 2013 9:52 PM
Promotional Marketing Campaigns and Promotional Products Marketing are often two of the Best Marketing Strategies. over 80 percent of the people use promotional item or promotional marketing product during the course of their day. As part of your company’s overall Brand Marketing and Product Advertising Strategy, and for a relatively small investment, any company can take full advantage of Promotional Items as an Effective Marketing Strategy.
Tami Yaklich's comment, March 21, 2013 9:11 PM
This info is primarily word for word from this source = plagiarizing! You need to put it into your own words, or put quotations around the key phrases/sentences you are using word for word
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SES London 08: Frederick Marckini Opening Keynote from Search Marketing Gurus | Online Marketing Professionals Give Search Marketing Tips, Advice, Strategies & Tactics

SES London 08: Frederick Marckini Opening Keynote from Search Marketing Gurus | Online Marketing Professionals Give Search Marketing Tips, Advice, Strategies & Tactics | new marketing strategies- aspect 2 | Scoop.it
Fred Marckini is the chief search officer of Isobar he's traveled the world. Erica Schmidt is his partner in crime. When you stop doing paid search and optimization nothing happens. Frederick shows the old Reebok commercials.
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Matt Casagrande's comment, March 12, 2013 9:10 PM
that now because of so many ways to advertise and so many differnet types of media marketing ways. to now stick out and keep away from competitors the business that is using marketing should now of global. also it shown it that if a consumer sees a offline tv ad they are now because of the new techonology that the consumer has a hold of they are more likely to go online to buy the product that they do so much desire.
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Interview Results

Interview results

Matt Casagrande's insight:

Interview Results

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Matt Casagrande's comment, March 8, 2013 10:24 AM
1. What are the benefits of new marketing strategies? New marketing strategies are important to keep current and create effective communications that follow the trends of the day. The major benefits of new marketing strategies is immediate connection. Once a new product is developed it can be promoted instantaneously to the masses via tools such as internet, social media other vehicles, connecting the consumer to the product.
2. Negatives of new marketing strategies? My opinion is that new marketing strategies takes the art of good-face-to-face communications and interactions out of marketing. The ability to cultivate relationships in building a brand and good old-fashion customer service. In my opinion, takes some of the excitement of marketing a product.
3. What is the best way to use new marketing with new social media sites to its advantages? That depends on what is being marketing. In general, you have to have a good mixture of all strategies. You have to be active in the new social media because that has become a major medium for millions of people. The key is to reach as many demographics as possible.
4. How are old methods still successful? I believe these methods build credibility. It puts a face with a voice and establishes a relationship that is so important in the process. People still buy newspapers, subscribe to magazine and watch a lot of TV. These mediums still have some intimacy to them are make a strong connection to the masses.
5. What has caused the marketing ways to change? As in any business, it is inevitable. But, mostly, technology no question has created the changes in marketing techniques. The ability to connect instantly with an audience or consumer base has transformed the entire marketing industry.
6. Who are your main consumer targets? No question, in the flooring industry, it is women. Women, traditionally, make most of the flooring decisions and that is our primary target group. We rarely produce any kind of marketing communications without a woman depicted or in mind.
7. Does your job keep you intrigued to continue to work your hardest every day? It does, The flooring industry, believe it or not, is quite interested. I was told when I first entered the industry that once you are in you will not get out. And, that is pretty accurate. The entire manufacturing process of carpeting and cushion (which is what I sell) is very interesting. The ability to work from home and interact with my customers each day is also rewarding.
8. What does a day in your job consist of? Calling on flooring retailers in my assigned territory. I have approximately 70 dealers that spans Western Pennsylvania and extends as far east as Bedford.

9. What marketing styles do you find most effective? I have also placed a high premium on relationship building and strong customer service. I am not a hard sales person and frankly believe it is ineffective. My goal is to develop and cultivate solid trustworthy relationships with my dealers, provide excellent customer service, and most importantly either answer the phone calls or return their calls promptly if I am not able to take their original call. It may sound elementary and old-fashion but I believe it is still effective.
10. What are some of the downfalls of your job? The demands from the management team and its ever-changing initiatives . They always seem to attempt to “ re-invent the wheel.” There are a handful of those “difficult” dealers who you can never please. Consumers are more difficult and demanding than ever and with all the “instant” information available believe they are experts. In turn, it is a trickle-down effect to the flooring retailer and then to me, the manufacturing territory manager.
Tami Yaklich's comment, March 21, 2013 9:15 PM
Name of interviewee? Credentials? Contact info?
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Promotions: The Role of Social Media | Marketwire For Small Business

Promotions: The Role of Social Media | Marketwire For Small Business | new marketing strategies- aspect 2 | Scoop.it
Traditional advertising (TV, print, billboards, radio) is focused on communicating to consumers. For instance ...
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Matt Casagrande's comment, March 12, 2013 10:25 AM
the difference between social media and traditional advertising instead of having to talk to the buyer one on one the social media make a buyer start a conversation. That social media lets the brand that is marketing their item for sale and it lets them talk to the people buying the item about their brand experience. the successfulness of social media marketing is not shown by how many social media site accounts you have but it is shown by how meaningful your conversation is with the consumers of your product that you are selling. the only downfall is the more messages the consumer gets, it is harder for your brand to standout over other brands.
Matt Casagrande's comment, March 12, 2013 8:45 PM
The best and cheapest way to set up social media marketing for your business is through facebook, instagram and or twitter because it is to setup and easy to maintain. Creating engaging conversations with consumers is something any brand or business can succeed at. you should keep it simple and get it right before you try to expand and you have to ask consumers what are the perfect medium for what you are trying to reach as a marketing business
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teacher's comments

teacher's comments

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Tami Yaklich's comment, March 21, 2013 9:15 PM
You need to make sure you are PARAPHRASING. If you must use info word for word from a source, you must QUOTE it. You should be primarily paraphrasing, however!
Tami Yaklich's comment, March 21, 2013 9:15 PM
25/30
Tami Yaklich's comment, March 21, 2013 9:16 PM
You need to add interviewee's info to receive full credit for interview!
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Marketing 2012 - Top Marketing Strategies - New Marketing Ideas - 2012 - Stellarpoint Group

Marketing 2012 - Top Marketing Strategies - New Marketing Ideas - 2012 - Stellarpoint Group | new marketing strategies- aspect 2 | Scoop.it
Top Marketing Strategies - 2012 Marketing Strategies & New Ideas on Marketing, Internet Marketing Strategies, Social Media, Small Business Marketing and more are provided by Stellarpoint Group.
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Matt Casagrande's comment, March 12, 2013 9:38 PM
Internet Marketing is a new way of marketing and a new effective way of marketing through the internet is search engine marketing is a highly effective way of marketing. The better thing of Internet marketing or search engine marketing is that it does not take face to face marketing and the success of these marketing styles do not depend on the relationship of the business and the consumer. Search Engines make more advertising revenue by attracting more online users – the higher the quality of their search results, the more online users will choose one search engine over another. Search Engines are looking for more informative websites which appeal to their online end users.
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IAB Study Reveals Mobile Devices to Be a Key Driver of Online and ...

22% online). Other mobile-related findings: 42 percent of those who used a mobile device while in-store spent over $1000; Among mobile device owners who didn't use their device in-store, only 21 percent spent over $1000 ...
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Matt Casagrande's comment, March 12, 2013 10:34 AM
a new IBA study shows that mobile device usage is a big use to the consumer. the study shows that now 42 percent of in store mobile device users now buy their product off of the internet. that another 30 percent used their mobile device to find the deal or the shopping store but then went to the store to buy the product. showing that mobile devices are a big sway on how a consumer now buys a product in todays world.
Matt Casagrande's comment, March 12, 2013 8:19 PM
that now online marketing new ways through new media sites and it causes consumers to now buy the product through the internt instead of in store. Matter of fact twemty seven precent of consumrs now of day go to the store to view the product and then go home and order it off of the internet. Also it is now surveyed that three out of four consumers have done on the internet research to the item they want instead of just buying it. •The top three drivers for purchasing in-store are, in order, convenience, trying/seeing the product, and price.
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Futurity.org – Tool lets advertisers predict media use by the hour

Futurity.org – Tool lets advertisers predict media use by the hour | new marketing strategies- aspect 2 | Scoop.it
... or more at a time. (Credit: "woman shouts" via Shutterstock). MICHIGAN STATE (US) — A new marketing model could help companies predict when to buy ads on the Internet, television and radio, and in print publications.
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Matt Casagrande's comment, March 11, 2013 10:33 AM
Does print still matter? professors from Harvard University say that consumers still use print media at certain times. Print is also highly popular when it is paired with another form of media. The old saying is that print media is endangered and could be eliminated but the true saying now is that print media can be revived if it is smartly paired with personal computers and new smart phones. and that different media forms of marketing as competing but as something that could complement different marketing styles. For example, print ads should be partnered with radio and Internet media forms in the key time slots when consumers are likely to be using all three forms.
Matt Casagrande's comment, March 12, 2013 10:10 AM
People spend thirty five percent of their time taking in what they see on media. the most popular way to see media is still television and the second most popular way right behind it is the computer. The weekend consumer spend more time watching tv and reading print ads and less time on the computer, and listening to the radio. One and half hours of a persons day are on multi media sites between 9 am and 9 pm and that s when the marketing firm should target the eye of consumers.
Tami Yaklich's comment, March 21, 2013 9:14 PM
Again - info taken word for word here!
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Google Shows Off Its New 'Adverapp' Concept, A Volkswagen-Branded Road ... - TechCrunch

Google Shows Off Its New 'Adverapp' Concept, A Volkswagen-Branded Road ... - TechCrunch | new marketing strategies- aspect 2 | Scoop.it
TechCrunch
Google Shows Off Its New 'Adverapp' Concept, A Volkswagen-Branded Road ...
TechCrunch
Mobile advertising is an entirely different beast from desktop web ads and worlds away from traditional print/video media marketing.
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Matt Casagrande's comment, March 11, 2013 10:22 AM
google has created a new app called smileage. It is part service, party tool, and part advertising in one application. This was created to make something that the consumer wants. Volkswagen is making a highly wanted product which will help other items be more desirable. they are doing this instead just making their cars look goods through ads but not give any use to the cell phone users