New Leadership
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New Leadership
The Changing Face of Modern Leadership
Curated by Roger Francis
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Does Your Company's Purpose Resonate With Everyone, Or Just Senior Leaders?

Does Your Company's Purpose Resonate With Everyone, Or Just Senior Leaders? | New Leadership | Scoop.it

Discovering your company's "purpose" is tough. Sustaining it can be even tougher. Even if you've zeroed in on a mission that your executives love, it won't do your company much good if the rest of your team doesn't share the same sentiment.

 

The challenge is to make sure your entire organization is willing to buy into its stated purpose. The consulting firm Radley Yeldar, which ranks brands according to "social purpose," gives the top spot to Unilever for its sustainability efforts, among other causes beyond the company's bottom line to which it has shown commitment.


Via The Learning Factor
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The Learning Factor's curator insight, November 10, 2016 5:58 PM

If your own employees write off your shiny new mission statement as just another marketing trick, so will your customers.

Peter Krull's curator insight, November 10, 2016 8:53 PM
Mission & purpose are critical at Krull & Company!
Pam Ross's curator insight, November 15, 2016 8:33 AM
Connecting employees to purpose is so important for culture, trust, engagement, accountability.
Rescooped by Roger Francis from #BetterLeadership
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The Power of Conversational Leadership — HBS Working Knowledge

The Power of Conversational Leadership — HBS Working Knowledge | New Leadership | Scoop.it

"In many cases you have an executive team that's so sure about company strategy, but then you go inside the organization and find that nobody else has a clue,"


A strategic conversation based on 4 elements:

Intimacy is about leadership. Interactivity is about channels. Inclusion is about content. Intentionality is about goals, vision, and the strategy of getting things done.


Via Sabrina Murphy, Roy Sheneman, PhD, AlGonzalezinfo
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Rescooped by Roger Francis from Surviving Leadership Chaos
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4 Hard Questions to Ask About Your Company’s Purpose

4 Hard Questions to Ask About Your Company’s Purpose | New Leadership | Scoop.it
It needs to hold up through uncertain times.

Via donhornsby
Roger Francis's insight:
(From the article): As a leader, you are the channel for your organization’s purpose; if it fails to connect with you, it can hardly connect with others. The corporate purpose answers the why for the organization, but what about for you? What is the link between your personal story and the story told about your company? One key to ensuring connection is to focus on your legacy. The legacy of purpose bears your personal imprint as a leader. As you pass it on, it will change but retain its roots in what you contributed and in what earlier generations brought to you. We know that executives today have to deal with all kinds of unpredictable short-term pressures. And yet we believe that as organizations face stronger crosswinds purpose becomes even more important — not less so. That’s because the what and how of business will need to change more frequently in a volatile world. This leaves purpose, the why, as the primary compass for navigating key decisions.
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donhornsby's curator insight, March 23, 2016 9:14 AM
(From the article): As a leader, you are the channel for your organization’s purpose; if it fails to connect with you, it can hardly connect with others. The corporate purpose answers the why for the organization, but what about for you? What is the link between your personal story and the story told about your company? One key to ensuring connection is to focus on your legacy. The legacy of purpose bears your personal imprint as a leader. As you pass it on, it will change but retain its roots in what you contributed and in what earlier generations brought to you. We know that executives today have to deal with all kinds of unpredictable short-term pressures. And yet we believe that as organizations face stronger crosswinds purpose becomes even more important — not less so. That’s because the what and how of business will need to change more frequently in a volatile world. This leaves purpose, the why, as the primary compass for navigating key decisions.
Dean J. Fusto's curator insight, March 23, 2016 2:06 PM
(From the article): As a leader, you are the channel for your organization’s purpose; if it fails to connect with you, it can hardly connect with others. The corporate purpose answers the why for the organization, but what about for you? What is the link between your personal story and the story told about your company? One key to ensuring connection is to focus on your legacy. The legacy of purpose bears your personal imprint as a leader. As you pass it on, it will change but retain its roots in what you contributed and in what earlier generations brought to you. We know that executives today have to deal with all kinds of unpredictable short-term pressures. And yet we believe that as organizations face stronger crosswinds purpose becomes even more important — not less so. That’s because the what and how of business will need to change more frequently in a volatile world. This leaves purpose, the why, as the primary compass for navigating key decisions.
Vincent PEIFFERT's curator insight, March 25, 2016 3:26 AM
(From the article): As a leader, you are the channel for your organization’s purpose; if it fails to connect with you, it can hardly connect with others. The corporate purpose answers the why for the organization, but what about for you? What is the link between your personal story and the story told about your company? One key to ensuring connection is to focus on your legacy. The legacy of purpose bears your personal imprint as a leader. As you pass it on, it will change but retain its roots in what you contributed and in what earlier generations brought to you. We know that executives today have to deal with all kinds of unpredictable short-term pressures. And yet we believe that as organizations face stronger crosswinds purpose becomes even more important — not less so. That’s because the what and how of business will need to change more frequently in a volatile world. This leaves purpose, the why, as the primary compass for navigating key decisions.