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Let's go driving with WeGo!

Let's go driving with WeGo! | New economy | Scoop.it
“ Service: WeGo
Where: Currently Amsterdam
Category: Peer-to-peer car renting
Sign-up: Free
Costs: One-off deposit and variable fee per rental
Shape: Website and app (in Dutch only)
For whom: Personal...
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Roadtrip with your neighbour's SnappCar

Roadtrip with your neighbour's SnappCar | New economy | Scoop.it
“ Service: SnappCar
Where: The Netherlands, Germany and soon UK
Category: Peer-to-peer car renting
Sign-up: free
Costs: Variable fees per rental
Shape: Website
For whom: Personal and businesses...
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Borrowing next door with Peerby

Borrowing next door with Peerby | New economy | Scoop.it
“ Service: Peerby
Where: The Netherlands, mainly cities Category: Peer-to-peer community sharing Sign-up: free Costs: none / voluntary contribution Shape: Online, app For whom: Personal or business...
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Is Your Brand a One-Night Stand? - Huffington Post

Is Your Brand a One-Night Stand? - Huffington Post | New economy | Scoop.it
Is Your Brand a One-Night Stand?
Huffington Post
One of the most commonly held, old-school business beliefs that will hold brands back in the emerging economy is the belief that business is about commerce.
Ananda Groag's insight:

In the connection economy it's crucial to build openness, trust and balance. This requires a different way of thinking in ordanisations and a different way of structuring departments. Let's break down the walls and think value for people rather than value of shares! 

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Airbnb’s Woes Show How Far the Sharing Economy Has Come | TIME.com

Airbnb’s Woes Show How Far the Sharing Economy Has Come | TIME.com | New economy | Scoop.it
Airbnb, Uber and similar firms are booming, drawing out powerful regulators (Airbnb and other sharing companies might start sharing with governments too | http://t.co/GXx2ATUZKd (via @TIMEBusiness))...
Ananda Groag's insight:

One step closer to compliance with regulations. Good news, because it makes it easier to get out of the grey zone of legal/illegal? Or bad news, because being fully compliant will kill many services? Can a private bed, car or meal ever be measured with the same standards as a professional one? In any case, owners are getting a step closer to being micro-entrepeneurs.

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A personal approach to hospitality with Airbnb

A personal approach to hospitality with Airbnb | New economy | Scoop.it
“ Service: Airbnb
Where: Worldwide; 192 countries
Category: Peer-to-peer accommodation
Sign-up: Free
Costs: Variable fee per rental
Shape: Website, app
For whom: Personal or business

Airbnb is a...
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Content Marketing Study Suggests Most Content Marketing Doesn't Work

Content Marketing Study Suggests Most Content Marketing Doesn't Work | New economy | Scoop.it

Content marketing study reveals that content marketing fails to deliver positive results 80 to 90 percent of the time.


Via Kamal Bennani
Ananda Groag's insight:

Iedereen zit op de content-trein. Maar het succes van content is niet bewezen! Een hit & miss, omdat over voorspellen nog weinig bekend is. 

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2DiFore Marketing Solutions's curator insight, September 16, 2013 9:17 AM

So often times we see and hear on many social media platforms about "content marketing" but does anyone really know what it is? Great post from last week worth repeating!

Marie Gillet's comment, September 16, 2013 10:16 AM
Thanks for your comments both! Indeed, content marketing is a work-in-progress and one branch of a whole marketing strategy: results should be studied all together (incl. offline and online actions) as they are intertwined with each other. We should get the whole picture before claiming results as a success or not, and look at the entire buying process instead of analysing bit by bit.
AUDIT & REDAC'WEB's curator insight, September 17, 2013 3:56 AM

Si vous doutez de l'efficacité de la stratégie de contenu, consultez cette étude