New Developments in Social Media
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Boston Marathon Bombings: Making Sense of the Social Media Blitz - TIME

Boston Marathon Bombings: Making Sense of the Social Media Blitz - TIME | New Developments in Social Media | Scoop.it
Boston Marathon Bombings: Making Sense of the Social Media Blitz TIME When I first heard that two bombs had exploded at the finish line of the Boston Marathon, I was sitting on my couch — the afternoon sunlight streaming through from the tall...
Kaitlyn Bajorek's insight:

This article discusses how social media plays a huge role in modern day journalism, particularly the Boston bombings that occurred a year ago.  As this article stated, the writer found out not through the news but through Twitter because everyone was tweeting about it.  I know personally that this is how I found out about the bombing.  Social media is used to quickly show a person's followers about a crisis that has occurred.  Many times something is posted before it has even hit a news station.  This can be both a positive and negative thing because it can save a person from a crisis but it can also cause a display of false media.  Last year when we had a gun scare at my college there was a lot of false information being thrown around Twitter.  But it was helpful because I found out about the scare from tweets and knew not to go on campus.  Social media can be both a helpful and unhelpful form of communicating information.   

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Future Development of Online Marketing in Social Media Networks

Future Development of Online Marketing in Social Media Networks | New Developments in Social Media | Scoop.it
The key factors of Web 3.0 Marketing are new ways of searching for information, ''smarter'' information, and a more approachable Web. Web 3.0 marketing is a convergence of new technologies and fast changes of consumer ...
Kaitlyn Bajorek's insight:

This article discusses how online marketing is developing on social media networks.  It goes on to discuss how the point of social media marketing is to bring together people of a common interest.  A company must transform their brand to the needs and interests of the target market.  There are many aspects that will change to the internet in regards to social media marketing.  The web has changed to Web 3.0 meaning that it will be faster and easier to search.  Semantic Web means that the search will be clearer.  I think this is a great thing for the future of social media marketing because people will enjoy doing searching for things and it will be easier to do.  

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Erica Thayer's curator insight, February 24, 2014 8:31 AM

This article discusses how social media is developing today and the future predictions of its uses.  We are now considering Web 2.0 (back and forth conversation) a standard, and expect that Web 3.0 will be the next transition.  We have become accustomed to hearing from businesses in a way that grabs our attention on the social media communities that we reside in, and we are looking for that next step of involvement.  We expect that we will be able to communicate through social media at any time of the day from wherever we may be.  Businesses are looking to market their products and services by microblogging along side of their customers, offering customization to grab each individual's attention and personalization.  The major way to do this is with mobile applications.  Customers are opting in by downloading the application, and do not consider the marketing messages to be an interruption.  Not only will applications create an easy way to market, it will also allow for easy transactions and purchases on the customer's end.

The web will continue to mature, along with our growing expectations of communication and involvement with the businesses that we are loyal to.  As businesses start to adopt social media into their marketing plans, they will be experts on how to talk to their customers differently on each site.  As we look to be more involved with these businesses, we are providing easy, low cost market research for these companies. They will continue to learn our likes and dislikes, about our experiences with the company, and HOW we communicate online.  New ways to collect data and access information are being created, making it easy to customize and personalize products to the customer's liking.