New Developments in Social Media
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Open Cloud Test Bed Bolsters Big Data Innovation - HPCwire (blog)

Open Cloud Test Bed Bolsters Big Data Innovation - HPCwire (blog) | New Developments in Social Media | Scoop.it
Open Cloud Test Bed Bolsters Big Data Innovation
HPCwire (blog)
It makes sense that a program designed to spur innovation would itself be on the cutting-edge.
Angela Balzano's insight:

This article explains the official launch of a $3 million capital investment, known as the Massachusetts Open Cloud (MOC) project. The public-private initiative will establish a new cloud computing infrastructure to serve as a virtual laboratory for big data researchers and innovators across the state.  This cloud will be non-profit and foster creativity and innovation for all users.


Innovations like the cloud are a common disruption is the digital world and social media.  Conditions are constantly evolving and improving.  Businesses need not only to stay on top of new innovations, but also try and see where things are headed so they can incorporate these innovations into their business strategy. A statewide non-profit cloud of big data storage will be huge in big data collection and interpretation.  The possibilities are endless with all of that data in one place! 

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Gen-C and the Future of Social Business

Gen-C and the Future of Social Business | New Developments in Social Media | Scoop.it
The concept of the social business, with interconnected constituencies including marketing, R&D, customer support, and suppliers, is appropriately a hot topic today....
Angela Balzano's insight:

This article discusses the revolution of the social business and where it will lead to by the year 2020.  The writer explains hat as businesses become more customer-centric and Generation C (for connected) takes over, the marketing function will become more critical than ever to business success.  The article also highlights some ways for businesses to cater to the increasing and dynamic needs of Generation C.


Social media is constantly changing.  The younger generation is expecting more and more connectivity and personality from brands.  They are bombarded by stimuli every second of every day and hate to be advertised to.  With such a dynamic and constantly-evolving environment, it is important for companies to stay up-to-date with the changes of the consumers and also find a way to break through the noise without directly advertising to their target market. Today, marketing is a delicate balance and companies need to invest heavily into making sure they don't get left behind.

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Facebook Youth Accounts Jump Despite Growing Social Media Competition

Facebook Youth Accounts Jump Despite Growing Social Media Competition | New Developments in Social Media | Scoop.it
#facebook Facebook Youth Accounts Jump Despite Growing Social Media Competition http://t.co/NaqxPXX81j @RealTonyRocha
Angela Balzano's insight:

Some statistics from this article include:

  • 84% of young Americans have Facebook accounts, up from 79% last Autumn.
  • 37% said they are using Facebook less in the 12 months while 16% said they are using it more.

The article explains that growing diversity of the social media presences reported by college-age Americans seems to indicate a less Facebook-focused social media future.


These finding are extremely important for companies to utilize.  Companies need to invest time and money into social media and many companies focus their efforts on Facebook.  These statistics suggest that companies might benefit from focusing a little less on Facebook and more on other social media platforms in order to stay one  step ahead of competition. This also show the intense competition between social media sites for new users, especially of the younger generation.

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