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Rescooped by anjens from Marketing Strategy and Business!

21 Things You Need to Know About Self-Publishing 2.0

21 Things You Need to Know About Self-Publishing 2.0 | New |

Excerpted from article on Copyblogger:
"I wanted to start at “zero” with this list to give you a guideline on what it’s all about.
This list is about writing, building your audience, publishing vs. self-publishing, self-publishing, and what I call “team-publishing” which is the direction you need to go if you want to professionally self-publish.
All of these things are important to build your skills, your audience, and ultimately readers of your books.

Follow these 21 steps I’ve laid out for you below, and you will create quality books.
1. Reality check
2. Audience first
3. If it doesn’t bleed, it doesn’t lead
4. Educate
5. Make it evergreen
6. How to build your blog audience, part I
7. How to build your blog audience, part II
8. How to build your blog audience, part III
9. Facebook, Twitter, Pinterest — SHEBANG!
10. Marketing 101
11. Reality check on publishing
12. Self-publishing 101
13. Team publishing
14. Editing
15. Design
16. Interior design
17. Title
18. Sub-title
19. Audiobook
20. Video trailer
21. Marketing 201

Everything I describe above will lend credibility, authenticity, and ultimately audience to the effort:

- Building the platform and trust with your audience way in advance.
- Writing a strong story while at the same time delivering value.
- Connecting  all the dots on editing, design, title, print version, audio version.
- Having many strong marketing messages and a way of delivering those messages. Making sure the messages aren’t gimmicks, but real ways that show you are living the message you write about.
- Infusing professionalism into every aspect of the process. The goal here is not to publish as easily as possible. The goal is to publish professionally in a way that leaves the traditional publishers in the dust.

You are your own publisher.

You are the one who believes in the message and your art and now want to share it with others and ultimately it is you who is choosing yourself to deliver that message. A message that, when properly packaged, will be a delight to the reader to receive..."

Each step is explained with detailed information from the author author. Read full interesting article here:


Via Giuseppe Mauriello
Geoffrey Vertlieb's comment, June 6, 2013 6:02 PM
Very interesting....
Suneeta ITBP's comment, June 25, 2013 8:39 AM
BSN's curator insight, July 27, 2013 3:22 PM

Some useful tips on how to handle self publishing

#business #publishing #entrepreneur


Rescooped by anjens from Public Relations & Social Marketing Insight!

5 Lesser Known Social Networks to Consider for Your Business

5 Lesser Known Social Networks to Consider for Your Business | New |

Social media. We know all about the big networks. Ask anyone to name a social network, and you’ll most likely hear them say, “Facebook” or perhaps, “Twitter.” And if you press them further you might get them to mention YouTube, Google +, or Foursquare, and maybe even LinkedIn.These are the networks that just about everyone knows, and many of us use. If you’re using social media as a part of your online small business or nonprofit presence, those are also the networks you are most likely using to promote your organization. Depending on your goals, and of course your audience, these are the networks that make up your online presence. When I work with clients, these are often the first ones we talk about using, for a variety of reasons.But there are a lot of other networks that are smaller and lesser known that also can be really useful for certain businesses, and add another dimension to your online presence. Here are five that I happen to like, and think have great possibilities....

Via Jeff Domansky
Jeff Domansky's curator insight, July 3, 2013 6:27 PM

Good reminder to think outside the box when it comes to social media.

Gorka Amian's curator insight, August 17, 2013 8:53 PM

other social media platforms

Rescooped by anjens from Business Improvement!

12 Powerful Strategies to Increase Sales That You Need to Know

12 Powerful Strategies to Increase Sales That You Need to Know | New |

Via Daniel Watson
Suchitra Mishra's curator insight, July 3, 2013 8:05 AM

A great compilation of links and insights for boosting online sales

Benoit F. MASSE's curator insight, July 8, 2013 9:24 AM

Un bon reccueil de techniques et stratégies à connaitre pour augmenter ses ventes. Certaines sont à creuser, voire implémenter dans votre entreprise.

Stein Elling Wirum's curator insight, May 26, 2014 7:00 AM

What are the best strategies to increase sales? Find out more about 12 powerful strategies to increase sales that you need to know.

Rescooped by anjens from Eclectic Technology!

Public or Private? The Risks of Posting in Social Networks | Malware Blog | Trend Micro

Public or Private? The Risks of Posting in Social Networks | Malware Blog | Trend Micro | New |
Posting too much information could lead to undesirable consequences such as identity theft. Trend Micro found that 1 in 3 people know someone who became victims of identity theft.

Via Beth Dichter
Beth Dichter's curator insight, July 3, 2013 4:52 AM

How many social networks are you a member of? How often do you answer questions that request your date of birth, your school, your hometown...questions that may seem innocuous but may also be answers to security questions on other sites. 

This infographic looks at the following social networks: Facebook, Twitter,  Google+, Mixi, Sina Weibo, Tumblr. Linkedin, and Pinterest. It will allow you  to see how each of these sites falls in the areas of: privacy settings, contact details, connections, birth date, employment, location and name.

It also provides information about the potential backlash of providing personal information including identity theft, social engineering, and damaged reputation as well as some statistical information.

To learn more about the risks of sharing information online check out this post, or go directly to the infographic at:

Roberto Ivan Ramirez's curator insight, July 17, 2013 12:38 AM

La importancia de reflexionar de manera cuidadosa y crítica sobre los pros y contras del uso de las redes sociales actualmente, es parte de una cibercultura que como sociedad tendremos que afrontar las consecuencias de no poder prevenir a tiempo ni a los usuarios ni a las instancias y organizaciones promotoras de estas herrmientas digitales sociales. Es necesario hacer campañas de difusión masiva para no caer bajo los controles mediáticos de las corporaciones y grupos criminales que pueden hacer mal uso para detectar personas y controlarlas mentalmente hablando.

Sarah Salavert's curator insight, March 5, 2016 1:18 PM
This article exhibits the danger of posting his life with everyone, on a social networks #socialnetworks #private #public #influence 
Rescooped by anjens from Modern Marketer!

How to Win with Social Media and Small Businesses

How to Win with Social Media and Small Businesses | New |
I've been a social media strategist for just over six months, and I've come to one conclusion.

Via The Fish Firm II
The Fish Firm's curator insight, July 7, 2013 9:32 PM

Social Media Is Just A Tool...and it will look very different in just a few years... That's why snatching up as many Fans or Followers as possible isn't so important b/c it won't matter when the platform decides to go IPO (and it will). 

The key is to leverage business metrics to impact customer satisfaction as an internal agent of change.

We need to focus on fulfilling promises to customers and treating them like valuable assets. When we win there, everything else will fall into place whether its Facebook or Twitter or something new.

Rescooped by anjens from Marketing Strategy and Business!

8 New and Underappreciated Marketing Resources from Google

8 New and Underappreciated Marketing Resources from Google | New |

Excerpted from article on The Moz Blog:
"This guide is intended for those SEOs/inbound marketers who are familiar the fundamental Google resources (Google Analytics, Apps, the AdWords Keywords Tool) but may not be aware of what else is out there and what is coming soon.

***Analytics & Tagging
1. Universal Analytics
It (in beta) is apt to change the way we use and think about marketing analytics. This successor of the Google Analytics we know will bring improved performance and, most importantly, new functionality and flexibility to your reporting.
Uses & benefits of Universal Analytics:
- Cross device tracking of individual users
- The ability to push "offline" data into the system
- Performance enhancements
- 20 custom dimensions, 20 custom metrics
- Set your own session and campaign expirations

2. Tag Manager
Tag Manager gives you central control of tracking tags firing in the <head> of any given page, without having to touch the page code itself once you've added the main container. The rules to trigger tag firing are flexible enough that the possibilities here are broad and powerful.
Uses & benefits of Tag Manager:
- Central, organized management of your tags/scripts
- Cuts dev cycle bottlenecks out of the equation
- Improved performance

3. Tag Assistant
If you are using (or intend to use) Tag Manager, Tag Assistant is a Google Chrome extension that will make double-checking your tag/rule configurations a lot easier.

***Market Research
4. Think Insights
Uses & benefits of Think Insights:
- Free, searchable access to market research studies
- Visualization of the most common multi-touch paths by industry
- Inspiration for your next data visualization project
- There's also the Creative Sandbox gallery, showcasing creative online campaigns that "blend creative genius and digital innovation."

5. Consumer Surveys
It is the only paid service in this post, but research with surveys, if you want to step outside of your customer email list, will always require an investment. Google's offering is relatively affordable.

***Search History & Data
6. Trends
Trends is a relatively well-known but often overlooked source of historical search volume data.
Uses & benefits of Trends:
- View historical data for a single keyword, or compare two or more
- Discover seasonality in search volume
- Browse current trending searches
- Export to CSV for your Excel/other reports

7. Zeitgeist
Zeitgeist isn’t exactly a tool or a data set but more of an interactive recap of the year in search.
Uses & benefits of Zeitgeist:
- Rich visual "story" experience of historical data
- Helpful for brainstorming historical content angles
- General nostalgia/inspiration (What? That counts.)

8. Public Data Explorer
Public Data Explorer is Google's portal into government and institutional data sets.
Uses & benefits of Public Data Explorer:
- Search/browse many public data sets from one interface
- Upload your own data set
- Quickly switch between different chart/visualization approaches for a given data set..."

Read full and interesting article here:


Via Giuseppe Mauriello
BSN's curator insight, July 28, 2013 4:46 PM

Some Google marketing tools

#business #marketing


Phil Lauterjung's curator insight, July 29, 2013 3:53 PM

add your insight...

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Star Trails over Hilo

Star Trails over Hilo | New |
A 25 minute exposure of the stars over Hilo. Taken from about 9200 feet elevation on Mauna Kea, you can clearly see the glow of Hilo coming up through the clouds. On the left a satellite crossed the image.
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