neuromarketing
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Tweet from @josemsoria

Tweet from @josemsoria | neuromarketing | Scoop.it
RT @josemsoria: How personal emotions fuel #B2B purchase. #neuromarketing http://t.co/GKNjHR9Hgc
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Photos Make a Difference - Neuromarketing

Photos Make a Difference - Neuromarketing | neuromarketing | Scoop.it
In Mirrors and Images, I speculated that the presence of images such as a picture of Christ in a church or those omnipresent portraits of the leaders of totalitarian states might influence the behavior of people in their presence.
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Les émotions forcées par le marketing

Les émotions forcées par le marketing | neuromarketing | Scoop.it
Analyser les expressions du visage par webcam «big brother» interposée… C’est la nouvelle botte secrète du groupe Ipsos pour «décrypter encore mieux les...
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From ASCII Columbus: Increase Your Sales Through Neuromarketing - Business Solutions Magazine

From ASCII Columbus: Increase Your Sales Through Neuromarketing - Business Solutions Magazine | neuromarketing | Scoop.it
From ASCII Columbus: Increase Your Sales Through Neuromarketing Business Solutions Magazine Dooley's presentation, titled “Selling To The Unconscious Mind: Closing More Business Through Neuromarketing” included an avalanche of neuroscience nuggets...
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Trust, morality -- and oxytocin?

Trust, morality -- and oxytocin? | neuromarketing | Scoop.it
What drives our desire to behave morally? Neuroeconomist Paul Zak shows why he believes oxytocin (he calls it "the moral molecule") is responsible for trust, empathy and other feelings that help build a stable society.
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For Brands, A Mind Is A Terrible Thing To Waste

For Brands, A Mind Is A Terrible Thing To Waste | neuromarketing | Scoop.it
http://www.cmo.com/articles/2014/5/20/neuromarketing_is_ma.html?cmpid=TT244
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Le point sur les techniques et les évolutions du Neuromarketing. Très bel article en anglais.
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What every marketer needs to know about neuroma...

What every marketer needs to know about neuroma... | neuromarketing | Scoop.it
What every marketer needs to know about neuromarketing Marketing magazine Australia (blog) In this guest post, branding expert Dr Peter Steidl says neuromarketing will change the face of marketing, and without it, campaigns will lag behind...
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Neuromarketing – thinking beyond ad testing

Neuromarketing – thinking beyond ad testing | neuromarketing | Scoop.it
The application of neuroscience to these sorts of strategic issues – what we call neuromarketing – is not always understood (Neuromarketing – thinking beyond ad testing | B&T: http://t.co/vZr1zBivE7...
Sébastien Pujade's insight:
Créer le Buzz n'augmente pas mécaniquement vos ventes. Cet article illustre quels apports le Neuromarketing peut vous donner sur votre stratégie de mémorisation .
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What every marketer needs to know about neuromarketing

What every marketer needs to know about neuromarketing | neuromarketing | Scoop.it
In this guest post, branding expert Dr Peter Steidl says neuromarketing will change the face of marketing, and without it, campaigns will lag behind competitors that have embraced this new way of thinking about consumer behaviour and branding.
Sébastien Pujade's insight:
This article is exciting. Dr Peter Steidl highlights the benefits of neurosciences for marketers.
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Les tendances « Stratégies UX » en 2014 « UXchallenges

Les tendances « Stratégies UX » en 2014 « UXchallenges | neuromarketing | Scoop.it
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sebastien pujade's curator insight, May 5, 2014 6:37 PM

Article passionnant sur l’expérience client et sur les relations entre internet et les différents canaux de communication du client

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Le point sur le cerveau et les devices.

Le point sur le cerveau et les devices. | neuromarketing | Scoop.it
SXSW Day 2: Neuro-marketing, community management and Stream SXSW. 9th Mar 2014 | Posted by Vicky Lewko Vicky Lewko's picture. Day two of SXSW brought a lot a rain, but that didn't stop the Cohn & Wolfe team from diving into a day ...
Sébastien Pujade's insight:
Je vous recommande la lecture de ce billet de blog sur l'impact des devices, des interactions entre les différents medias sur notre cerveau. Très instructif.
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L'émotion au coeur de l'efficacité publicitaire

L'émotion au coeur de l'efficacité publicitaire | neuromarketing | Scoop.it
Millward Brown France intègre un outil de facial coding dans ses tests d'efficacité publicitaires. Explications avec Pierre Gomy.
Sébastien Pujade's insight:

Cet article est intéressant sur l'utilisation du neuromarketing et la publicité afin de mieux toucher vos clients.

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Can Neuromarketers Really Peer Into Your Subconscious? They Say They Can.

Can Neuromarketers Really Peer Into Your Subconscious? They Say They Can. | neuromarketing | Scoop.it
The prefix “neuro” is attached to an increasing number of other terms these days.
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Sébastien Pujade's curator insight, December 9, 2013 5:25 AM

This article is exciting because it challenges the interpretation of the results of EEG to achieve best results.

Sébastien Pujade's curator insight, December 9, 2013 5:28 AM

This article is exciting because it challenges the interpretation of the results of EEG to achieve best results.

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How Our Brain Determines if the Product is Worth the Price — HBS Working Knowledge

How Our Brain Determines if the Product is Worth the Price — HBS Working Knowledge | neuromarketing | Scoop.it
Are consumers more likely to buy if they see the price before the product, or vice versa? Uma Karmarkar and colleagues scan the brains of shoppers to find out.
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Best of Neuromarketing - 2014

Best of Neuromarketing - 2014 | neuromarketing | Scoop.it
Here are the most-viewed, most-shared Neuromarketing articles from 2014. Conversion, persuasion, copywriting, and lots more!
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Idée.zip n°8 : 'Le neuromarketing, un nouveau cadre théorique pour de meilleures pratiques'

Idée.zip n°8 : 'Le neuromarketing, un nouveau cadre théorique pour de meilleures pratiques' | neuromarketing | Scoop.it
Et si le neuromarketing ne se limitait pas à l'IRM, à l'EEG et autres acronymes barbares ? Bertrand Roullet et Olivier Droulers cherchent à nous convaincre, avec succès, qu'il s'agit d'un nouveau cadre théorique, ouvrant des nouveaux modes de pensées.
Sébastien Pujade's insight:

Bon résumé de ce livre de référence.

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Neuromarketing: can science predict (and influence) our purchases?

Neuromarketing: can science predict (and influence) our purchases? | neuromarketing | Scoop.it
In the 1950s, two scientists at McGill University accidentally discovered an area of the rodent brain now known as 'the pleasure centre'. (RT @JME_BMJ: Can science predict (and influence) our purchases?
Sébastien Pujade's insight:
Excellent article sur l'approche et les limites du Neuromarketing. Lecture rapide et fluide.
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Put Neuromarketing to Work on Your Website | Help Scout

Put Neuromarketing to Work on Your Website | Help Scout | neuromarketing | Scoop.it
The times change and the tools change, but human nature is perpetual.
Sébastien Pujade's insight:
Article intéressant sur quelques apports du Neuromarketing pour des sites web. Il manque un peu le contexte de l'étude; les enseignements restent très instructifs.
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Choice Fatigue | Neuromarketing

Choice Fatigue | Neuromarketing | neuromarketing | Scoop.it
Your brain gets tired, and one fatiguing activity is making choices. Various studies show that as people make more decisions, their subsequent decisions are rushed or they don’t decide at all.
Sébastien Pujade's insight:
Cette étude de standford confirme que trop de choix ou de décisions est contre-productif. Manager c'est aussi apprendre à déléguer avec confiance ou à parfois refuser.
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What is Neuromarketing? | Neuromarketing

What is Neuromarketing? | Neuromarketing | neuromarketing | Scoop.it
We’ve seen the term “neuromarketing” term defined with confidence by a variety of sources, and they don’t all agree.
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Can Neuromarketing Predict What Users Will Click on and Buy? -

Can Neuromarketing Predict What Users Will Click on and Buy? - | neuromarketing | Scoop.it
We’re living in an advanced age. Marketing and conversion optimization have evolved to the point where we can analyze a person’s eye path on a web page, the effect of … (Can #Neuromarketing Predict What Users Will Click on and Buy?
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The difficult task of reading the brain

The difficult task of reading the brain | neuromarketing | Scoop.it
Despite advances in neuroscience, when an area of the brain 'lights up" it does not tell us as much as we'd like about the inner workings of the mind.
Sébastien Pujade's insight:
Reading into the brain is a tricky exercice but Neuromarketing techniques and neurosciences try to explain it.
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Neuromarketing World Forum 2014: 5 ways nmkt can help

By Steve Genco, autor of Neuromarketing for Dummies.
Sébastien Pujade's insight:
Just do it and see it! Exciting.
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Neuromarketing: The Next Big Thing in Marketing! - Blog

Neuromarketing: The Next Big Thing in Marketing! - Blog | neuromarketing | Scoop.it
Neuromarketing, a study in which market researchers use neuroscientific methodologies and technology to understand consumer’s thoughts and buying decisions. (Marketing at its simplest isn't just an activity; it's a form of #neuro connection.
Sébastien Pujade's insight:
Article anglais intéressant qui pose une brève introduction au Neuromarketing et quel intérêt pour le marketing. Et vous qu'en pensez-vous ?
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Can Neuromarketers Really Peer Into Your Subconscious? They Say They Can.

Can Neuromarketers Really Peer Into Your Subconscious? They Say They Can. | neuromarketing | Scoop.it
The prefix “neuro” is attached to an increasing number of other terms these days.
Sébastien Pujade's insight:

This article is exciting because it challenges the interpretation of the results of EEG to achieve best results.

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Sébastien Pujade's curator insight, December 9, 2013 5:25 AM

This article is exciting because it challenges the interpretation of the results of EEG to achieve best results.