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6 Neuromarketing Principles For Designing More Persuasive Websites - Marketing Land

6 Neuromarketing Principles For Designing More Persuasive Websites - Marketing Land | Neuromarketing | Scoop.it

Digest...


Below are six proven techniques that you can easily apply to your website to make it more persuasive.

 

1. Leverage Scarcity to Persuade A Visitor To Buy Now

People want what they can’t have. Likewise, when something is in short supply, prospective buyers inherently feel a sense of urgency to act before availability runs out. This is the scarcity principle, and it works whether it is supply driven (e.g., there is a limited quantity available to sell) or deadline driven (as when there is a time limit set on the availability or the price of an item). People have a natural aversion to loss–they’d rather act too hastily, knowing full well that they haven’t given the matter proper consideration, than risk missing out.

 

2. Use A Decoy To Steer Visitors Toward A Certain Product

Also known as the asymmetric dominance effect, the decoy effect uses an alternate (less desirable) choice as a benchmark against which to compare the real product or service you wish to sell.

 

3. Use Anchoring To Help Visitors Justify Their Selection

People have a tendency to rely too heavily on the first piece of information presented when making decisions. This becomes the “anchor” against which subsequent products will be compared. Sound illogical? It may be, but you can use this anchoring bias to help visitors justify their purchase selection.

 

4. Make Visitors Feel Indebted To You

Marketers can use this impulse to spur site visitors to action. By giving your site visitors something of value, with no expectation of anything in return, you can begin to harness the power of reciprocity.

Offer exclusive information, free samples, or even a free in-home trial — anything that has real value and is obviously and exclusively for the benefit of the recipient. That last point is especially important — nobody wants to feel that they are being manipulated or receiving a gift with “strings attached.”

 

5. Offer Things You Don’t Expect To Sell

On the surface, it may seem odd to try to sell a product or service on your website that you don’t really expect anyone to buy. Yet, according to a compliance technique called door-in-the face, this strategy will actually help you sell lower priced options.

 

6. Throw Out A Lifeline With The Hurt & Rescue Principle

In this method, the marketer allows the prospect to see that they have a problem, and then offers a way to fix it. One excellent way to do this is through online quizzes. This technique can be especially effective in the B2B environment. Use your web copy to point out to visitors how much money they are losing, time they are wasting, or stress they are experiencing, and then offer them a solution. Hurt and rescue sounds negative, but it’s really nothing more than emotion-based selling.

 

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CYDigital's curator insight, August 7, 2014 7:51 PM

The basics behind the copy.

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15 NeuroMarketing Mind Hacks You Need To Be Using - CoSchedule

15 NeuroMarketing Mind Hacks You Need To Be Using - CoSchedule | Neuromarketing | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.


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CYDigital's curator insight, May 13, 2015 7:49 PM

Excellent advice. Click through to read the post, then use this image as a reminder for you and staff.

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6 Neuromarketing Hacks for Maximum Content Impact - QuickSprout

6 Neuromarketing Hacks for Maximum Content Impact - QuickSprout | Neuromarketing | Scoop.it
1. Appeal to your audience’s emotions

2. Incorporate images of faces

3. Use colors to elicit emotion

4. Focus on relieving pain points

5. Capitalize on the law of reciprocity

6. Use scarcity as leverage

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CYDigital's curator insight, November 27, 2016 8:32 PM

From MarTech 101 to Advanced Techniques, marketingIO has you covered. Contact us

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Le Neuromarketing va-t-il réellement bouleverser le marketing traditionnel ?

Le Neuromarketing va-t-il réellement bouleverser le marketing traditionnel ? | Neuromarketing | Scoop.it
Le Neuromarketing est le « nouveau » domaine de recherche qui allie l’étude du comportement du consommateur et les neurosciences. Très controversé à son arrivée en 2002, cette discipline a rapideme...

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Vincent_Pittard's curator insight, March 13, 2015 7:20 AM

Si vous ne connaissez pas le neuromarketing, voilà un article pour faire le point sur la question avant d'aller plus loin.

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Pourquoi utiliser le marketing olfactif dans son magasin ?

Pourquoi utiliser le marketing olfactif dans son magasin ? | Neuromarketing | Scoop.it
En pleine expansion, le marketing olfactif s’applique aux points de vente et aux produits, il consiste à l’utilisation des odeurs afin de déclencher des émotions et de rendre plus agréable son univers dans le but de susciter un souvenir au sens...

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La tendance du moment: Le marketing sensoriel – 31/03

La tendance du moment: Le marketing sensoriel – 31/03 | Neuromarketing | Scoop.it
La tendance du moment: Le marketing sensoriel

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Vincent_Pittard's curator insight, April 10, 2015 6:25 AM

une émission BFM Business de 20 minutes avce des invités en plateau.

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The Marriage of Neuromarketing and Social Media - An interactive E-Commerce Community sharing online industry trends.

The Marriage of Neuromarketing and Social Media - An interactive E-Commerce Community sharing online industry trends. | Neuromarketing | Scoop.it

Neuromarketing helps brands to convey their messages to customers. Social media enables businesses to attract customers more efficiently. It would then make sense that if neuromarketing and social media worked hand-in hand this would produce a success for the brand.


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Infographic: A Look at Neuromarketing - The Hub

Infographic: A Look at Neuromarketing - The Hub | Neuromarketing | Scoop.it

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. 


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Five Effective Neuromarketing Principles That Boost Marketing Efforts - MarketingProfs

Five Effective Neuromarketing Principles That Boost Marketing Efforts - MarketingProfs | Neuromarketing | Scoop.it
1. Familiarity, User Experience, and Content

2. Reciprocity.

3. The Scarcity Principle

4. From Flattery to Liking

5. 'Anchoring' for Boosting Conversion

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CYDigital's curator insight, April 11, 2017 11:08 AM

Neuromarketing: so underutilized.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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[conseils] SOLDES - Les 7 astuces du neuromarketing pour vous faire craquer

[conseils] SOLDES - Les 7 astuces du neuromarketing pour vous faire craquer | Neuromarketing | Scoop.it
Les soldes sont souvent synonymes d'achat impulsif, surtout quand les magasins s'appuient sur des techniques de neuromarketing pour pousser le client à la consommation. En voici sept dont il faut se méfier.

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Vincent_Pittard's curator insight, January 10, 2015 8:33 AM

En cette période de soldes, décryptez les techniques qui vous poussent à l''achat.

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Les pouvoirs magiques de la musique dans votre magasin

Les pouvoirs magiques de la musique dans votre magasin | Neuromarketing | Scoop.it
La musique est sans nul doute le divertissement le plus universel. Selon un sondage réalisé par la SOFRES, 84% des français écoutent de la musique tous les jours et 80% la considère comme une passion ou un plaisir.
Pourquoi un tel succès ?

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Le neuromarketing : entrer dans le cerveau du consommateur | Les éclaireurs | ICI Radio-Canada Première

Le neuromarketing : entrer dans le cerveau du consommateur | Les éclaireurs | ICI Radio-Canada Première | Neuromarketing | Scoop.it
samedi 4 avril 2015

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Vincent_Pittard's curator insight, April 10, 2015 6:35 AM

Podcast (audio fil) de Radio Canada du samedi 4 avril 2015