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Genome-Wide Atlas of Gene Enhancers in the Brain On-line | Lab Manager Magazine®

Genome-Wide Atlas of Gene Enhancers in the Brain On-line | Lab Manager Magazine® | neuromarket | Scoop.it
Future research into the underlying causes of neurological disorders such as autism, epilepsy and schizophrenia, should greatly benefit from a first-of-its-kind atlas of gene-enhancers in the cerebrum (telencephalon).
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Your Guide to Creating Award-Winning B2B Video Content

Your Guide to Creating Award-Winning B2B Video Content | neuromarket | Scoop.it

What every B2B marketer needs to know about producing videos
SUMMARY: After watching a video, 66% of business-to-business tech buyers will continue to research a product, 46% visit a vendor website or contact the vendor for more information, 42% purchase a product, and 25% add the vendor to their consideration list, according to a report from IDG Research Services. The keys to a successful B2B marketing video are careful audience targeting, clear video quality and prudent editing, writes Kevin Cain. It is also important to have a distribution network to help get your content in front of potential customers, he notes.

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Obama Seeking to Boost Study of Human Brain

Obama Seeking to Boost Study of Human Brain | neuromarket | Scoop.it

The Obama administration is planning a decade-long scientific effort to examine the workings of the human brain and build a comprehensive map of its activity. (...) - by John Markoff, The New York Times, February 17,2013


Via Julien Hering, PhD
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How Consumers Really Think

How Consumers Really Think | neuromarket | Scoop.it
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Philippe Trebaul's curator insight, February 20, 2013 7:27 AM
How Consumers Really Think

From blogs.imediaconnection.com February 19, 11:23 PM


How Consumers Really Think via @MegsTurns http://sco.lt/...

Lucilla Di Iorio's curator insight, February 28, 2013 3:55 AM

"Let’s remember that “behavior is a series of decisions”. Therefore, if we are targeting people behaviorally based on past actions, we are messaging to people in a post-decision state-of-mind."

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4Ps Business & Marketing magazine - march issue on neuromarketing

Jerome Basle's insight:

4Ps Business & Marketing magazine (India) cover story of march issue

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One Size Fits None - Cognition: The blog of web design & development firm Happy Cog

One Size Fits None - Cognition: The blog of web design & development firm Happy Cog | neuromarket | Scoop.it
Cognition - the blog by world-renown web design and development agency Happy Cog, discussing design, user experience, business, content strategy and more.
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Report Reveals How Consumers Use Mobile Phones Worldwide

Report Reveals How Consumers Use Mobile Phones Worldwide | neuromarket | Scoop.it
In a new report, research company Nielsen reveals how consumers use mobile phones around the world. 

 

Nielsen concluded that "usage differs significantly by market and demographic groups.

 

For example, the majority of mobile consumers in developed markets — such as South Korea (67%), Australia (65%) and the UK (61%) — tend to prefer smartphones. Basic feature phones, on the other hand, are more commonly used in India (80%), Turkey (61%) and Russia (51%). Mid-range multimedia phones, which have more capabilities than feature phones but less than smartphones, are least popular among users, with less than 10% usage in most countries (at 21%, Brazil boasts the highest percentage of multimedia-phone users among those examined in Neilsen's report)...."


Via siobhan-o-flynn
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Human cognition depends upon slow-firing neurons

Good mental health and clear thinking depend upon our ability to store and manipulate thoughts on a sort of "mental sketch pad." In a new study, Yale School of Medicine researchers describe the molecular basis of this ability -- the hallmark of...

Via Charles Tiayon
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The Basics Of Neuromarketing

The Basics Of Neuromarketing | neuromarket | Scoop.it

SEO is an ever-changing game--which is why online marketers are increasingly depending on neuromarketing to draw and engage new users or customers.

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