Neurostrateconomist
121 views | +0 today
Follow
Neurostrateconomist
This page aims at gathering articles about two fields that are fascinating and absolutely essential in the Business World. The first one is Neuroeconomics: Behind it are a lot of emerging subjects such as Neurofinance; Neuro-entrepreuneurship; Neuroleadership; Neuroselling; Neuromarketing... The second one is Strategy which is basically the science of knowing how to achieve one's goal. The articles on this subject will come from History with everything it teaches us about what should be done in order to succeed and from the entirely new field of Neurostrategy.
Curated by Cyprien Cès
Your new post is loading...
Your new post is loading...
Scooped by Cyprien Cès
Scoop.it!

NeuroLeadership Institute’s Chief, on Shared Goals

David Rock, the director of the NeuroLeadership Institute, says that by creating shared goals, managers can make everyone sense that they’re part of the team.
Cyprien Cès's insight:

Neuroleadership is meant to make the managers aware of the reasons why their employees are often reluctant to work in a more efficient way. Understanding this issue will allow them to improve the way they intereract with their employees so as to motivate them.

 

Basically, the human brain functions on a reward and threat dynamic. Very often leaders, through their behavior, involuntarily action the threats signals in their employees' brain. To avoid that, they should pay attention to respect the SCARF fundamentals (Status, Certainty, Autonomy, Relatedness and Fairness).

more...
No comment yet.
Scooped by Cyprien Cès
Scoop.it!

The Long View: Know yourself, know success: welcome to the world of neurofinance - FT.com

The Long View: Know yourself, know success: welcome to the world of neurofinance - FT.com | Neurostrateconomist | Scoop.it
Making good investment decisions depends on striking the right balance between fear and greed. The worst mistakes happen when one or the other is in the ascendant. This proposition is hard to argue against and it has some strong supporters.
Cyprien Cès's insight:

If Plato had been a Neuroeconomist, he would have said "Know your brain" instead of "Know yourself". And he should have added "Know the others' brain too! "

Over the last decades the study of Finance has been based on mathematics, everyone trying to predict the future of a stock. At the end of the last century the fields of neuroeconomics and behavioral finance emerged and they gave birth about ten years ago to Neurofinance.  The aim of this Science is to determine what are the neuronal connections happening when someone is thinking about an investment. By understanding this we can then determine the investment that an individual will do under particular circumstances which will then help the investors to anticipate the future of the stock market.

 

more...
No comment yet.
Scooped by Cyprien Cès
Scoop.it!

Neurofinance Shows How Investors Can Shun Reason

Neurofinance Shows How Investors Can Shun Reason | Neurostrateconomist | Scoop.it
Many experts say the 2008 financial collapse recalibrated investor psychology so that now some are apt to sell first and ask questions later.
more...
No comment yet.
Scooped by Cyprien Cès
Scoop.it!

What is neuroeconomics? | Yale Insights

Jonathan Cohen of the Princeton Neuroscience Institute at Princeton University describes how neuroeconomics explains how economic decision-making actually happens inside the brain.
more...
No comment yet.
Scooped by Cyprien Cès
Scoop.it!

Knowledge Advocate » Neuro-selling: What’s Going On Inside The Buyer’s Brain?

Cyprien Cès's insight:

Neuroselling is about understanding what's going on in the buyer's brain when he is in the process of buying. Even though this science is still very new and we have only a limited knowledge about all the neuronal connections implied in the selling process, it already provides us some concrete tools that can be used in the Business World.

more...
No comment yet.
Scooped by Cyprien Cès
Scoop.it!

SunTzu &The Art of War -- Laying Plans

SunTzu &The Art of War -- Laying Plans | Neurostrateconomist | Scoop.it
Portfolio management & risk management consulting on derivatives (OTC & exchange traded), hedging, trading, and yield/cost enhancement programs for interest rates, equities, currencies, energy, metals, traditional commodities...
Cyprien Cès's insight:

It is fascinating to see how a 2500 years old book which was first destined to warfare application can give such wonderful advices for XXIst century's Investors!

more...
No comment yet.
Scooped by Cyprien Cès
Scoop.it!

Google and the Napoleonic Model: Business in Revolutionary Times

Google's culture is focused on the idea that the company is the spearhead of a revolution. This sense of being part of a cause created an extremely motivated workforce, which allows Google to practice a kind of maneuver warfare.
Cyprien Cès's insight:

Would you have thought about doing a comparison about Napoleon's style of warfare with Google's Business Model?!

Well, Robert Greene just did it!

 

more...
No comment yet.