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Rescooped by Margarida Sá Costa from Future Technology
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Why Brand Building is so important to your Business

Why Brand Building is so important to your Business | networking people and companies | Scoop.it
What is a brand?
A brand can be defined as what a product or a company 
is known as, amongst its users and potential customers.
It may be a name, a term, a symbol or a mascot or some such unique

Via TechinBiz
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Scooped by Margarida Sá Costa
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Social Media for Branding

Social Media for Branding | networking people and companies | Scoop.it
This infographic poster highlights the consumer interaction with brands on facebook and twitter and customer branding settlement.
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Mance Creative's curator insight, March 31, 2014 5:59 PM

Being an active member of various social media sites is a great way to get your brand noticed.  Continuous interactions with your followers will also keep your brand relevant.

Mance Creative's curator insight, April 9, 2014 3:56 PM

Social Media is an excellent resource for branding....and it's free.

Alex Ellsworth's curator insight, July 3, 2015 7:15 AM

This infographic shows that the most preferred way for consumers to get updates about a brand is through short updates via platforms like Facebook and Twitter. Naturally, people who are more involved on these platforms mention brands more in their own updates, and share things about brands. Because of this, brands have a huge opportunity to gain more buyers. By using a profile of someone who "likes" a brand, they can view what else they like, and target people who have similar interests. Not surprisingly, the thing most people like to see via their favorite brands on social networks is coupons and discounts. I think it would be helpful for brands to somehow construct a sort of virtual "punch card" for incentive; sharing something, referring likes, engaging with customer service, etc would give the customer a unique code for, say, 5-10% off their next purchase. This way, you are building a unique space on the internet, an interactive place where customers will want to return.