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WhatsApp’s Founder Goes From Food Stamps to Billionaire

WhatsApp’s Founder Goes From Food Stamps to Billionaire | Home Based Business Leadership | Scoop.it
The $19 billion deal to sell WhatsApp Inc. to Facebook Inc. started at Yahoo! Inc. more than five years ago, when Jan Koum became disillusioned at the way Internet companies were fixated on advertising.
AnotherBajanSuccess's insight:

An idea that was started in 2009 by two men now have a $19 billion deal to buy their service(5 years later).

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Fear Of Change And 6 Ways To Overcome It

Fear Of Change And 6 Ways To Overcome It | Home Based Business Leadership | Scoop.it
Why All God’s Children Fear Change and What Great Leaders Do About It.
AnotherBajanSuccess's insight:

Awesome article, an once applied will create amazing results in your life. visit https://www.victory100.com/truesuccess today

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6 Legit Ways to Make Money From Home That You've Never Heard Of

6 Legit Ways to Make Money From Home That You've Never Heard Of | Home Based Business Leadership | Scoop.it
With all the unique money-making opportunities available, many people are finding that they can earn a few extra hundred dollars a month by thinking a little outside the box....
AnotherBajanSuccess's insight:

Check out this article, let me know what you think. Its amazing how many possibilities are out there to make money from home.

 

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The 7 P’s To Start Your Business

The 7 P’s To Start Your Business | Home Based Business Leadership | Scoop.it
It seems that everyone wants to go into business these days. Last year, 500,000 new businesses were started in the UK alone, and globally there are estimated to be over 400 million entrepreneurs.
AnotherBajanSuccess's insight:

Starting your home based business with these 7 skills will put your business on a solid foundation for success.Remember them daily.

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How Can Startups Use The Power Of Social Media (Infographic) - Business 2 Community

How Can Startups Use The Power Of Social Media (Infographic) - Business 2 Community | Home Based Business Leadership | Scoop.it
AnotherBajanSuccess's insight:

Social media should be an important part of your marketing strategy.

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What are 4 Key Goals in Content Marketing?

What are 4 Key Goals in Content Marketing? | Home Based Business Leadership | Scoop.it
The ultimate goal of content marketing is to be so engaging that your customers will eventually buy, but before you get that far you need to achieve one of these 4 foundational objectives to attract interest, increase page views and maintain reader loyalty.
AnotherBajanSuccess's insight:

Great article!!! By mastering at least 1 of these goals you will become an authority to your target audience.

 

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Guillaume Decugis's curator insight, February 21, 2014 10:41 PM

Content Marketing is about becoming a media. But in my opinion, there are two ways to fail when companies or organizations try to become one:

- first, a common mistake is to try to be a media "20th century style", ie produce every single piece of content they publish;

- two, think it's all about news.


As Jeff Bullas reminds us in this post, to inform is just one of the key goals you can set for your content strategy. Entertaining and inspiring your target audience as Red Bull magnificently does or educating it as a lot of B2B players also do very well are also great ways to derive brand value, leads or any other benefits you can expect from your content strategy.


With that in mind, it's much easier to understand why being objective is not a necessity content marketers have (unlike news reporters) and also why curating content is as important as creating it.