Business Management & Marketing
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Business Management & Marketing
Progress means usage of information.
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Raising Climate Change Awareness: the CDP Global 500 Climate Change Report, 2013.

Raising Climate Change Awareness: the CDP Global 500 Climate Change Report, 2013. | Business Management & Marketing | Scoop.it
In this article I will present some of the conclusions of the annual report conducted by CDP concerning the environmental strategies of the world’s largest companies.
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A Social CEO is a Trusted CEO

A Social CEO is a Trusted CEO | Business Management & Marketing | Scoop.it
It’s now more evident than ever that CEOs who don’t engage in social media, may as well be conducting their business in a cave.

Via Neil Ferree
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Neil Ferree's curator insight, July 23, 2013 10:37 AM

82% of respondents were said to be more likely to trust a company whose CEO actively engages on Social Media.


Does your CEO have a profile on these Top Social Networks?

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52 Totally Free Resources For Better Blogging

52 Totally Free Resources For Better Blogging | Business Management & Marketing | Scoop.it
Free stuff is the best. Right? Of course you'd love to be able to buy lots of exciting books and training courses and whatnot, but you haven't got a ton of cash to spare. That's why you're here, learning to make money from your blogging services.

Via Martin (Marty) Smith, Robert Kempster
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Chuck Bartok's curator insight, April 21, 2013 12:11 PM
Worth the read...
Robert Kempster's curator insight, April 28, 2013 1:15 PM

Cool resources for any blogger.

Nedko Aldev's curator insight, May 12, 2013 9:22 AM

add your insight...

 
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WordPress Curation Workflow, Resources and Tips

WordPress Curation Workflow, Resources and Tips | Business Management & Marketing | Scoop.it

Via Robin Good, Gaurav Pandey
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Gaurav Pandey's curator insight, May 6, 2013 10:01 PM

Robin Good's insight:

 

 

If you are interested in what could be a good workflow and set of tools to use to curate content on your own WordPress blog, Nathan Weller has a must-read article for you.

 

In it, he dissects and explains the tools he uses to curate content on WordPress, from how he aggregates and browses RSS feeds, to how he filters, edits and actually curates the content of each post.

 

Interestingly his focus is on quality, not on having his site populated by lots of "somewhat relevant" content pulled in automatically by one of the many "content marketing"-oriented curation tools available today.

 

I think you will find several interesting ideas that you may have not considered on how to approach your curation workflow, let alone checking the several insightful comments at the end.

 

 

Lost of valuable information, resources, examples and advice. 8/10

 

Full article: https://managewp.com/wordpress-content-curation

Robin Martin's comment, May 15, 2013 10:30 AM
Thank you so much Robin! This is good stuff!
Regina Torres's curator insight, January 24, 2014 10:39 AM

Nathan Weller alude al uso de dos bookmarklets para curar contenidos. Se trata de Feedly y Tabcloud, herramientas interesantes que sirven para curar contenidos. Y es que no necesitamos un pluggin increíble para curar contenidos en nuestro Wordpress, sino que estos bookmarklets pueden hacer la misma función incluso de una manera más eficaz.

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Why We Can't Just Be SEOs Anymore

Why We Can't Just Be SEOs Anymore | Business Management & Marketing | Scoop.it

Rand Fishkin shares his take on the shift from "SEO" to "inbound marketing" and what the future holds for our industry at large. 

 

 


Via Antonino Militello
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David Pangione's comment, May 11, 2013 7:14 PM
I have found that there are tons and tons of strategies to SEO. Some beginners that enter are just bewildered by the amount of information they feel is needed to be learned.
Gaurav Pandey's comment, May 11, 2013 7:35 PM
Hi David, I feel it's the same for marketing, if not more overwhelming. However, going forward we will see a lot of overlap between the two roles and it's probably not going to affect those who are really good at SEO, but a lot of people with intermediate-advanced knowledge who call themselves SEO pro's will surely come under the pump as a marketing expert could acquire intermediate SEO skills if he has to.
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Data Protection, Disaster and Data Recovery Services | Iron Mountain UK

Data Protection, Disaster and Data Recovery Services | Iron Mountain UK | Business Management & Marketing | Scoop.it
A leader in remote data protection and offsite backup and disaster recovery. Secure, reliable, control of data and fast recovery. Discover our business solutions now.
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Twitter / Dqlepiz: Will u Data Survive A Disaster? ...

Twitter / Dqlepiz: Will u Data Survive A Disaster? ... | Business Management & Marketing | Scoop.it

Via Johnny Knox
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Introduction to SEO: The Online Marketing Strategy | The Next Women - Business Magazine

Introduction to SEO: The Online Marketing Strategy | The Next Women - Business Magazine | Business Management & Marketing | Scoop.it
SEO, or search engine optimization, is a form of marketing through which a company’s website, or piece of content on a website, reaches a higher ranking on search engines to maximize visibility to consumers thereby creating a higher probability of...
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Is Medium a way for new bloggers/authors to find their voice by mixing it alongside famous ones?

Is Medium a way for new bloggers/authors to find their voice by mixing it alongside famous ones? | Business Management & Marketing | Scoop.it

"We’re rethinking publishing and building a new platform from scratch. This is a preview." 

 

Interesting to see how Twitter co-founders' (Evan Williams & Biz Stone) new initiative - Medium - will develop into.

 

From what I could read - for instance on This Happened to Me - it seems to be a way to mix contributions from several authors on some editorialized collections. I set up a title, you can contribute.

 

A way for new bloggers/authors to find their voice by mixing it alongside famous ones?


Via Guillaume Decugis, Gene Patterson
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Have a plan to get your message "out there"

Have a plan to get your message "out there" | Business Management & Marketing | Scoop.it
We want to get our message out there... It's this mantra that people repeat over and over and over to me, because they keep hearing people (gurus) say, "Get your message out there." OUT WHERE???? W...
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What is Active Learning?

Discusses what active learning is and provides examples of how active learning can be used in both face to face and online classes.

Via Dr. Susan Bainbridge, Gust MEES, Alessandro Rea
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How to Take Care of Your Confidential Waste. (with images, tweets) · MikeRobbers

Iron Mountain is a leading company that can help you manage your confidential waste applying all new regulations and governmental policies.
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An Answer to New Data Laws: NAS Storage Products.

New governmental data protections laws are trying o fight corporate fraud and to protect the citizens from unwanted situations. With NAS storage devices a company can be sure that everything will go as planned; data security and speed are guaranteed.
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A World of Big Data

A World of Big Data | Business Management & Marketing | Scoop.it
We live in a world that everything changes fast; it's the world of big data.
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The Rise And Fall Of My Uncles' Business In America

The Rise And Fall Of My Uncles' Business In America | Business Management & Marketing | Scoop.it
A story about making money and living a good life and the story of business continuity in today's new challenging environments...
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Promote Your Content and Create Buzz for Your Brand | Products, People and Places

Promote Your Content and Create Buzz for Your Brand | Products, People and Places | Business Management & Marketing | Scoop.it
Check out this article in order to better promote your content online and create buzz for your brand.

Via Robert Kempster
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Robert Kempster's curator insight, May 18, 2013 4:42 AM

Promote, promote, and promote.....

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How You Can be a Great Content Generation Engine

How You Can be a Great Content Generation Engine | Business Management & Marketing | Scoop.it

From the article: 

 

Does your blog have a content plan? You might develop your content plan this way.

 

1. Define your audience and the needs of your audience (or target audience). Let’s call this “the main subject.”

2. Break “the main subject” into smaller topics. There will likely be many smaller topics within the main subject. 

3. You might just ask your audience what kind of content they would like you to provide for them. What worries them? What problems can you help them solve? 

4. Analyze audience response to your existing content. Use your analytics applications and any other tools at your disposal to determine your most popular content, audience and what's interesting about it.

5. Make a chart of the topics you have identified. Indicate on the chart who will read content about the topic. Then expand your chart into a grid with every topic, audience segment, and audience need identified for each piece of potential content.

6. Identify and fill all gaps in topics, platforms, formats, etc. Ensure you have included every possible topic, message, call to action, and opportunity to communicate with your target audience.

7. Did you include communication media other than text? If not, go back and add columns to you grid for video, audio, images, PowerPoint presentations, webinar recordings, slide shows, etc. Add SEO and indicate who will write each piece of content.

8. Fill in all of the spaces in the grid. Decide how you will communicate with your audience about each topic. Consider all options.

9. Put the grid away, out of sight, for at least 24 hours. After that time away, review the entire grid with care. Review the connections, the messages, and the formats.Finally, add a schedule.

10. Start implementing your content plan. Follow your plan for at least 30 days. Then analyze the effectiveness of what you have done. Refine the plan accordingly. Implement again.


Read more at http://www.business2community.com/social-media/effective-social-media-marketing-strategies-need-a-powerful-content-plan-0468474#tIrqqMzR0eYUMIdo.99


Via Gaurav Pandey
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Gaurav Pandey's curator insight, May 12, 2013 7:27 AM

It's a good post, especially for the greenhorns of the content creation world.

 

As someone who's tried out various content generation methods and strategies over the years, I'd like to share my personal experience.

 

First things first, there's no escaping the manual work involved in content creation. Most of us. even online professionals like myself, don't really have that kind of time, especially for personal blogs. But, even if you do come up with the time and put in the effort to optimise it for SEO, spread the word etc, it's very likely someone somewhere has already said that. This essentially defeats the whole point of the exercise. 

 

This was until I discovered content curation, which I find more attractive for a variety of reasons including ability to source the best content, adding your insight - something that allows you to showcase your knowledge and encouraging dialouge by choosing to agree or disagree with the author.

 

However, even effective curation requires manual work. Yes, there are tools which make your task a lot easier but again no tool is perfect and you'll have to do a lot of reading and manual sorting if you intend to provide your audience with something meaningful consistently.  That said, curation is still less time consuming and provides greater value to your readers. Of course this doesn't mean you should stop publishing original content altogether but it certainly helps you contribute regularly with amaging content which brings your audience back to your site time and again. 

 

Similar rules apply to curation as well. It's important to ensure you have a plan and a strategic focus that the article talks about. And yes, an editorial calender will make your life much easier. 

Also, don't underestimate the importance of categories and tagging. And finally, the big question - What pain point are you solving for your customers? What is your CVP (Customer Value Proposition) or USP (Unique Selling Proposition)? 

 

Remember it's all about adding value. Ask yourself dispassionately if your content is valueable to your audience and you'll know if you are on the right track. 

 

I'd appreciate if you share your thoughts. Cheers!  

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Which comes first: SEO or Social Media?

Which comes first: SEO or Social Media? | Business Management & Marketing | Scoop.it

Should SEO or Social Media come first when launching new online initiatives? There's certainly nothing to stop you from doing both, but synchronizing your goals, strategy, and tactics are key to a successful launch.

 

SEO and Social Media are becoming more intertwined every day. Think about what are you business goals, then decide which option, or both, are right for your company.

 

Read More Here: http://upstart.bizjournals.com/resources/shama-kabani/2013/04/26/comparing-seo-with-social-media-for.html


Via Antonino Militello
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OnlineBizInformation's comment, June 21, 2013 1:26 PM
With the new age of kids coming up social media is going to be a huge aspect companies are going to to need to take a handle. No social media presences is pretty much death of a company. People enjoy being able to read the next persons view on a company, so I think social media presence is going to be a huge must if companies want to survive. As well as SEO .. that is the foundation but social media a must !
OnlineBizInformation's curator insight, June 21, 2013 1:28 PM

With the new age growing up with social media which do you think will come first in the future ?

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5 Ways Leaders and Companies Can Use Transparency to Win

5 Ways Leaders and Companies Can Use Transparency to Win | Business Management & Marketing | Scoop.it
Smart leaders realize that hiding relevant information is not a good idea anymore. Here are 5 ways that companies and leaders can win the race to transparency.

Via Shakespeak, Aaron Biebert
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Aaron Biebert's comment, January 31, 2012 11:17 AM
Thanks for sharing this!
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Bitcoin Skepticism and Bitcoin Fever - Daily An...

Bitcoin Skepticism and Bitcoin Fever - Daily An... | Business Management & Marketing | Scoop.it
Skepticism of Bitcoin usually begins, quite reasonably, by citing its lack of intrinsic value. In this regard, it compares unfavorably to gold, as discussed recently byPatrik Korda on Mises.org.

Via Kara Monterey
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Without Social Media, 18% Of Teens Would 'Stop Communicating'

Without Social Media, 18% Of Teens Would 'Stop Communicating' | Business Management & Marketing | Scoop.it
18% of teens say they would stop communicating altogether if their favorite social networks shut down.

Via Efraim Silver, Gene Patterson
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Content Marketing 101: Definition, Channels and Success Stories

Content Marketing 101: Definition, Channels and Success Stories | Business Management & Marketing | Scoop.it
While many elements of online marketing have changed over the years, content marketing is one that has more or less stayed the same. Sure, we have different way

Via Neil Ferree
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Neil Ferree's curator insight, April 19, 2013 10:10 AM

Click Here if you need help with your Content Marketing efforts

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How The Most Successful People Treat Everything--Including Problems--As An Asset (A Case Study) - Forbes

How The Most Successful People Treat Everything--Including Problems--As An Asset (A Case Study) - Forbes | Business Management & Marketing | Scoop.it
One business cliche may actually be right: There are no problems, just opportunities.

 


Via Florinel Nicolai Deciu, Alessandro Rea
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Karin Sebelin's comment, April 8, 2013 3:27 AM
Successful people look into the heart of people! They see people as they really are. And with that knowledge they act.
Karin Sebelin's comment, April 8, 2013 3:28 AM
He who is not honest has no chance with me!
Florinel Nicolai Deciu's comment, April 8, 2013 7:45 AM
Each challenge is a lesson, character defines how people are used to act, turning negative events into something that can build something useful it really is a natural gift.
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The Rise And Fall Of My Uncles' Business In America

The Rise And Fall Of My Uncles' Business In America | Business Management & Marketing | Scoop.it
Gather is the place where millions of people come for a fresh perspective on what's happening now. Gather Members can join in the conversation.
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I Change, Therefore I am: I Go NAS Drive!

NAS storage devices are the answer to updated consumer demands on the always urgent issue of storing data. Data is information and information is... more or less everything! NAS technology promises better results.
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