netnography
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Netnography in Turkish

Last Summer I traveled to Turkey and had the time of my life there. It is a beautiful country filled with wonderful people and I cannot say enough about the hospitality, intelligence, and culture of the Turkish people.
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Odopod - Netnography – Consumer Research in the Online ...

Odopod - Netnography – Consumer Research in the Online ... | netnography | Scoop.it
As section editor of the “Digital Consumer” in the 2011 SoDA's Digital Marketing Outlook I had the opportunity to speak with Robert Kozinets about his unique brand of online ethnographic research – netnography.
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Starbucks Netnography | NetBase

Starbucks Netnography | NetBase | netnography | Scoop.it
Consumers like the “coffee variants” at Starbucks, meaning the choices among black coffee, iced coffee, instant coffee, Frappuccino and many others. Starbucks instant coffee is awesome! But i do love the coffee bean!
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Research: Graphene grows better on certain copper crystals

Research: Graphene grows better on certain copper crystals | netnography | Scoop.it
New observations could improve industrial production of high-quality graphene, hastening the era of graphene-based consumer electronics, thanks to University of Illinois engineers.
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Netnography | The Daily Omnivore

Netnography | The Daily Omnivore | netnography | Scoop.it
The term was coined by market research expert Robert Kozinets. It provides information on the symbolism, meanings, and consumption patterns of online consumer groups. Netnography is focused on cultural insights.
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Siri-ously Lovin' My iPhone 4S - Business 2 Community

Siri-ously Lovin' My iPhone 4S - Business 2 Community | netnography | Scoop.it
Siri-ously Lovin' My iPhone 4SBusiness 2 CommunityAnd she almost always has an answer for me, even it's just to back off to using a web search.
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Philz Coffee Netnography - Business 2 Community

Philz Coffee Netnography - Business 2 Community | netnography | Scoop.it
Philz Coffee NetnographyBusiness 2 CommunityLet's see if consumers think it's worth it. Founded in 2003 by Phil Jaber, Philz Coffee has developed a devoted following.
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Using Netnography for Marketing Research in Online Communities

Using Netnography for Marketing Research in Online Communities | netnography | Scoop.it
To answer this question, I apply a research method, which is called “Netnography”. “Netnography”, or ethnography on the Internet, is a naturalistic and unobtrusive qualitative research methodology that adapts ethnographic ...
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What is Netnography? The effects it places on the Web and Social ...

What is Netnography? The effects it places on the Web and Social ... | netnography | Scoop.it
Netnography enables the social media industry to gain an insight, on how consumer co-creation, influences product development online. Research and design specialist constantly gain product knowledge from Netnography, ...
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Using a credit card induces euphoria, new research shows

Using a credit card induces euphoria, new research shows | netnography | Scoop.it
Credit cards take us out of our right minds, inducing a kind of euphoria that makes people ignore the downsides to purchases, suggests a new study in the Journal of Consumer Research.
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Siri-ously Lovin' My iPhone 4S | NetBase

Siri-ously Lovin' My iPhone 4S | NetBase | netnography | Scoop.it
To write this netnography, NetBase analyzed thousands of posts from consumers about the brand. The posts are automatically sorted into Positive or Negative classifications by our natural language processing (NLP) engine, ...
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Observations from a large island: Reading list (Jan 2012)

Kozinets, R & Handelman, J (1998b) 'Ensouling Consumption: A Netnographic Exploration of the Meaning of Boycotting Behavior', Advances in Consumer Research, 25, pp.475-480.
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