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MMA Mobile Native Advertising Committee Strategic Framework V.2.0

MMA Mobile Native Advertising Committee Strategic Framework V.2.0 | native advertising | Scoop.it
MMA Mobile Native Advertising Committee Strategic Framework V.2.0 Release Date: March, 2015 Native advertising offers the promise of increased engagement in mobile marketing, but inaccurate perceptions threaten to stall this new format before it...
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Jaci Smith: Evangelizing our native advertising program | RJI

Jaci Smith: Evangelizing our native advertising program | RJI | native advertising | Scoop.it

My new native advertising program is fully implemented. Late January marked the first time I presented it to an audience of my peers. Word is spreading. I have three upcoming engagements to speak about native in the next two months, and I am very much enjoying sharing our program and responding to the feedback, pushback and questions.


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Visual Content to Rise In 2015

Visual Content to Rise In 2015 | native advertising | Scoop.it
The web world is changing and so are the marketing strategies to promote a business online. It has been said that an image speaks a thousand words, which is going to be true in 2015 as visual content is going to take the lead. How will you use images and visual content to effectively promote a business? This article will deal with this topic based on facts and figures. Take a look at how visutal content will rise in 2015.

Via Brian Yanish - MarketingHits.com, THE OFFICIAL ANDREASCY
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Marketing Leap's curator insight, January 20, 2015 5:36 PM

With the increased popularity of Instagram & Pinterest alongside statistics I've pulled from Facebook testing... this article is on the money!

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Native Advertising, a Boon for the Media, Can Help You Cut Through the Noise

Whether you agree with it or not, this buzz-worthy method of reaching audiences has proven to be effective. Here's how to get started with your own campaign.

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Coming to terms: A journalist’s definition of native advertising | RJI

Coming to terms: A journalist’s definition of native advertising | RJI | native advertising | Scoop.it

"As an industry, we’re not exactly consistent in our use of the term – or any term related to the blending of editorial and advertising," says Jaci Smith. "Does native advertising mean advertorial, sponsored content or branded content?"


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Full speed ahead for 802.11ac Gigabit Wi-Fi

Full speed ahead for 802.11ac Gigabit Wi-Fi | native advertising | Scoop.it
Last December customers were peppering wireless LAN vendors with questions about whether to upgrade to the pre-standard-but-certified 802.11ac products flooding the market or hold off until 2015, when more powerful “Wave 2” Gigabit Wifi gear was expected to become prevalent. A year later, even though Wave 2 products have begun trickling into the market, many IT shops seem less preoccupied with Wave 2 and more focused on installing the Wave 1 11ac routers, access points and other products at hand

Via Philippe J DEWOST
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Philippe J DEWOST's curator insight, December 8, 2014 12:34 PM

Time to check for your 802.11ac compatibility. WiFi isn’t about the coverage anymore, it’s about capacity.

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The New Advertising Landscape [Infographic] - B2B Infographic

The New Advertising Landscape [Infographic] - B2B Infographic | native advertising | Scoop.it
The New Advertising Landscape [Infographic]


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Marco Favero's curator insight, November 24, 2014 5:54 AM

aggiungi la tua intuizione ...

James Muskett's curator insight, December 10, 2014 12:03 AM

Some enlightening statistics around ROI on mobile advertising.

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Brand Engagement – Lessons From The Music Industry

Brand Engagement – Lessons From The Music Industry | native advertising | Scoop.it
Brand engagement is often overlooked at the cost of a loyal audience. This occurs less in the music industry, where loyal fans are vital. What can we learn?
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This 13 Year Old Is So Impressive, Intel Is Investing Hundreds Of Thousands In His Startup

This 13 Year Old Is So Impressive, Intel Is Investing Hundreds Of Thousands In His Startup | native advertising | Scoop.it
Meet the youngest tech entrepreneur to get VC funding.

Via THE OFFICIAL ANDREASCY
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Wearable Computing: Ready To Take Off | LeWeb Blog

Wearable Computing: Ready To Take Off | LeWeb Blog | native advertising | Scoop.it

Some have said that wearables are a passing fad. And in the very year that Nike backed away from its Fuel Band, it is bold to predict that in 2015 the number of people with a wearable computing device around the globe will more than triple. But it will happen, and the companies that make it happen will benefit for years to come.

 


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Ken Stephens's curator insight, November 3, 2014 9:35 AM

I do not think this is a passing fad.  I am very interested in where this goes and what innovation this drives from artificial intelligence and Big Data.  I believe it is the perfect marriage as AI is great for large unstructured data with varying sources but will be 5-10 years before it is truly useful and mature.

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Google leads $542 million funding of mysterious augmented reality firm Magic Leap

Google leads $542 million funding of mysterious augmented reality firm Magic Leap | native advertising | Scoop.it
Google is leading a huge $542 million round of funding for the secretive startup Magic Leap, which is said to be working on augmented reality glasses that can create digital objects that appear to...

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THE OFFICIAL ANDREASCY's curator insight, October 21, 2014 12:14 PM

Google is placing a big bet on augmented reality.

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Google Serves 25 Percent of North American Internet Traffic | Wired Enterprise | Wired.com

Google Serves 25 Percent of North American Internet Traffic | Wired Enterprise | Wired.com | native advertising | Scoop.it

Everyone knows Google is big. But the truth is that it’s huge. On an average day, Google accounts for about 25 percent of all consumer internet traffic running through North American ISPs.

 

That’s a far larger slice of than previously thought, and it means that with so many consumer devices connecting to Google each day, it’s bigger than Facebook, Netflix, and Instagram combined. It also explains why Google is building data centers as fast as it possibly can. Three years ago, the company’s services accounted for about 6 percent of the internet’s traffic.

 

“What’s really interesting is, over just the past year, how pervasive Google has become, not just in Google data centers, but throughout the North American internet,” says Craig Labovitz, founder of Deepfield, the internet monitoring company that crunched the data. His probes show that more than 62 percent of the smartphones, laptops, video streamers, and other devices that tap into the internet from throughout North America connect to Google at least once a day.

 

Labovitz calls Google’s traffic “astounding.” The lion’s share of it comes from YouTube. But Google traffic involving search, analytics, web apps, and advertising is far from insignificant.

 

Take these numbers with a grain of salt, though. It’s impossible to get a total picture of the internet, so Deepfield’s numbers are a best guess based on the traffic flowing through its internet service provider partners. Still, there’s no question that Google is big and getting massive.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Best examples of Native Advertising - 'Papa' for Wind, by Ogilvy & Mather Italy

Best examples of Native Advertising - 'Papa' for Wind, by Ogilvy & Mather Italy | native advertising | Scoop.it
Have you ever watched one of those 2 to 4 minute videos that look like a short film... until you reach the end and see the name of a brand? If so, you have been exposed to native advertising.
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Native advertising will soar this year

63 percent of advertisers plan to spend more on native ads in 2015.

Native advertising is coming off a strong year. In 2014, 58 percent of respondents say their company used native advertising, and budgets increased for 55 percent of respondents.

Via Don Dea
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Don Dea's curator insight, February 9, 2015 12:49 AM

Much like advertorials of the print era, the goal of native advertising is to promote a product or service in a way that’s similar to other content within a given platform, but most advertisers feel it’s important to clearly disclose that it is indeed an ad.

According to the survey, two-thirds agreed native ads need to clear disclose they are advertising, while just 13 percent said it’s not needed. Also, about 75 percent said they feel there’s an ethical boundary for the ad industry when it comes to native ads.

That said, the ANA says there are concerns that challenges in the way native ads are measured could affect future growth, and that the industry needs a set of metrics to provide better insight on its effectiveness.

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How to determine the fair market value of content in native advertising?

How to determine the fair market value of content in native advertising? | native advertising | Scoop.it

There’s not much rhyme or reason to pricing and the sponsored article itself may be bundled with other ad unit types from publishers.


One of the challenges we wanted to solve in the study was the pricing dilemma. Why does “ACME Publisher” charge so much more than “John Doe Publisher” and which one is a better deal?


We tracked sponsored content prices against explicit data factors (Domain Authority, Page Authority, AlexaReach, and Facebook, Twitter, and Pinterest followers) to find correlations that help provide clarity and justification for pricing. The ultimate goal of this is to empower marketers and media buyers to budget and negotiate more effectively while gaining a deeper understanding of the sponsored article landscape....


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Jeff Domansky's curator insight, January 28, 2015 8:58 AM

How much? Learn the value of content and how it is determined when you're planning your next native advertising campaign.

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From Advertising to E-Commerce, Native Is the Future

From Advertising to E-Commerce, Native Is the Future | native advertising | Scoop.it
The key to native advertising, for publishers and advertisers, is simple: relevancy.

Via Skip Boykin
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7 Challenges Facing Google With The Rise Of Native Mobile Advertising - Marketing Land

7 Challenges Facing Google With The Rise Of Native Mobile Advertising - Marketing Land | native advertising | Scoop.it
Can Google's search and display businesses compete as native in-stream advertising takes hold on mobile?

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Why playing video games is good for your brain

Why playing video games is good for your brain | native advertising | Scoop.it

Whether playing video games has negative effects is something that has been debated for 30 years, in much the same way that rock and roll, television, and even the novel faced much the same criticisms in their time.


Via ESRC
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Denise Price's comment, June 17, 2015 7:04 PM
The things stated in this article are very interesting because of the fact that most people feel that video games have a negative impact. My children love video games too, and I will be sure to share this information with them.
Marc Magliari's comment, June 20, 2015 12:32 AM
While there is some research saying gaming is good for your brain, when is it good for your heart, the emotional one?
Joe Kasper's comment, June 29, 2015 9:00 PM
I've always been a firm believer that video games have a positive effect on people so it's refreshing to see that studies are coming out that agree with my opinion. I can't stand people who say video games have a negative effect on people but have no evidence to back it up.
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The New Advertising Landscape [Infographic] - B2B Infographic

The New Advertising Landscape [Infographic] - B2B Infographic | native advertising | Scoop.it
The New Advertising Landscape [Infographic]


► Receive a FREE daily summary of The Marketing Technology Alert ◄


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Marco Favero's curator insight, November 24, 2014 5:54 AM

aggiungi la tua intuizione ...

James Muskett's curator insight, December 10, 2014 12:03 AM

Some enlightening statistics around ROI on mobile advertising.

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Tech firms and activists join to launch free certificate authority

Tech firms and activists join to launch free certificate authority | native advertising | Scoop.it
“Let’s Encrypt” is an initiative backed by Mozilla, Cisco, Akamai, the EFF and others. The aim is to get more websites offering secure connections for their customers, with minimal hassle associated with certificate issuance and updating.

Via Philippe J DEWOST
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Philippe J DEWOST's curator insight, November 18, 2014 11:09 PM

TLS certificates for the masses

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The newsonomics of Talking Points Memo’s native advertising shift

The newsonomics of Talking Points Memo’s native advertising shift | native advertising | Scoop.it
The liberal political site is betting on something less commodified than banner advertising to find sustainable revenue — and to better take advantage of its unique audience.

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Hey WSJ – Content Marketing Is NOT Native Advertising

Hey WSJ – Content Marketing Is NOT Native Advertising | native advertising | Scoop.it
This is one of those “inside baseball” posts. It is devoid of any helpful how-to information. Joe Pulizzi wrote this post because he believes it needs to be said. So there. Read on to learn why Joe’s ranting about a sentence in The Wall Street Journal.

Via Pantelis Chiotellis
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Open Compute EU Summit speakers announced

Open Compute EU Summit speakers announced | native advertising | Scoop.it

The summit will take place on Thursday, October 30th and Friday, October 31, 2014 at École Polytechnique in Paris, France and will feature Mark Shuttleworth along with speakers from Intel, Microsoft, Rackspace.


Via Philippe J DEWOST
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Philippe J DEWOST's curator insight, October 22, 2014 4:19 AM

Open Compute Europe lineup is starting to be very interesting. Goldman Sachs and Fidelity CIO will participate along with Qualcomm's SVP Strategy and 700+ others. Excited to meet Canonical/Ubuntu 's Mark Shuttleworth (first "space tourist")

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Native Advertising for Business – How, What and Why? (Infographic)

Native Advertising for Business – How, What and Why? (Infographic) | native advertising | Scoop.it
The power of native advertising is it delivers the same level of user experience targeted audiences without interrupting them.

Via Leonid Popov
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Valérie Bolterys's curator insight, March 28, 2015 4:03 PM

#digitalmarketing #infographic #nativeadvertising

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Engagement:Marketers: You're Definitely Not Doing This Enough

Engagement:Marketers: You're Definitely Not Doing This Enough | native advertising | Scoop.it
Last month, Campbell (our head of Sales) wrote about engaging audiences in your online “ecosystem” that is made up of various tools, platforms, and...
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