Narratology
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Rescooped by Madison McCartha from Communication narrative & Storytelling
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Digital Storytelling: a Marriage of Old and New

Digital Storytelling: a Marriage of Old and New | Narratology | Scoop.it
Storytelling is an ancient form of communication. Older than the written word, it has been a form of human expression for as ...

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The power of storytelling - The Guardian

The power of storytelling - The Guardian | Narratology | Scoop.it
The Guardian
The power of storytelling
The Guardian
Claudia Ayala was promised work as a cleaner in a home in the United States.
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Social Media and Storytelling, Part 2: Back to the Future

Social Media and Storytelling, Part 2: Back to the Future | Narratology | Scoop.it

Social media and storytelling together represent, for marketers, a return to the origins of storytelling....

 

The concept of “the survival of the fittest”  is important for marketers today. During the oral tradition, if you told a compelling story, that’s the message that was shared. If your story sucked it didn’t live on. In the broadcast era, it was the battle of the richest. If you spent enough dollars, you could get your message out to the masses regardless of the quality. Anyone who has been involved in social media recognizes that we’re back to “survival of the fittest” era. The Twittersphere or Facebookers will decide whether it’s a compelling message.

 

We see this at HootSuite time and time again: I’ve run the numbers and quality content that is story-based gets shared. When we get lazy and create mediocre content it doesn’t get shared. The crowd decides, it’s that simple. This has huge implications for marketers, today, you can’t just buy people’s attention, they will block you, skip you, fast forward you or ignore you. We need to spend more effort, time, budget on creating awesome content that people want and less budget on a media buy (although a paid component is still critical – more on this in upcoming post)...'

 


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arijjan's curator insight, June 19, 2013 10:51 AM

There's so mucht noise, it might be that your message gets lost in it. But compared to the good old days, there was no way to get your message out there. If the idea is that we need to tell better stories. Yes, we need to tell better stories otherwise people wil switch channels. But what does better mean? That the audience listens? Learn something?