Narrative Disruption
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Narrative Disruption
Curating up and downs of corporate storytelling
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Should You Hire a PR Agency or Build an In-House Team?

Should You Hire a PR Agency or Build an In-House Team? | Narrative Disruption | Scoop.it
In most cases, you will need someone to take over the PR responsibilities so you can get the most out of your campaigns. And while that sounds like a great idea, when you get to this point then you're going to be faced with a ...
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The Brand Storytelling Workshop

The Brand Storytelling Workshop | Narrative Disruption | Scoop.it
We are creatures of evolution. Humans have shared beloved stories since the dawn of our existence. The ancient tradition of storytelling serves to remind us of who we are, and how we relate to each other within the structures of our organizations, our village, our culture and our world at large. Brands are no different.

 

At the core of every great brand you’ll find a mythological narrative that transcends “marketing” activities. Within the DNA of highly valued brands lies a storyline that inspires the actions, beliefs and behaviors of its devoted tribe members over the long term.

 

Brand storytelling is about the art of connecting the hearts and minds of internal stakeholders and customers alike to shared values and ideals that define the “sacred truth” of why the brand exists and who benefits from its existence. Sacred brand stories are not veneer slapped onto the next ad campaign. Compelling brand stories serve to reveal and remind all audiences of something sacred and valued about themselves rather than the ubiquitous marketing of new product offerings, features or additives.

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The Periodic Table of Storytelling | Visual.ly

The Periodic Table of Storytelling | Visual.ly | Narrative Disruption | Scoop.it
This infographic provides a visual of a periodic table in terms of storytelling.
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Writers use narrative, informative, and opinion modes of writing across

Writers use narrative, informative, and opinion modes of writing across | Narrative Disruption | Scoop.it
Along with this slide, I said these words in the section of my key note called, “Using narrative, informative, and persuasion to tell your Story.” One of the things unsettling to me… Read More →...
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Shocker: Al Jazeera's ignorant anti-India narrative | Firstpost

Shocker: Al Jazeera's ignorant anti-India narrative | Firstpost | Narrative Disruption | Scoop.it
It is open season on India. And everyone is hunting. Whoever had a grudge while India was the flavour of the season is now in the game, busy getting their two minutes of fame.
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The deadly sins of brand storytelling

Stories are like verbal DNA. They are the tiny packets of information upon which teams, enterprises, and societies have always been built. And they’re important for everyone from big companies, to small business, to startups. Why? Because stories are the most powerful tools human beings have ever developed for expressing their values and getting others to share and act upon them.

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5 B2B Brands That “Get” Storytelling

5 B2B Brands That “Get” Storytelling | Narrative Disruption | Scoop.it
Corporate storytelling and brand journalism are in demand. Here are 5 examples of B2B brands that do it well.

 

Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find.

 

That seems to be changing, though. As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal.

 

Seeing is learning. With that in mind, we wanted to point out some examples of B2B brands that truly get corporate storytelling.

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5 Storytelling Techniques for your Social Media Campaign

How character, setting, and visuals can be used to turn a social media campaign into a story.

 

Using storytelling techniques can help you take your next campaign past marketing and into a realm that is much more entertaining. If you are getting ready to create a social media campaign, consider using the following techniques…

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10 ways to get traumatized sources to share their stories | Poynter.

Standing for journalism, strengthening democracy | Journalism training, media news & how to's (10 ways to get traumatized sources to share their stories | Poynter.)...
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Why You Should Tell Your Brand's Story Through Photos and Videos

Why You Should Tell Your Brand's Story Through Photos and Videos | Narrative Disruption | Scoop.it
One of the many ways that social media has helped businesses is by giving you the opportunity to tell your own story.

 

Successful marketers connect with communities by telling stories that not only capture audiences, but allows them to become emotionally invested as well. While words play an important role in the conversation, media — such as photos and videos — is stealing the show.

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The Folly of the Narrative | agilepolitics.com

The use of a narrative to summarize or simplify the complex is an innately human thing. Our brains are built to conceive and create the narrative way to manage all of the complexities that come our way.
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How to turn a PR nightmare into a dream - Boing Boing

How to turn a PR nightmare into a dream - Boing Boing | Narrative Disruption | Scoop.it
Boing BoingHow to turn a PR nightmare into a dreamBoing BoingAnd it seems like every time I open the paper, there's some new story about big oil PR shenanigans [1, 2, 3, 4, 5, 6].
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British gunboat diplomacy over Julian Assange was 'PR disaster' - PublicServiceEurope.com

British gunboat diplomacy over Julian Assange was 'PR disaster' - PublicServiceEurope.com | Narrative Disruption | Scoop.it
PublicServiceEurope.comBritish gunboat diplomacy over Julian Assange was 'PR disaster'PublicServiceEurope.comThe very making of what was always a hollow threat has been a political and public relations disaster for the UK.
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The Future Of Storytelling: Immersion, Integration, Interactivity, Impact

As technology becomes more advanced and more accessible across multiple platforms, it’s only natural for consumers to expect increasingly higher standards of creativity and engagement from content creators. However, with social media, apps, tablets, smartphones, websites, TV, etc. all part of the audience’s viewing habit, learning how stories should be evolving and how to make narratives work across platforms is a complicated matter. A new study offers some perspectives on what audiences may be looking for in their stories.

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Once upon a Time: Is Storytelling Just Another Buzzword?

Once upon a Time: Is Storytelling Just Another Buzzword? | Narrative Disruption | Scoop.it

Every now and then, the communication community succumbs to some buzzword frenzy. Given the recent flow of blogposts and business books about storytelling, corporate storytelling and transmedia storytelling, you might think that there is indeed another buzzword on the block. But looking beyond the hype, storytelling just might have a more long-lasting impact on how organizations and brands communicate with those that matter most to them.

 

Another One Bites the Dust, or Not?

 

Sure enough, the act of storytelling is not exactly a radically new concept, as it literally dates back to our stone-age ancestors. But is it another marketing fad that will go out of fashion just as quickly as the hype emerged?

 

I think that there are reasons to believe that the concept behind corporate storytelling will outlive the buzzword. Why? Well, because in some ways, it is a game-changer that appeals to a real need in disciplines like corporate communication and PR.

 

One of the biggest challenges for professionals working in these disciplines is to create true impact with messages and content that really is of more importance to them than to their audiences. Why after all, should your consumer really care about that new product launch or your business prospect care about your latest corporate announcement? The answer lies in a component too often overlooked in PR and corporate communication: emotion.

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